Research Articles

  • Artificial Intelligence

    Who’s afraid of Artificial Intelligence? The answers might surprise you…

    January 11, 2017

    It might not surprise you to hear that roughly a third of the world’s professionals have concerns about Artificial Intelligence (AI). It’s perhaps slightly more surprising that close to twice as many (58%) say they have no AI concerns at all. What’s most surprising though, is which professionals fall into which camp. With Artificial Intelligence, it seems,...

  • Research

    How does the world really feel about the next wave of tech?

    January 4, 2017

    Which markets have most appetite for taking to the road in a self-driving car? Which audiences are you most likely to reach through Virtual Reality (VR) campaign? Where are the biggest growth opportunities for wearable technology? These are just some of the questions answered by a unique new piece of LinkedIn research. We asked LinkedIn members worldwide about...

  • Get under the skin of luxury buyers with our new Infographic

    July 27, 2016

    Who buys luxury items? What prompts them to buy premium? How do they choose between their different high-class options? And perhaps most importantly, how can you influence those choices? The answers to all of these questions can be found in our latest research into luxury buyers on LinkedIn – and they’re elegantly summarised in our new Infographic. This explores...

  • Mapping the influence of Millennials on LinkedIn

    July 6, 2016

    Are Millennials taking over LinkedIn? That’s the question that springs to mind when you start to analyse the influence of those aged...

  • Tech Research

    Top insights for marketing to premium travellers on LinkedIn

    June 7, 2016

    LinkedIn members are amongst the best-travelled people on the planet – and are far more likely to pay for a premium travel experience,...

  • The Millennials’ Guide to Millennials

    May 13, 2016

    Many of today’s most successful and exciting marketers are millennials – so why does our industry keep discussing this generation as...