B2B Marketing Articles

  • What Would David Ogilvy Do? Part 4 – Don’t ignore the decodes

    What Would David Ogilvy Do? Part 4 – Don’t ignore the decodes

    February 11, 2019

    David Ogilvy is rightly revered as the owner of one of the most creative minds ever to have addressed itself to an advertising brief. He was one of the originators of the concept of ‘Big Ideas’ in advertising; someone who thought long and hard about unconscious aspects of the creative process and the importance of having fun; a writer with carefully honed,...

  • What Would David Ogilvy Do? Part 3 – An audience of one

    What Would David Ogilvy Do? Part 3 – An audience of one

    February 4, 2019

    It’s ironic that one of the most important ideas in digital marketing was set down in a book more than 50 years ago, and in a chapter devoted to the virtues of ads in newspapers and magazines. When David Ogilvy wrote Wanted – a Renaissance in Print Advertising, the seventh chapter of his classic Ogilvy on Advertising, there were no personalised media...

  • What Would David Ogilvy Do? Part 2 – Why big ideas matter

    What would David Ogilvy do? Part 2 – Why big ideas matter

    January 28, 2019

    The biggest idea that advertising legend David Ogilvy ever had was about the importance of big ideas. It’s influenced every corner of marketing since he first set it down in the 1963 classic Ogilvy on Advertising – and not just because he expressed it with such a poetic turn of phrase. Ogilvy’s warning that, “unless your advertising contains a big idea, it will...

  • What Would David Ogilvy Do?

    What Would David Ogilvy Do? Part 1 - The Best Ideas Come as...

    January 21, 2019

    Marketers are often guilty of passing up the wisdom of the past. It’s easy to assume that any idea that applied before the arrival of...

  • What’s Hot and what’s Not in B2B Marketing for 2019

    What’s Hot and what’s Not in B2B Marketing for 2019

    January 11, 2019

    Which ideas, technologies and tactics are flavour of the B2B marketing month as we head into 2019? Which are the platforms and formats...

  • Te desvelamos nuestros secretos mejor guardados de LinkedIn en una guía de consejos

    Te desvelamos nuestros secretos mejor guardados de LinkedIn...

    January 2, 2019

    ¿Quieres conocer los secretos que ayudan a los profesionales de marketing de primer nivel a conseguir los mejores resultados en...