B2B Marketing Articles

  • The B2B Marketer’s Guide To The “Share of Voice Rule”

    The B2B Marketer’s Guide To The “Share of Voice Rule”

    January 17, 2020

    For more than 50 years, marketers have been able to rely on a rule to help determine how much money to invest in advertising to meet specific growth targets. The rule, called the “Share of Voice (SOV) Rule”, says the following: “Brands that set their share of voice (SOV) above their share of market (SOM) tend to grow (all other factors being equal), and those...

  • Is your thought leadership really building your brand?

    Is your thought leadership really building your brand?

    January 15, 2020

    Ask a group of B2B marketers what thought leadership is for, and you’ll get any number of answers. There will be lots of mentions of generating leads, of inbound marketing, of setting the agenda for your sector, of demonstrating leadership, of the value exchange with your customers or potential customers. Some of your companions might mention product marketing,...

  • LinkedIn Marketing Awards: Meet the Judges

    LinkedIn Marketing Awards: Meet the Judges

    January 6, 2020

    The 12 days of Christmas officially come to an end today. It’s almost two weeks since those carefully hung stockings mysteriously filled up with gifts – and another 12 months until you next get to see whether Santa ranks you as naughty or nice. However, there’s one Christmas list that B2B marketers still get to look forward to. In amid all the festive cheer, a...

  • Ready Your Business for 2020 Success and Sales

    Ready Your Business for 2020 Success and Sales

    December 18, 2019

    Conventional wisdom says there’s no point targeting B2B audiences outside of business hours, particularly during the Christmas and New...

  • Is your content LinkedIn-ready?

    Is your content LinkedIn-ready?

    December 18, 2019

    You’ve got a great content asset and you’re ready to use it to generate leads on LinkedIn or build your brand’s profile through...

  • Bust the B2B marketing myths with the new Sophisticated Marketer Quarterly

    Bust B2B marketing myths with the new Sophisticated...

    December 6, 2019

    How can you tell if you’ve fallen for a B2B marketing myth? The answer’s simple: read the latest issue of The Sophisticated Marketer...