While my colleagues left the office for team drinks in the pub in 2019, I sat alone in our London office so I could watch ads instead. At home, I ignored my partner’s suggestions to binge Netflix on weekends and I watched ads instead. In fact, I spent 10 months of my life analysing over 38,000 video ads that ran on LinkedIn –and watching those that performed...
B2B Marketing Articles
-
- Topics:
- Technology,
- Content Marketing,
- B2B Marketing
-
Pandemic or no pandemic, successful campaigns always start with great ideas born of relevant audience insight. They achieve their impact through creative thinking that’s driven by a clear vision of what they need to achieve. They target the most relevant stages of the funnel for their objectives – and they do so by aligning with the motivations, priorities and...
- Topics:
- Technology,
- Content Marketing,
- B2B Marketing
-
We live in an age of personalised, anonymous marketing. On the one hand, consumers expect to receive highly tailored, timely messaging and recommendations - the kind of thing we all get when we log on to Amazon, Netflix, or Spotify. But, on the other, if a salesperson from any of our favourite brands actually picked up the phone – or worse still, physically...
- Topics:
- Technology,
- B2B Marketing
-
Few could have predicted how profoundly the business landscape would be disrupted by the COVID-19 pandemic. Equally though, few could...
-
Many financial advisers (FAs) and financial services firms have built thriving businesses off the back of the baby boomer generation,...
-
Marketing innovation marches hand-in-hand with audience understanding. It’s an opportunity to get closer to your audience and get a...