Cannes Lions 2016 Articles

  • We can’t just rely on Cannes to build advertising’s talent brand

    June 23, 2016

    As I write this post, advertisers and their agencies are gathered in the south of France for one of the great examples of industry-wide branding. The Cannes Lions International Festival of Creativity is an opportunity to set the agenda for the year ahead and hand out the most coveted creative awards around – and it’s also the embodiment of how our industry wants...

  • Live from Cannes Lions: Daniel Bonner on what the data really says about creative excellence

    June 22, 2016

    It’s the Cannes Lions presentation that’s set social media alight: the unique, definitive, data-driven view of what it takes to produce great creative work. Applying data science techniques to more than 400,000 Cannes Lions submissions from more than 40,000 agencies over 15 years, Razorfish and Contagious revealed the patterns of teams, cultures and...

  • Takeaways from Cannes Lions on the Power of Millennials, Curiosity, Purpose, and Transparency

    June 22, 2016

    That’s the thing about the Cannes Lions International Festival of Creativity: It sits at the nexus of the business world and creativity, and it brings together people from the marketing world and the entertainment world on stages all across town. And there’s more in common between these worlds than you might think, and marketers can draw as much inspiration and...

  • Live from Cannes Lions: David Shing on the Creative Process...

    June 22, 2016

    Don’t call him an evangelist, that’s not his style, he’s a digital prophet. Within his job he finds himself traveling the globe in...

  • Cracking the Creativity Code

    Cracking the Creativity Code

    June 21, 2016

    When a Cannes Lions International Festival of Creativity session is titled “Cracking the Code of Creativity,” you’re skeptical at best...

  • Four key take-aways from Day 1 of the Cannes Lions

    Four key take-aways from Day 1 of the Cannes Lions

    June 21, 2016

    Well it didn’t take long for the big ideas of Cannes 2016 to put their proverbial hands up. As day one drew to a close, four themes...