Programmatic Articles

  • When Programmatic and Thought Leadership meet

    When Programmatic and Thought Leadership meet

    March 20, 2015

    Nothing ignites marketers’ passions at the moment quite like the subject of Programmatic – and there’s likely to be some strong turnouts for the ADARA stage on this first day of Ad Week Europe, when marketing automation is the lead item on the agenda. Data-driven buying is such a divisive issue because it seems to invoke existential questions about what type of...

  • Looking on the bright side of data

    Looking on the bright side of Big Data

    March 13, 2015

    John Cleese tells a story about working on a new script with his Monty Python writing partner Graham Chapman – and after weeks of careful development, finding he’d lost it. Once he realised the script was missing he hastily rewrote it from memory, so as to try and capture as much of the original as possible. A while later, the original turned up and he had the...