B2B Content Marketing Articles

  • Stress might make you productive – but it won’t make you creative

    Stress might make you productive – but it won’t make you creative

    October 25, 2019

    Can you be creative when you’re feeling stressed? For a worrying proportion of marketers, that’s a question they have to confront on a daily basis. In the latest Marketer Happiness Report from MarketingProfs, a third say that work pressure means that they are rarely or never able to focus – and roughly the same number say that they frequently find it difficult...

  • Sales and Marketing Alignment: The clues in the content habits

    Sales and Marketing Alignment: The clues in the content habits

    October 9, 2019

    Aligning sales and marketing around shared priorities is high on the agenda of any business. But how naturally do the priorities of the two teams align? Do sales professionals and marketers have the same interests and focus? Or do fundamentally different things make them tick? A lot of thought and analysis goes into the differences and similarities between sales...

  • Best of LinkedIn Pages 2019: Nominations Are Now Open!

    Best of LinkedIn Pages 2019: Nominations Are Now Open!

    October 8, 2019

    The drum rolls. A hush falls over the crowd. The curtains quietly creak as they draw open. Where will the spotlight land? That’s up to all of you! We are very excited to announce that nominations are now open for Best of LinkedIn Pages 2019. Not only because this is annually one of the most popular and buzzworthy events on our blog, but also because it gives us...

  • What does the future of marketing teams look like? Find out on Live with Marketers

    What does the future of marketing teams look like? Find out...

    September 6, 2019

    Marketing is changing – and we all know that marketing teams will have to evolve. We’ll need new skills, new structures and new ways...

  • Winning with weakness

    Winning with weakness

    September 2, 2019

    Why would a low-budget airline happily publicise the fact that it refuses to let passengers reserve seats, gives them little legroom...

  • The secret of a compelling brand story

    Mad Max, Babe, The Witches of Eastwick… and the secret of a...

    August 19, 2019

    What do a cute talking piglet and a psychotic, near-silent road warrior have in common? Or a coven of bored witches and a father...