Smarketing Articles

  • Is your business just talking the talk on sales and marketing alignment?

    January 17, 2017

    One of the biggest problems with surveys is that people have a tendency to tell you what they think you want to hear. And this is particularly true when surveys ask marketing and sales about how well they work together. It’s one thing to talk a good game on sales and marketing alignment – it’s quite another to put that game into practice: embedding it in the...

  • The Friday 5: Sales vs Marketing complaints and how to start resolving them

    July 24, 2015

    They’ll sound familiar to any business: the complaints that get fired off against one another by sales and marketing teams. From wasted money to abandoned strategies, withheld information, unwarranted power grabs and dodgy, unqualified leads. These issues can seem like an inevitable result of having separate sales and marketing functions – but they don’t have to...

  • Marketing & Sales: The Perfect Match

    July 6, 2015

    Sales and Marketing share the same goals but the way that they talk about them, set about achieving them and expect the other half to contribute to them keeps pushing the two apart. It sounds like the tragic story of a doomed relationship – only this is a relationship that neither party can afford to fail. In many ways, Sales and Marketing are closer than ever...