A/B testing should be a key component of any B2B content marketing strategy – and we know from our own experience that it can deliver huge benefits when sponsoring content on LinkedIn. In the campaigns that we’ve run on our own platform over the last year, we’ve found that testing subtle variations can drive big increases in engagement and ROI. That’s why I’m...
Sponsored Updates Articles
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Recently I was asked to write a blog post for the Native Advertising Institute, explaining the value of Sponsored Updates as a native opportunity – and the best way to use them within a content marketing strategy. This is the post that I put together – a quick start guide to why Sponsored Updates are so effective and how to make sure you’re making the most of...
- Topics:
- Content Marketing,
- Sponsored Updates,
- B2B Marketing
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Talk to any B2B marketer today and they will tell you that account-based marketing has become an important element of their go-to-market strategy. It is the basis for aligning program dollars and resources against priority accounts that are determined in partnership with the sales team. Today we’re delighted to announce the launch of LinkedIn Account Targeting,...
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If your content marketing strategy is solely focused on publishing content then it isn’t really a strategy. On LinkedIn, we’ve seen...
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LinkedIn Slideshare has evolved into a highly visual, versatile channel for thought-leadership. And it takes a strategic approach that...
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It’s easy to think of Sponsored Updates as a platform for delivering content to your professional audience. Of course, that’s a role...