B2B Marketing Articles

  • Why selecting our Awards shortlists is no easy task

    Why selecting our Awards shortlists is no easy task

    October 16, 2018

    Judging marketing awards isn’t meant to be easy – and as a judge, you don’t really want it to be. You want to have to consider a wide range of compelling campaigns that are all achieving great results but doing so in different ways. You want to see marketing that delivers against many different types of business needs. It’s a sign of the dynamism and health of...

  • The Saigon Kick secret to living a face-melting creative life, despite the setbacks

    The Saigon Kick secret to living a face-melting creative life, despite the setbacks

    October 16, 2018

    Ever felt kicked in the teeth by a marketing career? Stymied by constantly shifting politics at work? Sidelined by arbitrary budget cuts? Your very existence threatened by the next disruptive technology? Wondering why you keep going and considering whether now might be the time to pack it all in? Then I have a post that you really should read. It’s written by...

  • Measuring peak performance

    Read This Guide to Solve for Marketing ROI & Measure Your Peak Performance

    October 1, 2018

    What’s on your mind these days? If you’re anything like the majority of your marketing peers, ROI ranks near the top.  With the end of 2018 approaching, and next year’s annual budgets coming into consideration, it’s as important as ever to demonstrate the value of our programs and build toward bigger things in 2019.  But as the digital environment grows more...

  • 26 Questions with Dentsu Aegis MENA’s CEO Tarek Daouk

    26 Questions with Dentsu Aegis MENA’s CEO Tarek Daouk

    September 20, 2018

    For almost two decades, Tarek Daouk has been at the centre of innovation in media, content, and digital media in the Middle East and...

  • LinkedIn Marketing Awards – Deadline Extended

    LinkedIn Marketing Awards – Deadline Extended

    September 19, 2018

    Great news! We’ve extended the entry deadline for the LinkedIn Marketing Awards this year, which means you’ve still got time to get...

  • Time is running out to enter the LinkedIn Marketing Awards!

    Time is running out to enter the LinkedIn Marketing Awards!

    September 17, 2018

    They’re designed to celebrate the best of B2B advertising on LinkedIn, across EMEA, for businesses large or small. They couldn’t be...