B2B Content Marketing Articles

  • Can marketing be business to business AND machine to machine?

    Can marketing be business to business AND machine to machine?

    February 19, 2019

    Imagine if forgetting Valentine’s Day didn’t have to mean that you forgot Valentine’s Day. Instead of waking up last Thursday morning in a panic, desperately trying to figure out how to create a charming homemade card by the time your other half got out of bed, you miraculously received a package with a gift that their favourite store had picked out specifically...

  • The B2B content marketer’s guide to SEO trends for 2019

    The B2B content marketer’s guide to SEO trends for 2019

    February 7, 2019

    Of all the disciplines in marketing, search engine optimisation (SEO) is the one that involves the most constant change – and this can make it intimidating. Nobody knows exactly how the rankings on search engine results are decided (or at least, nobody outside of Google, Bing and other search engines) – but everyone knows that the algorithms and formulas change...

  • Lessons in life and marketing from three years at LinkedIn

    Lessons in life and marketing from three years at LinkedIn

    January 18, 2019

    I’m finding it hard to believe that I’ve been at LinkedIn for three years. When I walked into our Dublin office in January 2016, I joined around 600 people spread across five floors and one jam-packed canteen. Today, our Dublin campus is over 1,400 individuals speaking more than 20 languages, and occupying our own, purpose-built, hi-tech office space alongside...

  • In the age of AI, it’s marketers’ ‘soft skills’ that count most

    In the age of AI, it’s marketers’ ‘soft skills’ that count ...

    January 9, 2019

    What’s the surest way to safeguard your value and employability as a marketer? With Artificial Intelligence (AI) taking on a growing...

  • 10 Top Tips for a Successful Sponsored Content Campaign

    10 Top Tips for a Successful Sponsored Content Campaign

    November 21, 2018

    I love my job as a senior online ads strategist for LinkedIn. I get to work closely with advertisers on their Sponsored Content...

  • Brand safety or ad performance? Here’s why it’s a false choice

    Brand safety or ad performance? Here’s why it’s a false...

    November 16, 2018

    The latest research into brand safety highlights an apparent dilemma for marketers. It’s clear that they are hugely concerned about...