B2B Marketing Articles

  • We asked IBM’s CMO for the UK and Ireland, Lisa Gilbert about how she’s approaching the coming year

    Setting up a marketing team for success in 2018 – insights from IBM

    January 17, 2018

    Lisa Gilbert’s priority list for 2018 will feel familiar to many marketers. As Chief Marketing Officer for IBM in the UK and Ireland she’s spent the last few months thinking about how to motivate a marketing team, how to balance building a brand with customer acquisition, how to work with sales and how to demonstrate value to the business bottom line. And she’s...

  • Jared Polin of Fro Knows Photo shares his expertise on The Sophisticated Marketer’s Podcast

    How to turn your expertise into influential video content in 2018

    January 15, 2018

    There’s never been more potential for leveraging video as a content marketing asset – and there’s nobody who knows more about using video to build a following than Jared Polin. Once upon a time, Jared had a job selling cameras in a store. He was what you might call a photo geek: full of pent-up technical knowledge about camera lenses, shutter speeds and features...

  • Get your free copy of the marketing magazine like no other

    New issue of Sophisticated Marketer Quarterly out now

    January 11, 2018

    Issue 2 of the Sophisticated Marketer is out now. It’s packed with insight and ideas from pioneering marketing thinkers and content inspiration from rock stars, artists, cartoonists and more. It’s the magazine that goes where no marketing magazine has gone before. We’ve packed even more into this issue – and we’re making our print edition available to every B2B...

  • LinkedIn Video

    How to make a quick and easy professional video for...

    January 11, 2018

    I get this question every day, so I thought I would share a quick and easy setup for shooting good quality video and audio to help...

  • Why content marketing strategy matters – and what it takes to build one

    The crucial difference between content marketing tactics...

    January 8, 2018

    When you’re a B2B marketer who’s spent years generating demand and filling your leads pipeline through content marketing, it’s surreal...

  • LinkedIn Masterclasses

    The LinkedIn Masterclass Series: New for 2018

    January 4, 2018

    Registration for our Masterclasses is currently closed due to high interest, but sign up for our upcoming webinar: How to Get Started...