Diversity matters: for both businesses and the brands they depend on. Research such as McKinsey’s annual analysis of diversity and financial performance, increasingly links a diverse company leadership to commercial success and profitability. We know that diversity is critical for building compelling employer brands and accessing business-critical skills. It’s...
B2B Content Marketing Articles
-
-
What makes a great brand story? And do B2B brands have what it takes to tell one? These are the questions that we’ll be tackling on the next edition of LinkedIn’s Live with Marketers – and we’d love you to be part of the discussion. My colleague Keith Browning and myself will be joining host Grace MacDonald on the Live with Marketers sofa at 2pm GMT on Thursday...
- Topics:
- B2B Content Marketing ,
- LinkedIn B2B Marketing
-
B2B tech marketers are trained to identify, engage and convince IT decision-makers – those all-powerful gatekeepers responsible for deciding what their business needs, deciding on the right supplier and price, and checking that the software and hardware they buy will integrate with the software and hardware they’re already running. And that would have...
- Topics:
- B2B Content Marketing ,
- LinkedIn B2B Marketing
-
As an event marketer, I watched a large portion of the Netflix documentary, FYRE: The Greatest Party that Never Happened, from behind...
-
A couple of weeks ago, our sales and marketing solutions team came up with a theory: that Netflix has a secret policy of commissioning...
-
Danielle Uskovic, Vidya Subramanian and Nico Lutkins: three LinkedIn marketing leaders with a passion for putting the audience first –...
- Topics:
- B2B Content Marketing ,
- LinkedIn B2B Marketing