And they say B2B brands can’t do storytelling! These five campaigns have just walked away with the most coveted awards in advertising thanks to work that captures their audiences’ imaginations, plays with their emotions – and leaves them desperate to know what happens next. They prove that B2B brands can’t just do storytelling – they are leading the way in...
Cannes Lions 2016 Articles
-
-
If you’ve ever had a discussion with me about marketing demographics you’ll know that I can get a bit tetchy when it comes to how our industry defines them. We seem to be obsessed with labelling the next generation as quickly as possible, and when stuck for something to pin on them we quickly resort to media habits or the devices they own – as if the only thing...
-
What’s the future of content marketing? How can our industry best deal with ad blocking? Who’s getting Virtual Reality right? And is the Cannes Lions International Festival of Creativity better or worse than it was two decades ago? There are few people on earth better qualified to answer these questions that Scott Donaton. The Chief Content Officer at Digitas...
-
I spent over a decade working at Sony Music before moving over to the world of content marketing with Marketo and now LinkedIn. So...
-
She’s been named as one of the 30 most influential women in tech under the age of 30, she’s landed a Silver Lion for helping Durex...
-
Storytelling is a concept explored in detail during the sessions at the Cannes Lions International Festival of Creativity. On stage at...