B2B Content Marketing Articles

  • How Audi engineered a smarter approach to brand building on social

    How Audi engineered a smarter approach to brand building on social

    August 17, 2018

    Many people confuse building a brand with building awareness. Making the right people aware of you is a big part of brand marketing, of course, but it’s not the only thing you have to achieve. There’s far more to it than that. The art of building a brand involves moving people through several different stages of consideration, having different conversations at...

  • This could be a BIG moment of opportunity for B2B marketing measurement

    This could be a BIG moment of opportunity for B2B marketing measurement

    August 15, 2018

    On the face of it, the 2018 Marketing Measurement and Attribution Survey from Demand Gen Report doesn’t make massively positive reading. B2B marketers might be forgiven a resigned shrug of the shoulders at the news that over half of their peers aren’t happy with the state of their marketing measurement and analysis. In fact, 40% of their peers say their ability...

  • Five lessons from five years at LinkedIn - Jason Miller

    Five lessons from five years at LinkedIn

    August 10, 2018

    I’m proud of the B2B marketer that I was when I first walked into LinkedIn’s offices five years ago. I had come a long way in a short space of time: from the frustrations of working in a music industry that was fighting digital technology and losing, to establishing myself as the type of digital marketer I really wanted to be. I was confident in the skills I had...

  • A Game of Virtual Digital Assistants: the complex future of voice search and AI

    A Game of Virtual Digital Assistants: the complex future of...

    August 9, 2018

    When marketers imagine a future filled with virtual digital assistants, we tend to assume that everyone will have one AI assistant of...

  • How to transform your LinkedIn campaign effectiveness in just five minutes

    How to transform your LinkedIn campaign effectiveness in...

    August 8, 2018

    Don’t let anybody tell you that you can’t achieve anything meaningful in just five minutes. In a busy marketers life, that’s often all...

  • The history and future of AI – all in one Infographic

    The history and future of AI – all in one Infographic

    August 1, 2018

    As I argued in a post a couple of weeks ago, it’s vital for marketers to understand the conversation around Artificial Intelligence –...