B2B Content Marketing Articles

  • Content or context: which matters more?

    Content or context: which matters more?

    October 25, 2018

    At 7.51am on Friday January 12, 2007, a man in an ill-fitting jumper and baseball cap made his nondescript way to a grimy corner of the L’Enfant Plaza metro station in Washington D.C. He positioned himself against a wall, next to a garbage bin, unpacked a violin and bow, opened his case ready to take donations, and started to play. He played for 43 minutes....

  • Don’t let ‘best practice’ take over your brand

    Don’t let ‘best practice’ take over your brand

    October 10, 2018

    A couple of weeks ago, I was party to a conversation about ‘best practice’ for posting on LinkedIn. It wasn’t a bad-tempered conversation – but there was something about it I didn’t like. It left me pondering how restrictive the concept of ‘best practice’ can become when we apply it too widely or thoughtlessly. Best practice can be a great source of insight when...

  • How to transform your LinkedIn campaign effectiveness in just five minutes

    How to transform your LinkedIn campaign effectiveness in just five minutes

    October 8, 2018

    Don’t let anybody tell you that you can’t achieve anything meaningful in five minutes. In a busy B2B marketing life, that’s often all the spare time that you can find in your schedule. However, five minutes can have a massive effect on the impact of your LinkedIn campaigns and your ability to meet your objectives – provided you know how to use the time. So what...

  • AJ Wilcox on the secret tactics driving growth for top LinkedIn advertisers

    AJ Wilcox on the secret tactics driving growth for top...

    September 26, 2018

    Few people know more about driving business growth through LinkedIn than AJ Wilcox. He’s an advertising expert that top businesses...

  • To get real value from ABM, don’t miss this crucial first step

    To get real value from ABM, don’t miss this crucial first...

    September 24, 2018

    Account-based marketing (ABM) is one of the most exciting concepts in marketing today – but it’s also one of the most frequently...

  • How to move past vanity metrics and measure what matters

    How to move past vanity metrics and measure what matters

    September 24, 2018

    Marketing teams everywhere feel the pressure to show that they are contributing to the bottom line of their business; that their work...