Mindshare’s Huddle events are designed to help ideas collide in productive and unpredictable ways. They’re full of energy, full of diverse viewpoints and experiences – and as a result, they throw up some intriguing visions of the future of marketing. It was exciting to be a part of that process at Huddle for Good in London yesterday. Members of our LinkedIn...
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If you’ve been spending the last 24 hours dashing between Festival of Marketing stages chugging exotic Guatemalan coffee, interchanged with Carlsberg and vodka in the evening hours, then you probably have a lot of very ambitious ideas floating around your brain right now. Depending on your personality (and your hangover after Groove Armada) you could be...
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What’s the most important concept doing the rounds at the Festival of Marketing today? What’s the one word that you should have been making a note of, taking back with you and applying to your B2B marketing strategy? It’s not ‘content’ or ‘personalisation’ or ‘data’ or any of the others hanging outside the different stages around Tobacco Dock. It’s not ‘ad...
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Looking for some content inspiration at this week’s Festival of Marketing. There’s one studio where the door is always open, the...