B2B Content Marketing Articles

  • Close up of Two Hands Holding an Open Map

    Top 10 B2B Content Marketing Research Insights That Should Guide Your Strategy

    August 30, 2016

    Imagine you’re a B2B buyer tasked with researching a solution. Do you start calling companies, asking to speak with a sales rep? Or do you search the web to learn more about the solution first? If you said the latter, pretty much everyone on Earth agrees with you, which explains the following: Content marketing spend in the UK is projected to double by 2020.  ...