Customer reviews are everywhere, with e-commerce sites and social media enabling buyers to share their honest (and sometimes anonymous) feedback. But while it might seem like a recent phenomenon, word-of-mouth marketing has been around for centuries, with recommendations key to driving business growth years before the internet was invented. And the bigger the...
B2B Marketing Articles
-
- Topics:
- Technology,
- B2B Marketing
-
Knowledge advances through experimentation – and for virtual events, there’s never been an experiment quite like the last year. At LinkedIn, we’ve had a front-row seat in this virtual events laboratory. We’ve seen brands making innovative and ambitious use of LinkedIn Live and LinkedIn Events to reach wider audiences with new, designed-for-digital experiences,...
- Topics:
- Virtual Events,
- Content Marketing,
- B2B Marketing
-
Events aren’t what they used to be – they’re a whole lot more. The rise of virtual has greatly expanded the role that events can play in marketing strategies – and in the process it’s expanded the skills involved in planning and executing them. A successful virtual events marketer doesn’t just organise events. They produce and direct video content, grasp the...
- Topics:
- Virtual Events,
- Content Marketing,
- B2B Marketing
-
Baby boomers may still hold the most wealth in society, but financial services brands are increasingly turning their attention to...
-
Trust: it’s something that most brands aspire to, that influences buying decisions across sectors, that consumers increasingly demand...
-
This has been the year of the virtual event. They haven’t just stepped into the breach as a substitute when in-person events became...
- Topics:
- Virtual Events,
- Content Marketing,
- B2B Marketing