At 7.51am on Friday January 12, 2007, a man in an ill-fitting jumper and baseball cap made his nondescript way to a grimy corner of the L’Enfant Plaza metro station in Washington D.C. He positioned himself against a wall, next to a garbage bin, unpacked a violin and bow, opened his case ready to take donations, and started to play. He played for 43 minutes....
B2B Content Marketing Articles
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A couple of weeks ago, I was party to a conversation about ‘best practice’ for posting on LinkedIn. It wasn’t a bad-tempered conversation – but there was something about it I didn’t like. It left me pondering how restrictive the concept of ‘best practice’ can become when we apply it too widely or thoughtlessly. Best practice can be a great source of insight when...
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Don’t let anybody tell you that you can’t achieve anything meaningful in five minutes. In a busy B2B marketing life, that’s often all the spare time that you can find in your schedule. However, five minutes can have a massive effect on the impact of your LinkedIn campaigns and your ability to meet your objectives – provided you know how to use the time. So what...
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Few people know more about driving business growth through LinkedIn than AJ Wilcox. He’s an advertising expert that top businesses...
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Account-based marketing (ABM) is one of the most exciting concepts in marketing today – but it’s also one of the most frequently...
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Marketing teams everywhere feel the pressure to show that they are contributing to the bottom line of their business; that their work...
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- Content Marketing