Sponsored InMail Articles

  • What I’ve learned about writing the perfect email or InMail

    August 25, 2016

    About a month ago something pretty amazing happened. I created a Sponsored InMail as part of a LinkedIn Marketing Solutions campaign, and it turned out to be one of the most effective InMail campaigns we’ve ever run. Ever. It didn’t just deliver a high CTR – it absolutely smashed its conversion target as well. We had a big objective and we were there within a...

  • Your Ultimate Checklist for planning Sponsored InMail campaigns

    June 14, 2016

    Sponsored InMail is one of the most powerful tools available to marketers on LinkedIn – and it’s ideally suited to campaigns focused on driving a definite action on the part of an audience. If you can define who you need to reach and what specific action you need them to take (it could involve downloading an eBook, signing up to a blog, registering for an event...

  • Introducing LinkedIn Account Targeting

    March 2, 2016

    Talk to any B2B marketer today and they will tell you that account-based marketing has become an important element of their go-to-market strategy. It is the basis for aligning program dollars and resources against priority accounts that are determined in partnership with the sales team. Today we’re delighted to announce the launch of LinkedIn Account Targeting,...

  • Boosting email marketing effectiveness with Sponsored InMail

    July 20, 2015

    According to Econsultancy, the most successful email marketing campaigns are those that segment their audience effectively and deliver...

  • LinkedIn to relaunch Sponsored InMail, now with 100% deliverability

    LinkedIn to relaunch Sponsored InMail, now with 100%...

    March 10, 2015

    This year, we’ve been talking a lot about creating the most effective platform for marketers who want to build trusted relationships...