B2B Marketing Articles

  • What do great video ads look like?

    What do great video ads look like?

    March 1, 2021

    While my colleagues left the office for team drinks in the pub in 2019, I sat alone in our London office so I could watch ads instead. At home, I ignored my partner’s suggestions to binge Netflix on weekends and I watched ads instead. In fact, I spent 10 months of my life analysing over 38,000 video ads that ran on LinkedIn –and watching those that performed...

  • Inspirational stories of growth marketing on LinkedIn

    Inspirational stories of growth marketing on LinkedIn

    February 25, 2021

    Pandemic or no pandemic, successful campaigns always start with great ideas born of relevant audience insight. They achieve their impact through creative thinking that’s driven by a clear vision of what they need to achieve. They target the most relevant stages of the funnel for their objectives – and they do so by aligning with the motivations, priorities and...

  • Five marketing strategies for engaging with anonymous buyers

    Five marketing strategies for engaging with anonymous buyers

    February 24, 2021

    We live in an age of personalised, anonymous marketing. On the one hand, consumers expect to receive highly tailored, timely messaging and recommendations - the kind of thing we all get when we log on to Amazon, Netflix, or Spotify. But, on the other, if a salesperson from any of our favourite brands actually picked up the phone – or worse still, physically...

  • Return to Growth 2021 Magazine Out Now

    Return to Growth 2021 Magazine Out Now

    February 12, 2021

    Few could have predicted how profoundly the business landscape would be disrupted by the COVID-19 pandemic. Equally though, few could...

  • Getting to know the investors of tomorrow

    Getting to know the investors of tomorrow

    February 10, 2021

    Many financial advisers (FAs) and financial services firms have built thriving businesses off the back of the baby boomer generation,...

  • Innovation illuminates the buyer journey for VMware

    Innovation illuminates the buyer journey for VMware

    February 9, 2021

    Marketing innovation marches hand-in-hand with audience understanding. It’s an opportunity to get closer to your audience and get a...