Product Marketing Articles

  • Be the first to learn how to use LinkedIn’s new marketing tools for 2018

    February 21, 2018

    This is an exciting year for anyone using LinkedIn for marketing. Over the next 12 months, we’ll be launching new and more impactful advertising formats, adding new targeting capabilities, streamlining reporting, and making it easier to run, measure and report on your campaigns. On Wednesday 28 February at 11am GMT, join our LinkedIn Product Roadmap 2018 webinar...

  • The irony of in-house Programmatic

    September 27, 2016

    “It’s a free ride when you’ve already paid,” was one of Alanis Morissette’s famous attempts to define the word “ironic.” It might not be the Oxford English Dictionary’s definition of the word – but it certainly struck a chord with me. It was a phrase that popped into my head a few times during the panel session that I was a part of at the Get with the...

  • Balancing brand and product in B2B marketing

    July 15, 2015

    I’ve sat in the audience for a lot of panels on B2B marketing over the years – and it’s always the unexpected answers that stick in the mind most. That was certainly the case when I attended LinkedIn’s session at the B2B Marketing Summit in London recently and heard my colleague Emma Hewage ask Georgios Kolovos of GE whether B2B marketers were now more...