The Friday 5 Articles

  • The best TED talks on Storytelling

    January 29, 2016

    Storytelling may be the marketing buzzword of the moment, but it’s no simple, off-the-peg strategy. As these TED talks reveal, storytelling is a complex business – but it’s also absolutely central to effective communication, and a hugely powerful competitive advantage when you can get it right. Here’s our hand-picked selection of the best TED insights on the art...

  • 5 massively clippable content marketing slides – and why you need to steal them

    September 25, 2015

    The new clipping tool on LinkedIn Slideshare is fantastic. Okay – you might have expected me to say that, but that doesn’t mean it isn’t true. With clipping, you can construct a presentation packed full of compelling ideas that are brilliantly expressed in in a matter of minutes rather than a matter of days. It could be a pitch, something you’re presenting...

  • Great B2B Sports Sponsorships – and the activation strategies that make them winners

    September 18, 2015

    It’s easy to think of the sporting arena as an environment for big consumer brands. After all, teams and tournaments generate huge TV and live audiences – and they align with very personal loyalties and motivations on the part of their fans. Watch the Rugby World Cup over the next few weeks though, and you might be surprised at how many essentially B2B brands...

  • 5 lessons from world-class team leaders who innovated under...

    September 11, 2015

    This month a LinkedIn team will take part in the Dell Management Challenge, which embodies the idea that unusual challenges can bring...

  • The Friday 5: Reasons marketers should try yacht racing

    August 7, 2015

    For the last eight days, the waters off the Isle of Wight have seen thousands of boats tacking around each other during Cowes Week,...

  • Friday 5: The content marketing genius of Test Match Special

    July 31, 2015

    For its up to 4 million listeners, Test Match Special (TMS) is a sacred part of the English summer: meandering, witty, eccentric;...