Cannes Lions 2016 Articles

  • 5 great B2B campaigns that won Cannes Lions last week

    July 1, 2016

    And they say B2B brands can’t do storytelling! These five campaigns have just walked away with the most coveted awards in advertising thanks to work that captures their audiences’ imaginations, plays with their emotions – and leaves them desperate to know what happens next. They prove that B2B brands can’t just do storytelling – they are leading the way in...

  • Gen Z is here – and marketers need to start looking beyond their media habits

    June 30, 2016

    If you’ve ever had a discussion with me about marketing demographics you’ll know that I can get a bit tetchy when it comes to how our industry defines them. We seem to be obsessed with labelling the next generation as quickly as possible, and when stuck for something to pin on them we quickly resort to media habits or the devices they own – as if the only thing...

  • Live from Cannes Lions: Scott Donaton on the future of content marketing

    June 27, 2016

    What’s the future of content marketing? How can our industry best deal with ad blocking? Who’s getting Virtual Reality right? And is the Cannes Lions International Festival of Creativity better or worse than it was two decades ago? There are few people on earth better qualified to answer these questions that Scott Donaton. The Chief Content Officer at Digitas...

  • Could Advertising be the new Rock n Roll?

    June 24, 2016

    I spent over a decade working at Sony Music before moving over to the world of content marketing with Marketo and now LinkedIn. So...

  • Live from Cannes Lions:Billie Whitehouse on the real...

    June 24, 2016

    She’s been named as one of the 30 most influential women in tech under the age of 30, she’s landed a Silver Lion for helping Durex...

  • Virtual Reality, Empathy and the New Age of Storytelling

    June 23, 2016

    Storytelling is a concept explored in detail during the sessions at the Cannes Lions International Festival of Creativity. On stage at...