It tops almost every B2B marketer’s agenda: how can we meet our lead generation targets? We’re judged on the number and cost of Marketing Qualified Leads (MQLs) that we deliver – and if that flow doesn’t keep up, we come under pressure. Leads matter. However, not all leads matter in the same way. As marketers, we don’t just want impressive lead generation...
B2B Marketing Articles
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LinkedIn Content Intelligence is our quarterly analysis of LinkedIn data on content engagement, which reveals the issues setting the agenda and shaping the thinking of key audiences. Earlier this year, we focused our analysis on Chief Marketing Officers (CMOs), tracking the posts that this highly influential group engages with, and the subjects dominating their...
- Topics:
- Content Marketing,
- B2B Marketing
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If you’re looking for eye-opening stats about content and messaging on the LinkedIn platform, this one's for you. Backing up for a second, why do marketers love stats so much? Maybe because we’re busy and it’s a quick, snackable nugget of info we can put in our back pocket and share in a meeting later to make it look like we’re up on our trends. Oh, you didn’t...
- Topics:
- B2B Marketing
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How many times in your life—or maybe even this week—have you uttered, “There aren’t enough hours in the day”? For marketers and small...
- Topics:
- B2B Marketing
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You’re passionate about your target audience. You’re devoted to understanding them as deeply as possible, looking after them, solving...
- Topics:
- Netflix Series,
- Content Marketing,
- B2B Marketing
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Fed up of mollycoddled MBA students looking down on marketing as the easy option? Struggling with the content saboteurs side-lining...
- Topics:
- Content Marketing,
- B2B Marketing