Content Intelligence Quarterly Articles

  • How 2019 re-shaped the CMO agenda

    How 2019 re-shaped the CMO agenda

    December 17, 2019

    The marketing agenda constantly moves forward – and there’s no better indicator of the direction it’s moving in than the content consuming the attention of Chief Marketing Officers (CMOs). At the start of 2019, we launched LinkedIn Content Intelligence, our quarterly analysis of content trends on our platform, by looking in detail at the content captivating CMOs...

  • Sales and Marketing Alignment: The clues in the content habits

    Sales and Marketing Alignment: The clues in the content habits

    October 9, 2019

    Aligning sales and marketing around shared priorities is high on the agenda of any business. But how naturally do the priorities of the two teams align? Do sales professionals and marketers have the same interests and focus? Or do fundamentally different things make them tick? A lot of thought and analysis goes into the differences and similarities between sales...

  • It’s a priority issue for brands and marketers –but analysis of engagement on LinkedIn shows the complexities and challenges that still remain

    The content setting the agenda on diversity

    June 24, 2019

    Diversity matters: for both businesses and the brands they depend on. Research such as McKinsey’s annual analysis of diversity and financial performance, increasingly links a diverse company leadership to commercial success and profitability. We know that diversity is critical for building compelling employer brands and accessing business-critical skills. It’s...

  • LinkedIn Content Intelligence – The content captivating CMOs

    LinkedIn Content Intelligence – The content captivating CMOs

    March 29, 2019

    LinkedIn data provides a unique window on the content that engages some of the most important audiences in B2B marketing. Through it,...