B2B Marketing Articles

  • Two women collaborating in a meeting room at a laptop

    Get Down to Business with These LinkedIn Marketing Resources

    July 16, 2021

    If there's one word that best summarizes the evolution of digital marketing from its early days to the current era, I think it would be: intent. When the internet was a shiny new object some 25 years ago, people were fascinated by the ability to reach spectacularly large quantities of folks – all around the world – with a message. In many cases, they didn't care...

  • Do marketing strategies need new thinking for a post-pandemic world?

    Do marketing strategies need new thinking for a post-pandemic world?

    July 5, 2021

    When the world changes, how radically should the way we think about marketing and media strategy change in response to it? The balance between tried and tested principles and intriguing new ideas has always been a delicate one for marketers to get right. A quick glance at the writing of Marketing professors like Mark Ritson or Byron Sharp proves that. As a...

  • Tim Harford on the real relationship between technology, disruption and innovation

    Tim Harford on the real relationship between technology, disruption and innovation

    July 1, 2021

    Ridley Scott’s 1982 film Blade Runner presents a startling vision of an imagined 2019. Artificial Intelligence and genetics have reached a point where synthetic humans known as replicants are indistinguishable from the real thing. They walk, talk, think and feel as we do… so much so that the film’s protagonist, played by Harrison Ford falls in love with a...

  • Ready for Business 2021 Magazine out now

    Ready for Business 2021 Magazine out now

    June 25, 2021

    Marketing isn’t just about targeting particular demographics, industries or buyer personas. It’s also about reaching people in the...

  • Woman at desk working on laptop

    How Johnson & Johnson Drives Massive Engagement on LinkedIn...

    June 15, 2021

    A global priority right now for each country is making sure the COVID-19 vaccination program is rolled out as quickly as possible. One...

  • Woman holding dog in lap, looking at smartphone.

    For Building Brand Trust, Here’s Where Today’s Marketers...

    May 31, 2021

    Trust is in peril. This is something that most marketers are keenly aware of. According to the Edelman Trust Barometer 2021, trust in...