B2B marketers in France know that social media is critical to building and managing their brands – but two thirds say they need more relevant metrics to guide their brand strategy. This is one of the key findings from a new LinkedIn study analysing the issues that motivate marketers in France. The research, which we conducted with TNS, shows marketers adapting...
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As sales teams and marketing departments know all too well, there are many different definitions of a qualified lead. But in all cases, your ability to deliver those leads depends hugely on your approach to targeting. And as a B2B marketer, the way that you define that targeting also decides just how useful your qualified leads really are. The de facto starting...
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- Webcasts,
- Content Marketing
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Content marketing is no longer just a buzzword, a trend or a theme. It’s become fundamental to how businesses connect with their target audiences; it’s become hard-wired into the decision-making process in B2B; and it’s become a key objective for every marketer to deliver the right content to the right audiences at the right time, and with the right impact on...
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- Webcasts,
- Content Marketing
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Thanks to everyone who joined our recent Sophisticated Marketer’s Guide to Sponsored Updates, starring Percolate’s Chris Bolman and...
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- Webcasts,
- Sponsored Content
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The range of marketing solutions available through LinkedIn has evolved in the last six months. It’s an exciting time for us – and we’...
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- Resource of the Week,
- Webcasts
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It’s a brutal truth for B2B marketers that only 5% of prospects who visit your website leave you with an email address to get back in...
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- Lead Generation,
- Webcasts,
- Lead Accelerator