B2B Content Marketing Articles

  • Bestselling author Brian Solis explains why storytelling isn’t just a tactic – it’s a whole new marketing philosophy

    Brian Solis on How Storytelling Can Save Marketing

    May 16, 2018

    “Marketers really need to consider that this is a very sacred word.” That’s how Brian Solis, the author of Engage! and X: The Experience When Business Meets Design, launched into our discussion of storytelling. Straight away, it told me that this wasn’t going to be your average discussion about marketers telling stories. It was going to be a lot more challenging...

  • Planning your summer reading? Here are 10 books to fire you up for the second half of the year

    The 10 most motivating books for marketers to read this summer

    May 14, 2018

    It’s time to finalise those summer holiday plans. And that includes deciding which books are worth cramming into your suitcase, taking to the beach, or grabbing a few moments with, while your nearest and dearest incinerates chicken on a barbecue. You’ll probably come across several essential summer reading lists for marketers over the next couple of months. But...

  • Mentors are fantastic sources of inspiration and career guidance

    Not sure about having a mentor? These alternatives might suit you better

    May 2, 2018

    You’ll struggle to scroll through your LinkedIn newsfeed without finding at least one post or article discussing mentoring: the benefits it brings, the different experiences that people have, or perhaps, the challenges of finding the right mentor for you. These days most companies seem to operate some form of mentorship programme, and there’s rarely been more...

  • Welcome to the Age of Experience for B2B marketing

    Welcome to the Age of Experience for B2B marketing

    April 26, 2018

    At the start of this year, I read an inspiring short piece in Forbes by HP’s Chief Marketing and Communications Officer, Antonio Lucio...

  • Saying ‘Yes’ without thinking is the wrong way to engage audiences through new platforms

    To be a better early adopter, remember how to say ‘No’

    April 25, 2018

    In 2008 Jim Carrey made a bad comedy film. It was called Yes Man. It’s premise was that a sad individual’s life could be transformed...

  • Becoming a better marketer through the art of the side-hustle

    How to not quit your day job and follow your dreams anyway

    April 23, 2018

    Far too many people are still trying to live their professional lives by a piece of wisdom from 2,500 years ago. That’s when the...