B2B Marketing Articles

  • Get growing with the new Sophisticated Marketer Quarterly

    Get growing with the new Sophisticated Marketer Quarterly

    August 2, 2019

    Growth! It’s any marketer’s top priority: expected by your business, depended on by your fellow employees and crucial for your career prospects. But what does sustainable growth look like for B2B businesses today? Which priorities should you be setting? Which trends should you focus on? Which tactics can you turn to? And how do you balance your time and your...

  • What’s in your bag, Keith Richey?

    What’s in your bag, Keith Richey?

    July 12, 2019

    Keith Richey is a passionate B2B storyteller, who grew up in a library and today tells the story of how LinkedIn’s marketing and sales solutions transform businesses – and lives. His role as Senior Director of Global Marketing at LinkedIn involves leading and inspiring teams across North America, EMEA and Asia Pacific, setting strategy, delivering results, and...

  • Watch Me and get the results you need faster on LinkedIn

    Watch Me and get the results you need faster on LinkedIn

    July 10, 2019

    Got a spare five minutes or so free today? Maybe when grabbing a coffee at your desk or in between meetings? Then you’ve got all the viewing time you need to help you reach your marketing objectives faster on LinkedIn. We’ve created Watch Me, the ultimate video guide series for marketers that explores how to advertise, drive leads and build brand awareness on...

  • It’s not technology that inspires – it’s the way humans respond to it

    It’s not technology that inspires – it’s the way humans...

    July 8, 2019

    My Netflix account categorises the film AlphaGo as ‘Inspiring’. For about two-thirds of the movie though, I wasn’t sure. Artificial...

  • How a content craftsman with a passion for detail created the Disney we know today

    Content Heroes: Howard Ashman

    July 1, 2019

    It’s hard to believe today, but in 1987 very few people believed that Disney would ever produce another blockbuster animated movie....

  • The stories of six lead generation campaigns that drove real business results

    The stories of six lead generation campaigns that drove...

    June 18, 2019

    It tops almost every B2B marketer’s agenda: how can we meet our lead generation targets? We’re judged on the number and cost of...