Monday Masterclass Articles

  • Five very promising signs for content marketing in 2017

    January 3, 2017

    The release of the Content Marketing Institute’s Benchmark, Budget and Trends Report is becoming a key date in the diary for content marketers. It’s not just a snapshot of how our craft is evolving from one year to the next – it’s also a great guide to the characteristics of successful content marketing businesses. This year’s report is hot off the presses...

  • [Quiz] What kind of marketer are you?

    November 13, 2015

    Have you ever looked at your colleagues with envy? Have you ever wondered if you are in the correct marketing role? The grass isn’t always greener so why not audit your marketing skills against those in a multiple of marketing jobs to find your ideal role. Using LinkedIn data we have analysed the most common marketing roles and the skills of those that occupy...

  • Balancing brand consistency and local initiative in content

    July 27, 2015

    Get the balance between international and local content right and you’ll set in train a virtuous chain reaction of more relevant content and better marketing performance. However, doing so can be a tricky business. Lean too far one way and you’re restricting grassroots initiative and disrespecting local audiences; too far the other and you could lose control of...

  • Boosting email marketing effectiveness with Sponsored InMail

    July 20, 2015

    According to Econsultancy, the most successful email marketing campaigns are those that segment their audience effectively and deliver...

  • Announcing our new campaign management tool for Sponsored...

    July 16, 2015

    Over the past few years, our customers have told us that they love LinkedIn’s marketing solutions, but they need a better tool to...

  • Planning the perfect content marketing calendar

    July 13, 2015

    When it comes to content, there’s no such thing as a one-size-fits-all approach. However over the years of planning, creating,...