Ann Handley is the Wall Street Journal bestselling author of Everybody Writes, the Chief Content Officer at Marketing Profs and one of the pioneers of content marketing as a discipline today. She is also the exclusive advice columnist for Sophisticated Marketer Quarterly magazine, training her wit and wisdom on the marketing dilemmas that our readers face....
B2B Marketing Articles
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- Topics:
- Content Marketing,
- B2B Marketing
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The moment has finally arrived. We locked our expert judges away at our LinkedIn offices, and asked them to bring their superb range of client and agency experience to bear on deciding the winners of this year’s LinkedIn Marketing Awards. After some fascinating discussions, here are the results: the campaigns that emerged from some very high-quality shortlists...
- Topics:
- Content Marketing,
- B2B Marketing
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Anybody who’s studied or worked in marketing knows that the choice to buy something is influenced by many different factors – and many different kinds of marketing activity. Brand equity and product awareness combine with more immediate, motivating marketing messages. A buyer’s conscious consideration of options is intertwined with instinctive responses shaped...
- Topics:
- Content Marketing,
- B2B Marketing
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Content marketing varies hugely depending on where in the world you are. Across regions, markets and cultures, marketers encounter...
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Contrary to what some best practice blog posts might claim, there is no one-size-fits-all approach to creating compelling and...
- Topics:
- Video,
- Content Marketing,
- B2B Marketing
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B2B marketers need many superpowers: the ability to build brands and drive awareness, shape the industry agenda, generate demand and...
- Topics:
- Content Marketing,
- B2B Marketing