Thought Leadership Articles

  • Does Data Undermine Creativity?

    January 26, 2016

    Marketers are awash in data. Is this helping creativity, or hurting it? Creative purists might argue that our collective obsession with numbers yields only incremental innovation by optimising what's already working, rather than producing the kind of step-change that comes from unconstrained ideation. Quants would counter that data takes the guesswork out of...

  • Thought leadership 2.0 delivers for Sage

    April 16, 2015

    Sage has put social media and LinkedIn at the heart of its approach to doing business: from HR to social sellingand building awareness and credibility through content. Taking a proactive approach has helped to turn internal experts into external thought leaders, and leveraging LinkedIn to capture data more effectively has transformed lead generation. Produce and...

  • B2B in the corner

    Why you can’t keep B2B in the corner

    March 23, 2015

    Ask any government statistician and they’ll tell you it’s impossible to quantify the contribution that trade between businesses makes to the economy. This isn’t because B2B’s contribution is small or easily ignored; quite the opposite. It is so deeply integrated into every aspect of economic activity that it’s impossible to separate out statistically. If you are...

  • When Programmatic and Thought Leadership meet

    When Programmatic and Thought Leadership meet

    March 20, 2015

    Nothing ignites marketers’ passions at the moment quite like the subject of Programmatic – and there’s likely to be some strong...

  • Neo@Ogilvy on Thought Leadership

    Neo@Ogilvy on Thought Leadership

    January 29, 2015

    As Managing Director of Neo@Ogilvy, Guillaume de la Flechere is responsible for delivering accountable digital marketing solutions and...

  • Thought leadership for sophisticated marketers

    November 21, 2014

    There is a lot of buzz around thought leadership, but how can you leverage it to drive business value for your organisation?...