The ad tech industry may be young – but it’s had plenty of time to hatch more than its fair share of jargon, jive talk, alphabetty spaghetti and generally confusing lingo. What does programmatic mean? What’s an SSP and how does it differ from a DMP? What different types of programmatic auctions are there? Fortunately for anyone left a bit bewildered by...
Native Advertising Articles
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The topic of automation in marketing arises a lot of questions, curiosity, and even a degree of apprehensiveness. For good reason -- it can seem scary to give up a portion of control over your ad campaign management over to technology. In an ideal world, advertisers would have the capacity to monitor and tweak their campaigns around the clock -- even on weekends...
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Back in the 90s, when cable television really took off in America, Bruce Springsteen wrote a song called “57 Channels (and nothing on).” Now we’d love to have just 57 channels to sort through—between broadcast, premium and streaming sites, there are more options than ever before. Since much of modern TV is of increasingly high quality (much of what’s on Netflix...
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Just ten years ago, your company’s social media advertising budget was approximately zero pounds. In fact, the amount of money spent...
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About a month ago something pretty amazing happened. I created a Sponsored InMail as part of a LinkedIn Marketing Solutions campaign,...
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Marketers who work for agencies don’t enjoy the luxury of a client’s patience. Agencies must fend off the advances of competitors as...