B2B Marketing Articles

  • Strive for sales and marketing alignment

    Strive for sales and marketing alignment

    September 15, 2020

    The stress test. An age-old tool which can help you understand how robust your processes are during times of high pressure. Generally speaking they can cover any scenario, but very few businesses will have tested for the six months of turmoil that 2020 has brought along. Nevertheless, in 2018 the Harvard Business Review put B2B sales and marketing through a...

  • B2B marketing for a right-brain world

    B2B marketing for a right-brain world

    September 8, 2020

    Ads that give you clear facts, straight up; that focus on price and performance; that feature a lot of words on-screen; that present a single, logical view of things; that empower an audience to succeed and remind them how talented and smart they are. If this sounds like a pretty good description of most B2B advertising to you, then there are few observers that...

  • Infographic: How has 2020 affected your content strategy?

    Infographic: How has 2020 affected your content strategy?

    September 4, 2020

    Content marketing has always been about solving your customers’ problems, and it’s fair to say the first nine months of this year have thrown up a few. The success of your business is inextricably linked with that of your customers, which is why a solid content marketing strategy can be a sound investment in your company’s long-term growth. Check out our...

  • A four pillar framework  for sales and marketing alignment

    A four pillar framework for sales and marketing alignment

    August 27, 2020

    People have been trying to align sales and marketing for decades, with limited success. However, our new commissioned research...

  • Secrets of the most successful activation campaigns

    Secrets of the most successful activation campaigns

    August 20, 2020

    It’s fair to say B2B marketers spend a lot of their time thinking about action – and how best to get people to take it. It could be...

  • The five most important emotions in B2B marketing today

    The five most important emotions in B2B marketing today

    August 17, 2020

    We live and work in emotional times. It’s not just that we’re feeling unfamiliar emotions, or feeling them more intensely; those...