Resource of the Week Articles

  • Resource of the Week: Play

    June 30, 2015

    It’s a challenging time for marketers. We face pressures to innovate constantly, to deal with disruption on an almost daily basis and to keep thinking creatively despite the ever-increasing demands of our diaries. According to Dr. Stuart Brown, there’s only one way that a sensible, mature adult should deal with such issues. We need to spend a lot more time...

  • The official Cannes Lions mobile app

    June 24, 2015

    The Cannes Lions may be a feast of inspiration for creative minds – but with so much served up at once, it can be a difficult menu to choose from, and it’s easy to find yourself sprinting inelegantly up and down the Croisette in a bid to fit it all in. That’s why we’re featuring the Cannes Lions mobile app as our Resource of the Week this week. With added...

  • The Full-Funnel Marketing Crash Course

    June 9, 2015

    What is full-funnel marketing? As my colleague Sean Callahan explains in our latest eBook, it’s marketing like it’s meant to be; marketing that assists prospects through the entire buying cycle, from awareness through to lead capturing and nurturing. Thanks to the sophisticated use of data and relevant delivery of ads and content, you can now plan precise...

  • Rethink Demand Generation [eBook]

    May 26, 2015

    Sage has put social media and LinkedIn at the heart of its approach to doing business: from HR to social sellingand building awareness...

  • The Sophisticated Marketers Guide 2015 is ready for you now

    May 12, 2015

    Sophisticated Marketers know where to come for help getting the most from the world’s largest professional network.The Sophisticated...

  • What’s trending amongst the Business Elite?

    April 10, 2015

    There are two unmistakable trends in the latest round of the IPSOS European Business Elite survey. Number 1: more of the region’s most...