Native Advertising Articles

  • Your mission: save the CIO

    What 1 million LinkedIn followers means to Shell

    December 2, 2014

    This summer, Shell passed the 1 million follower mark on LinkedIn – in fact, we now have more than 1.2 million followers on the platform. It’s a key milestone for our business because of the increasingly fundamental role that LinkedIn plays in enabling us to tell the “One Shell Story” on social. Our business is about much more than selling gas – but consumers,...

  • Toshiba Draws Over 160K Followers on LinkedIn in 8 Months

    Toshiba Draws Over 160K Followers on LinkedIn in 8 Months

    October 16, 2014

    Smart Community’ is a buzzword on everyone’s lips today. So when Toshiba, a company whose corporate mission is to leverage communications technologies to promote renewable energies, set out to introduce its concept of a ‘Smart Community’, global awareness of its B2B project was low due to the abundance of ‘Smart Community’ related links already online. Countless...

  • Take Advantage of Direct Sponsored Content

    August 8, 2014

    LinkedIn recently launched Direct Sponsored Content, giving advertisers the ability to sponsor content directly in the feed without publishing it on the Company or Showcase Page. Direct Sponsored Content is a simple yet powerful new solution to help boost your content’s performance on LinkedIn. It’s easy. Follow these tips to get started and drive greater...

  • Smart content puts Fujitsu on trend

    June 27, 2014

    Using content to drive engagement is a proven strategy on LinkedIn – and one that has delivered results for countless brands and...

  • Start planning your professional content strategy here

    Start planning your professional content strategy here

    April 7, 2014

    Professionals have an overriding hunger for knowledge, they seek out that knowledge throughout their day and professional social media...

  • The Native Advertising debate at Ad Week Europe

    The Native Advertising debate at Ad Week Europe

    April 3, 2014

    Opening Thursday morning’s marathon session on Native Advertising, Steve Payne of AOL admitted that parts of his definition of the...