Sponsored Updates Articles

  • Thought leadership 2.0 delivers for Sage

    April 16, 2015

    Sage has put social media and LinkedIn at the heart of its approach to doing business: from HR to social sellingand building awareness and credibility through content. Taking a proactive approach has helped to turn internal experts into external thought leaders, and leveraging LinkedIn to capture data more effectively has transformed lead generation. Produce and...

  • Toshiba Draws Over 160K Followers on LinkedIn in 8 Months

    Toshiba Draws Over 160K Followers on LinkedIn in 8 Months

    October 16, 2014

    Smart Community’ is a buzzword on everyone’s lips today. So when Toshiba, a company whose corporate mission is to leverage communications technologies to promote renewable energies, set out to introduce its concept of a ‘Smart Community’, global awareness of its B2B project was low due to the abundance of ‘Smart Community’ related links already online. Countless...

  • Take Advantage of Direct Sponsored Content

    August 8, 2014

    LinkedIn recently launched Direct Sponsored Content, giving advertisers the ability to sponsor content directly in the feed without publishing it on the Company or Showcase Page. Direct Sponsored Content is a simple yet powerful new solution to help boost your content’s performance on LinkedIn. It’s easy. Follow these tips to get started and drive greater...

  • The Native Advertising debate at Ad Week Europe

    The Native Advertising debate at Ad Week Europe

    April 3, 2014

    Opening Thursday morning’s marathon session on Native Advertising, Steve Payne of AOL admitted that parts of his definition of the...

  • Mercedes content goes further on LinkedIn

    Mercedes content goes further on LinkedIn

    February 25, 2014

    A perfectly engineered balance of LinkedIn Display Ads and Sponsored Updates is helping to put more miles in the tank for Mercedes...