Advertising Articles

  • Mindshare Huddle

    Three surprising predictions for the future of marketing

    November 18, 2016

    Mindshare’s Huddle events are designed to help ideas collide in productive and unpredictable ways. They’re full of energy, full of diverse viewpoints and experiences – and as a result, they throw up some intriguing visions of the future of marketing. It was exciting to be a part of that process at Huddle for Good in London yesterday. Members of our LinkedIn...

  • Should Festival of Marketing be trying to save the world?

    October 6, 2016

    If you’ve been spending the last 24 hours dashing between Festival of Marketing stages chugging exotic Guatemalan coffee, interchanged with Carlsberg and vodka in the evening hours, then you probably have a lot of very ambitious ideas floating around your brain right now. Depending on your personality (and your hangover after Groove Armada) you could be...

  • The life-changing idea to remember from Festival of Marketing today

    October 5, 2016

    What’s the most important concept doing the rounds at the Festival of Marketing today? What’s the one word that you should have been making a note of, taking back with you and applying to your B2B marketing strategy? It’s not ‘content’ or ‘personalisation’ or ‘data’ or any of the others hanging outside the different stages around Tobacco Dock. It’s not ‘ad...

  • Going to Festival of Marketing? Come and see us at the...

    October 3, 2016

    Looking for some content inspiration at this week’s Festival of Marketing. There’s one studio where the door is always open, the...