B2B Marketing Articles

  • B2B Video

    Welcome to the era of B2B video

    April 16, 2018

    Marketing industry awards tend to focus on one type of video advertising – the TV ads created by B2C brands with deep pockets and a drive to be famous. B2B marketers though, are forging their own path. Their use of video is more innovative, and in many ways more creative than the Super Bowl ads and other high-profile spots getting all the media attention....

  • LinkedIn's Secret Sauce

    We’ve spiced up our Secret Sauce – get the full recipe in next week’s webcast

    April 11, 2018

    We first launched our Secret Sauce guide to LinkedIn marketing just over a year ago – and B2B marketers in the know have been using it to pep up their campaigns ever since. The Secret Sauce is the ultimate insider’s guide to leveraging maximum value from LinkedIn. It lifts the lid on how LinkedIn uses LinkedIn for marketing, the techniques we use for driving ROI...

  • LinkedIn Masterclasses

    The LinkedIn Masterclass Series: Spring Term

    April 5, 2018

    The LinkedIn Masterclass Spring Term has just kicked off and we’re excited to greet many more B2B marketers in our London office. Join our LinkedIn experts as they share savvy tips on how to get more from your LinkedIn campaigns. If you haven’t had the opportunity to join our past Masterclasses or feel like you’re ready to take the next step in your learning,...

  • La liste ultime des idées de vidéos BtoB

    La liste ultime des idées de vidéos BtoB

    April 1, 2018

    Ann Handley, experte en marketing de contenu, explique que l’un des aspects principaux de son processus créatif consiste à se...

  • Vous n’utilisez peut-être pas les bons chiffres

    Arrêtez de tenir le contenu pour responsable de vos...

    March 29, 2018

    Les données suggérant que de nombreuses marques ne comprennent pas le marketing de contenu prouvent qu’il faut prendre la discipline...

  • Votre plan tactique pour le content marketing sur LinkedIn

    Nouveauté 2018 : Votre plan tactique pour le content...

    March 29, 2018

    Pablo Picasso disait “Nos objectifs ne peuvent être atteints que par le biais d’un plan, dans lequel nous devons croire fermement et...