Technology Articles

  • Technology buying has evolved in the Age of Agility – new research for tech marketers

    Technology buying has evolved in the Age of Agility – new research for tech marketers

    January 11, 2021

    Digital transformation hit full speed in 2020, as organisations and individuals adapted to new ways of living and working. Trends already underway were accelerated, and new technologies came to the fore, with both early and late adopters swept along by the demands of a more virtual world. More than ever before, technology demonstrated its power to connect, drive...

  • Tech marketing secrets from the Start-up Nation

    Tech marketing secrets from the Start-up Nation

    January 7, 2021

    The Economist has described Israel as the most dynamic ecosystem for tech businesses outside of America – and few people get as good a view of that ecosystem in action as Shai Almagor, CEO of McCann Tech. As leader of an agency that epitomises the rise of the ‘Start-up Nation’, his team works with everything from start-ups to major global enterprises and across...

  • Guess Who’s Buying – Round 3

    Guess Who’s Buying – Round 3

    July 8, 2020

    It’s the final episode of Guess Who’s Buying, where the aim of the marketing game is to engage the people moving the tech buying process forward. In the era of the Anonymous Buyer, you might need different tactics to keep winning. In our previous episodes, we’ve visited a marketing department struggling to make webcasts work – and an IT team with an impatient...

  • Guess Who’s Buying – Round 2

    Guess Who’s Buying – Round 2

    June 26, 2020

    Welcome back to Guess Who’s Buying, the B2B tech marketing game with new rules for the era of the Anonymous Buyer. In our first...

  • Guess Who’s Buying – Round 1

    Guess Who’s Buying – Round 1

    June 12, 2020

    Need a quick break to keep your mind fresh when working remotely? If you’re a B2B tech marketer then we’ve got a familiar game for you...

  • Targeting the Anonymous Buyer

    Targeting the Anonymous Buyer

    May 18, 2020

    The rise of the anonymous buyer has changed the rules of B2B tech marketing by taking sole responsibility for IT buying away from a...