“Marketers really need to consider that this is a very sacred word.” That’s how Brian Solis, the author of Engage! and X: The Experience When Business Meets Design, launched into our discussion of storytelling. Straight away, it told me that this wasn’t going to be your average discussion about marketers telling stories. It was going to be a lot more challenging...
B2B Content Marketing Articles
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It’s time to finalise those summer holiday plans. And that includes deciding which books are worth cramming into your suitcase, taking to the beach, or grabbing a few moments with, while your nearest and dearest incinerates chicken on a barbecue. You’ll probably come across several essential summer reading lists for marketers over the next couple of months. But...
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You’ll struggle to scroll through your LinkedIn newsfeed without finding at least one post or article discussing mentoring: the benefits it brings, the different experiences that people have, or perhaps, the challenges of finding the right mentor for you. These days most companies seem to operate some form of mentorship programme, and there’s rarely been more...
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At the start of this year, I read an inspiring short piece in Forbes by HP’s Chief Marketing and Communications Officer, Antonio Lucio...
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In 2008 Jim Carrey made a bad comedy film. It was called Yes Man. It’s premise was that a sad individual’s life could be transformed...
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Far too many people are still trying to live their professional lives by a piece of wisdom from 2,500 years ago. That’s when the...
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