Native Advertising Articles

  • Programmatic Guide

    The programmatic jargon buster – what the ad tech terms really mean

    December 21, 2016

    The ad tech industry may be young – but it’s had plenty of time to hatch more than its fair share of jargon, jive talk, alphabetty spaghetti and generally confusing lingo. What does programmatic mean? What’s an SSP and how does it differ from a DMP? What different types of programmatic auctions are there? Fortunately for anyone left a bit bewildered by...

  • Why You Should Automate Your LinkedIn Ads

    October 18, 2016

    The topic of automation in marketing arises a lot of questions, curiosity, and even a degree of apprehensiveness. For good reason -- it can seem scary to give up a portion of control over your ad campaign management over to technology. In an ideal world, advertisers would have the capacity to monitor and tweak their campaigns around the clock -- even on weekends...

  • social media advertising

    Why and When to Use Different Social Media Channels

    October 10, 2016

    Back in the 90s, when cable television really took off in America, Bruce Springsteen wrote a song called “57 Channels (and nothing on).” Now we’d love to have just 57 channels to sort through—between broadcast, premium and streaming sites, there are more options than ever before. Since much of modern TV is of increasingly high quality (much of what’s on Netflix...

  • Pins on a Map Representing Social Media Networks

    The State of Social Media Advertising Heading into 2017

    October 3, 2016

    Just ten years ago, your company’s social media advertising budget was approximately zero pounds. In fact, the amount of money spent...

  • What I’ve learned about writing the perfect email or InMail

    August 25, 2016

    About a month ago something pretty amazing happened. I created a Sponsored InMail as part of a LinkedIn Marketing Solutions campaign,...

  • LinkedIn Advertising for Agencies: Options, Guidelines &...

    August 22, 2016

    Marketers who work for agencies don’t enjoy the luxury of a client’s patience. Agencies must fend off the advances of competitors as...