B2B Marketing Articles

  • Personal Branding

    20 steps to a better LinkedIn profile in 2020

    February 20, 2020

    As marketers, we invest a lot of time and resource in building brands. We’re trained at it – and we’re good at it. But how often do we apply those skills to building our own personal brands? For many of us, it’s nothing like as often as we should. I know that there’s more that I could be doing to build my own profile on LinkedIn – and I know that I’m not alone....

  • Agencies: here’s how to set clients up for success on LinkedIn

    Agencies: here’s how to set clients up for success on LinkedIn

    February 14, 2020

    The best agencies don’t just choose where their clients’ campaigns run. As growth partners, they use expert knowledge of different platforms to give those campaigns every possible advantage. That involves deep audience understanding and smart strategy – and it also involves an intimate knowledge of how the platform works. We’ve created The Agency Onboarding...

  • What’s Marketing sending to Sales this Valentine’s?

    What’s Marketing sending to Sales this Valentine’s?

    February 13, 2020

    The mystery deepens. A few days ago, it was a secret Valentine’s letter from Sales to Marketing that appeared in B2B marketing departments everywhere. Then, this morning – a reply! Our Head of Sales came by with a box of heart-shaped cookies that had appeared in the communal area next to his team’s desks. Once again, there was a Valentine’s note attached. This...

  • We’ve intercepted a Valentine’s letter revealing Sales’ true feelings about Marketing

    Sales’ secret Valentine’s message to Marketing

    February 11, 2020

    It appeared mysteriously in the kitchen area next to the Marketing department, attached to a box of chocolate truffles. The envelope...

  • Asking for a Friend

    Asking for a Friend

    February 10, 2020

    Got that nagging feeling that your emails are being ignored? Struggling to get clients, consumers or customers to respond? Bogged down...

  • It’s not just content that benefits from editorial expertise

    It’s not just content that benefits from editorial expertise

    February 4, 2020

    What do content marketers and content marketing agencies do? The answer seems obvious: they create and distribute content. However, if...