Thought for Thursday Articles

  • Why I’m climbing Kilimanjaro

    August 20, 2015

    At the end of September, I’ll be aiming to reach the top of Mount Kilimanjaro along with ten other LinkedIn colleagues. We’ll be raising funds for LinkedIn’s charity partner Plan Ireland, and its work supporting education initiatives in Africa. We all know that this experience will change us – and not just because of the physical hardships of the trek to the...

  • 5 changes to demand generation since 2005

    June 11, 2015

    Wind the clock back 10 years and much about life seems familiar. Prince William and Kate were together (although sometimes not admitting as much), George W. Bush was President of the United States, Doctor Who was back on TV and Steven Gerrard was the most talked-about player at Liverpool (having just masterminded a storming comeback to win the Champions League)....

  • Stories by numbers?

    May 13, 2015

    In my first Adventures in Storytelling blog, I posed the question whether numbers could ever take on the power of stories, whether we could infuse research and analytics with the creative tension that characterises a great tale, whether we can integrate the skills we learned at school in English with the principles we were taught in Maths. After all, as this...

  • Thought leadership 2.0 delivers for Sage

    April 16, 2015

    Sage has put social media and LinkedIn at the heart of its approach to doing business: from HR to social sellingand building awareness...

  • B2B Forum Ad Week Europe

    Creativity is key, Thursday at Ad Week Europe

    March 26, 2015

    “Creativity is a word that has always really grated with me,” said the man universally recognised as one of the UK’s most creative, as...

  • Which Disney character are you like at work?

    Which Disney character are you like at work?

    March 25, 2015

    Earlier today marketers gathered at Ad Week Europe to hear from a studio that’s universally recognised as a master of storytelling....