Sponsored Updates Articles

  • It’s easier than ever to test and optimise LinkedIn content campaigns

    July 10, 2017

    A/B testing should be a key component of any B2B content marketing strategy – and we know from our own experience that it can deliver huge benefits when sponsoring content on LinkedIn. In the campaigns that we’ve run on our own platform over the last year, we’ve found that testing subtle variations can drive big increases in engagement and ROI. That’s why I’m...

  • The Quick Start guide to LinkedIn Sponsored Updates

    April 4, 2016

    Recently I was asked to write a blog post for the Native Advertising Institute, explaining the value of Sponsored Updates as a native opportunity – and the best way to use them within a content marketing strategy. This is the post that I put together – a quick start guide to why Sponsored Updates are so effective and how to make sure you’re making the most of...

  • Introducing LinkedIn Account Targeting

    March 2, 2016

    Talk to any B2B marketer today and they will tell you that account-based marketing has become an important element of their go-to-market strategy. It is the basis for aligning program dollars and resources against priority accounts that are determined in partnership with the sales team. Today we’re delighted to announce the launch of LinkedIn Account Targeting,...

  • 5 steps to a proper content marketing strategy

    September 17, 2015

    If your content marketing strategy is solely focused on publishing content then it isn’t really a strategy. On LinkedIn, we’ve seen...

  • The Step-by-Step Guide to Slideshare Marketing

    September 15, 2015

    LinkedIn Slideshare has evolved into a highly visual, versatile channel for thought-leadership. And it takes a strategic approach that...

  • How to turn Sponsored Updates into a powerful creative...

    August 18, 2015

    It’s easy to think of Sponsored Updates as a platform for delivering content to your professional audience. Of course, that’s a role...