Resource of the Week Articles

  • Tech Research

    How can marketers navigate the new IT buying process?

    September 30, 2015

    Last year, we released our IT Buying Committee study, with huge implications for Tech marketers. Where once they had to target one department, potentially just one ‘IT Guy’, they must now rally an entire cross-functional crew of influencers to help them navigate the purchase journey. The question is: How? In this year’s study we’ve gone deeper to reveal exactly...

  • Attention is a Currency, Featuring Brian Solis and Hugh MacLeod

    September 1, 2015

    We tend to assume that because consumers are consumers, they will naturally consume everything we produce. So it becomes easy to think of our work as just “content.” And to think of “marketing” as the publishing and promotion of said content. In an era when the flow of content is accelerating while the adult attention span is declining, we need to move beyond...

  • Give us your objective and we’ll give you a data-driven marketing solution

    August 25, 2015

    What’s your business objective? Generating leads? Building awareness, consideration or preference? Building a community? Driving advocacy? Whichever professional audience you’re trying to target, and whatever objective you are aiming to fulfill by targeting them, LinkedIn can provide you with a solution that’s rooted in a precise understanding of how they behave...

  • Winning Affluent Millennials:

    July 28, 2015

    The future of financial services marketing will be nothing like today. Change is unavoidable because the generation that is now taking...

  • Resource of the Week: LinkedIn Marketing Fundamentals...

    July 21, 2015

    The range of marketing solutions available through LinkedIn has evolved in the last six months. It’s an exciting time for us – and we’...

  • Resource of the Week: The Sophisticated Marketer’s Podcasts

    July 7, 2015

    Marketing is an ideas business. And there’s no better trigger for fresh ideas than a half-hour chat with genuinely original thinkers....