B2B Marketing Articles

  • The stories of six lead generation campaigns that drove real business results

    The stories of six lead generation campaigns that drove real business results

    June 18, 2019

    It tops almost every B2B marketer’s agenda: how can we meet our lead generation targets? We’re judged on the number and cost of Marketing Qualified Leads (MQLs) that we deliver – and if that flow doesn’t keep up, we come under pressure. Leads matter. However, not all leads matter in the same way. As marketers, we don’t just want impressive lead generation...

  • Our infographic reveals what CMOs are thinking – and where marketing strategy is headed next

    Your at-a-glance guide to the CMO agenda

    June 10, 2019

    LinkedIn Content Intelligence is our quarterly analysis of LinkedIn data on content engagement, which reveals the issues setting the agenda and shaping the thinking of key audiences. Earlier this year, we focused our analysis on Chief Marketing Officers (CMOs), tracking the posts that this highly influential group engages with, and the subjects dominating their...

  • 10 Surprising Stats You Didn't Know About Content on LinkedIn

    10 Surprising Stats You Didn't Know About Content on LinkedIn

    May 28, 2019

    If you’re looking for eye-opening stats about content and messaging on the LinkedIn platform, this one's for you. Backing up for a second, why do marketers love stats so much? Maybe because we’re busy and it’s a quick, snackable nugget of info we can put in our back pocket and share in a meeting later to make it look like we’re up on our trends. Oh, you didn’t...

  • Here’s Your Action Plan for Small Business Growth on LinkedIn

    Here’s Your Action Plan for Small Business Growth on...

    May 23, 2019

    How many times in your life—or maybe even this week—have you uttered, “There aren’t enough hours in the day”? For marketers and small...

  • Exactly when does personalised marketing get creepy?

    Exactly when does personalised marketing get creepy?

    May 21, 2019

    You’re passionate about your target audience. You’re devoted to understanding them as deeply as possible, looking after them, solving...

  • Asking for a Friend

    Asking for a Friend

    May 20, 2019

    Fed up of mollycoddled MBA students looking down on marketing as the easy option? Struggling with the content saboteurs side-lining...