For more than 50 years, marketers have been able to rely on a rule to help determine how much money to invest in advertising to meet specific growth targets. The rule, called the “Share of Voice (SOV) Rule”, says the following: “Brands that set their share of voice (SOV) above their share of market (SOM) tend to grow (all other factors being equal), and those...
B2B Content Marketing Articles
-
- Topics:
- B2B Content Marketing ,
- B2B Marketing
-
Ask a group of B2B marketers what thought leadership is for, and you’ll get any number of answers. There will be lots of mentions of generating leads, of inbound marketing, of setting the agenda for your sector, of demonstrating leadership, of the value exchange with your customers or potential customers. Some of your companions might mention product marketing,...
- Topics:
- B2B Content Marketing ,
- B2B Marketing
-
The marketing agenda constantly moves forward – and there’s no better indicator of the direction it’s moving in than the content consuming the attention of Chief Marketing Officers (CMOs). At the start of 2019, we launched LinkedIn Content Intelligence, our quarterly analysis of content trends on our platform, by looking in detail at the content captivating CMOs...
-
In early 2009, two men in their early forties set off around the thrift stores and flea markets of New York City, looking for junk....
- Topics:
- B2B Content Marketing ,
- LinkedIn B2B Marketing
-
It’s that night of the year when imagination runs wild, mysterious spirits appear on the streets – and extorting sweet treats from...
- Topics:
- B2B Content Marketing ,
- Content Marketing
-
Can you be creative when you’re feeling stressed? For a worrying proportion of marketers, that’s a question they have to confront on a...
- Topics:
- B2B Content Marketing ,
- LinkedIn B2B Marketing