B2B Content Marketing Articles

  • B2B Marketing Tricks for Treats

    B2B Marketing Tricks for Treats

    October 31, 2019

    It’s that night of the year when imagination runs wild, mysterious spirits appear on the streets – and extorting sweet treats from neighbours suddenly becomes acceptable. Trick or treat is a Halloween bargain we know and love, when thinking outside the box and doing things differently brings sweet, short-term rewards. But why should the benefits of creative...

  • Stress might make you productive – but it won’t make you creative

    Stress might make you productive – but it won’t make you creative

    October 25, 2019

    Can you be creative when you’re feeling stressed? For a worrying proportion of marketers, that’s a question they have to confront on a daily basis. In the latest Marketer Happiness Report from MarketingProfs, a third say that work pressure means that they are rarely or never able to focus – and roughly the same number say that they frequently find it difficult...

  • Sales and Marketing Alignment: The clues in the content habits

    Sales and Marketing Alignment: The clues in the content habits

    October 9, 2019

    Aligning sales and marketing around shared priorities is high on the agenda of any business. But how naturally do the priorities of the two teams align? Do sales professionals and marketers have the same interests and focus? Or do fundamentally different things make them tick? A lot of thought and analysis goes into the differences and similarities between sales...

  • Best of LinkedIn Pages 2019: Nominations Are Now Open!

    Best of LinkedIn Pages 2019: Nominations Are Now Open!

    October 8, 2019

    The drum rolls. A hush falls over the crowd. The curtains quietly creak as they draw open. Where will the spotlight land? That’s up to...

  • What does the future of marketing teams look like? Find out on Live with Marketers

    What does the future of marketing teams look like? Find out...

    September 6, 2019

    Marketing is changing – and we all know that marketing teams will have to evolve. We’ll need new skills, new structures and new ways...

  • Winning with weakness

    Winning with weakness

    September 2, 2019

    Why would a low-budget airline happily publicise the fact that it refuses to let passengers reserve seats, gives them little legroom...