Many people confuse building a brand with building awareness. Making the right people aware of you is a big part of brand marketing, of course, but it’s not the only thing you have to achieve. There’s far more to it than that. The art of building a brand involves moving people through several different stages of consideration, having different conversations at...
B2B Content Marketing Articles
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- B2B Content Marketing ,
- Content Marketing
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On the face of it, the 2018 Marketing Measurement and Attribution Survey from Demand Gen Report doesn’t make massively positive reading. B2B marketers might be forgiven a resigned shrug of the shoulders at the news that over half of their peers aren’t happy with the state of their marketing measurement and analysis. In fact, 40% of their peers say their ability...
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- B2B Content Marketing ,
- Content Marketing
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I’m proud of the B2B marketer that I was when I first walked into LinkedIn’s offices five years ago. I had come a long way in a short space of time: from the frustrations of working in a music industry that was fighting digital technology and losing, to establishing myself as the type of digital marketer I really wanted to be. I was confident in the skills I had...
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- B2B Content Marketing ,
- Content Marketing
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When marketers imagine a future filled with virtual digital assistants, we tend to assume that everyone will have one AI assistant of...
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- B2B Content Marketing ,
- Content Marketing
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Don’t let anybody tell you that you can’t achieve anything meaningful in just five minutes. In a busy marketers life, that’s often all...
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- B2B Content Marketing ,
- Content Marketing
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As I argued in a post a couple of weeks ago, it’s vital for marketers to understand the conversation around Artificial Intelligence –...
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- B2B Content Marketing ,
- Content Marketing