B2B Marketing Articles

  • Issue 3 of The Sophisticated Marketer Quarterly is out today

    Don’t miss The Sophisticated Marketer Quarterly Storytelling Special

    May 23, 2018

    We're excited to launch Issue 3 of The Sophisticated Marketer Quarterly. Our latest issue explores how storytelling came to be such an important theme in modern marketing. We explore what storytelling is – and what it isn’t, reveal the neuroscience that explains why stories are so influential, and set out the structures and strategies that can help any marketer...

  • advertising week europe

    Everything you wanted to know about creating great B2B video (but were afraid to ask)

    May 23, 2018

    Unless you plan your B2B marketing campaigns from a cave, you’ve no doubt noticed that something pretty big is happening where video is concerned. It’s not that B2B marketers have never used video before. Some of the most memorable moving pictures you’ve ever seen were created by B2B brands (think Volvo Trucks and Jean-Claude Van Damme). What’s changed is the...

  • We surveyed over 3,200 LinkedIn members to discover what persuades them to watch video in their feed

    Want to drive views for B2B video? Here’s what makes people watch

    May 17, 2018

    The pivot to video is here. Marketers are creating more of it; audiences are engaging with more of it. And as an inevitable result, there are more opinions than ever before about what drives success for video content. Some of these opinions are based on data, some of them are based on anecdotal evidence, and some of them aren’t based on any of these things. Boom...

  • 50 ideas, 18 guests, 1 unique book of marketing wisdom

    50 ideas, 18 guests, 1 unique book of marketing wisdom

    May 10, 2018

    Season Six of The Sophisticated Marketer’s Podcast was the most fun that any marketer could hope to have with a microphone. We couldn’...

  • The author of Unbranded wraps up Season Six of The Sophisticated Marketer’s Podcast in style

    Five Scott Stratten stories any marketer should hear

    April 27, 2018

    You’ve got to wrap things up in style. And for Season Six of The Sophisticated Marketer’s Podcast, that’s exactly what we’re doing....

  • Ideen für B2B-Videos

    Ideen für B2B-Videos

    April 25, 2018

    Ann Handley ist nicht nur eine Expertin für Content Marketing, sondern auch für Ideen. Dafür pflegt sie eine lange Liste mit Einfällen...