Marketing Solutions Articles

  • Confessions of an Ex-Campaign Manager

    April 6, 2018

    People sometimes overlook the fact that the LinkedIn Marketing team operates like any other. As Associate Marketing Manager for the LinkedIn Marketing & Sales Solutions team in EMEA, I'm one of the marketers using LinkedIn as a channel in our digital marketing strategy. But my role here hasn't always involved planning and executing our own marketing campaigns....

  • LinkedIn Lead Gen Forms

    Introducing LinkedIn Lead Gen Forms: An easy way to collect quality leads for your business

    April 4, 2017

    For many marketers, collecting quality leads is hard. On mobile, it’s even harder. That’s because most people don’t want to complete a form on a brand’s mobile website to access a piece of content. Just think -- when was the last time you got excited to fill out a form on your phone? Today, we’re excited to launch LinkedIn Lead Gen Forms, a new solution that...

  • The Sophisticated Marketer’s Podcast: Swearing, Sasquatch, and Social C-Suites with Jon Watkins

    October 20, 2016

    How social does B2B need to be? We operate in a world of long sales cycles and C-suite decision makers. We know our content is valuable. But how best can we capture our audience’s attention? These are hefty questions. We’re moving past the “everyone’s doing it, so we should to” stage of most channels, and it’s time to evaluate exactly what works and what doesn’t...

  • Mitch Joel on the Sophisticated Marketer’s Podcast: Pokémon...

    July 22, 2016

    What’s the real marketing opportunity on Pokémon GO? Why are brands still struggling to demonstrate ROI for social media? Is it worth...

  • Live from Cannes Lions: Scott Donaton on the future of...

    June 27, 2016

    What’s the future of content marketing? How can our industry best deal with ad blocking? Who’s getting Virtual Reality right? And is...

  • Live from Cannes Lions:Billie Whitehouse on the real...

    June 24, 2016

    She’s been named as one of the 30 most influential women in tech under the age of 30, she’s landed a Silver Lion for helping Durex...