Judging marketing awards isn’t meant to be easy – and as a judge, you don’t really want it to be. You want to have to consider a wide range of compelling campaigns that are all achieving great results but doing so in different ways. You want to see marketing that delivers against many different types of business needs. It’s a sign of the dynamism and health of...
B2B Marketing Articles
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- Topics:
- Content Marketing,
- B2B Marketing
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Ever felt kicked in the teeth by a marketing career? Stymied by constantly shifting politics at work? Sidelined by arbitrary budget cuts? Your very existence threatened by the next disruptive technology? Wondering why you keep going and considering whether now might be the time to pack it all in? Then I have a post that you really should read. It’s written by...
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What’s on your mind these days? If you’re anything like the majority of your marketing peers, ROI ranks near the top. With the end of 2018 approaching, and next year’s annual budgets coming into consideration, it’s as important as ever to demonstrate the value of our programs and build toward bigger things in 2019. But as the digital environment grows more...
- Topics:
- Content Marketing,
- B2B Marketing
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For almost two decades, Tarek Daouk has been at the centre of innovation in media, content, and digital media in the Middle East and...
- Topics:
- Agency,
- Content Marketing,
- B2B Marketing
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Great news! We’ve extended the entry deadline for the LinkedIn Marketing Awards this year, which means you’ve still got time to get...
- Topics:
- Content Marketing,
- B2B Marketing
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They’re designed to celebrate the best of B2B advertising on LinkedIn, across EMEA, for businesses large or small. They couldn’t be...
- Topics:
- Content Marketing,
- B2B Marketing