Marketing Solutions Articles

  • Live from Cannes Lions: Daniel Bonner on what the data really says about creative excellence

    June 22, 2016

    It’s the Cannes Lions presentation that’s set social media alight: the unique, definitive, data-driven view of what it takes to produce great creative work. Applying data science techniques to more than 400,000 Cannes Lions submissions from more than 40,000 agencies over 15 years, Razorfish and Contagious revealed the patterns of teams, cultures and...

  • Live from Cannes Lions: David Shing on the Creative Process & Mind Mapping

    June 22, 2016

    Don’t call him an evangelist, that’s not his style, he’s a digital prophet. Within his job he finds himself traveling the globe in search of future trends in the marketing space that he can distill into actionable insights for brands to make better strategic decisions. His name is David Shing but the industry knows him simply as “Shingy”, and while he’s an...