It’s that night of the year when imagination runs wild, mysterious spirits appear on the streets – and extorting sweet treats from neighbours suddenly becomes acceptable. Trick or treat is a Halloween bargain we know and love, when thinking outside the box and doing things differently brings sweet, short-term rewards. But why should the benefits of creative...
B2B Content Marketing Articles
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- Content Marketing
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Can you be creative when you’re feeling stressed? For a worrying proportion of marketers, that’s a question they have to confront on a daily basis. In the latest Marketer Happiness Report from MarketingProfs, a third say that work pressure means that they are rarely or never able to focus – and roughly the same number say that they frequently find it difficult...
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- LinkedIn B2B Marketing
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Aligning sales and marketing around shared priorities is high on the agenda of any business. But how naturally do the priorities of the two teams align? Do sales professionals and marketers have the same interests and focus? Or do fundamentally different things make them tick? A lot of thought and analysis goes into the differences and similarities between sales...
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The drum rolls. A hush falls over the crowd. The curtains quietly creak as they draw open. Where will the spotlight land? That’s up to...
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- Company Pages
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Marketing is changing – and we all know that marketing teams will have to evolve. We’ll need new skills, new structures and new ways...
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- LinkedIn B2B Marketing
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Why would a low-budget airline happily publicise the fact that it refuses to let passengers reserve seats, gives them little legroom...
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- LinkedIn B2B Marketing