B2B Marketing Articles

  • Annotated marketing career advice (with the occasional pun)

    Asking for a Friend

    November 27, 2019

    Laid low with content creator withdrawal symptoms? Struggling to keep up with the supersonic schedule of blog posts you’ve committed to? Paranoid about putting your people in the spotlight? Fear not. There’s a space where content marketers can safely and anonymously unload their angst. It’s known as Asking for a Friend – and it’s the exclusive advice column that...

  • We’re giving you until December 5 to get your entry in

    Our early Christmas present to you: two more weeks to enter the LinkedIn Marketing Awards

    November 22, 2019

    “It’s amazing how much free time you have in Q4,” said no marketer, ever. The last few months of the year always seem to suck available hours and days out of your calendar. And we know this makes it a tricky time to finalise your entry to the LinkedIn Marketing Awards. We’ve heard plenty of stories from marketers struggling to fit completing their entry in...

  • LinkedIn Marketing Awards – Deadline Extended

    The difference a LinkedIn Marketing Award can make

    November 15, 2019

    A LinkedIn Marketing Award can be the start of something special: for marketers, for their businesses, and for the agencies behind award-winning campaigns. That’s certainly been the case for Octopus Group, who helped the satellite imaging company Earth-i take home a thoroughly deserved award for best small business B2B brand campaign at last year’s awards. The...

  • LinkedIn Marketing Awards – Deadline Extended

    LinkedIn Marketing Awards – Deadline Extended

    November 8, 2019

    Great news! We’ve been able to extend the entry deadline for this year’s LinkedIn Marketing Awards by two weeks – which means you’ve...

  • How to win with the LinkedIn Marketing Awards

    How to win with the LinkedIn Marketing Awards

    October 30, 2019

    Shouldn’t more people know about the great work that you did in the last year? Shouldn’t you get more credit for the campaigns that...

  • Content Heroes: Sir David Attenborough

    Content Heroes: Sir David Attenborough

    October 15, 2019

    He’s the UK’s most recognisable and revered national figure, second only to the Queen in his symbolic value for the country. For...