Technology Articles

  • Your mission: save the CIO

    Your mission: save the CIO

    November 20, 2014

    You’ve spent years trying to convince them, influence them and earn their approval on purchase decisions. But today, ladies and gentlemen of technology marketing, you have a new mission. The CIO is feeling like an increasingly threatened species. It’s time for you to save them. In his keynote address at Tech Connect in London recently, Computer Weekly’s Editor...

  • Nurturing the IT Committee Lead in Europe & the Middle East

    September 19, 2014

    They’re hungry for news and information, and they will decide whether or not to shortlist your business based on your ability to provide it. We know that relevant content is essential for engaging the IT Buying Committee and earning their consideration. However, the latest LinkedIn research proves that having the right content isn’t always enough – you have to...