Webcasts Articles

  • Brand Building Metrics for B2B Marketers

    October 8, 2015

    B2B marketers in France know that social media is critical to building and managing their brands – but two thirds say they need more relevant metrics to guide their brand strategy. This is one of the key findings from a new LinkedIn study analysing the issues that motivate marketers in France. The research, which we conducted with TNS, shows marketers adapting...

  • Why a qualified lead starts with imaginative targeting

    October 1, 2015

    As sales teams and marketing departments know all too well, there are many different definitions of a qualified lead. But in all cases, your ability to deliver those leads depends hugely on your approach to targeting. And as a B2B marketer, the way that you define that targeting also decides just how useful your qualified leads really are. The de facto starting...

  • Introducing the LinkedIn September Webcast series

    September 8, 2015

    Content marketing is no longer just a buzzword, a trend or a theme. It’s become fundamental to how businesses connect with their target audiences; it’s become hard-wired into the decision-making process in B2B; and it’s become a key objective for every marketer to deliver the right content to the right audiences at the right time, and with the right impact on...

  • Three key lessons from our Sponsored Updates webcast

    September 7, 2015

    Thanks to everyone who joined our recent Sophisticated Marketer’s Guide to Sponsored Updates, starring Percolate’s  Chris Bolman and...

  • Resource of the Week: LinkedIn Marketing Fundamentals...

    July 21, 2015

    The range of marketing solutions available through LinkedIn has evolved in the last six months. It’s an exciting time for us – and we’...

  • 5 steps to better lead nurturing

    May 7, 2015

    It’s a brutal truth for B2B marketers that only 5% of prospects who visit your website leave you with an email address to get back in...