Content Marketing Articles

  • Content marketing in times of uncertainty

    Content marketing in times of uncertainty

    June 15, 2020

    As the world starts to come to terms with the profound impact of COVID-19, businesses are now either resetting or focusing on business continuity. That’s why our expert content marketers Grace MacDonald and Jane Fleming have created Content Marketing in Times of Uncertainty, a new guide designed to help you plan a long-term route to growth that can navigate the...

  • A special at home edition of The Sophisticated Marketer

    A special at home edition of The Sophisticated Marketer

    May 28, 2020

    Never in living memory have marketing and sales had to adapt to such massive change in such a short space of time. Many of us have successfully pivoted to remote working over the last few months. Now comes the task of turning that pivot into a sustainable way forward: one that works for each of us, works for our customers and our audiences, and delivers the...

  • Financial Services shows the opportunity to change the role of brands

    Financial Services shows the opportunity to change the role of brands

    May 13, 2020

    There are plenty of marketing cynics who will tell you that brands don’t have as big a role in people’s lives as marketers would like to believe. However, there are times – often very difficult times – when that changes. Sometimes a situation illuminates in just how many ways the brands in our lives intersect with what matters to us. For Financial Services...

  • What great movie characters teach marketers about distinctiveness

    What great movie characters teach marketers about...

    April 29, 2020

    Here’s some food-for-thought for marketers sheltering at home with their favourite films: have you ever noticed how the most memorable...

  • What is Conversational Marketing?

    What is Conversational Marketing? And why does it matter?

    March 17, 2020

    Imagine if, instead of guessing what your audience members are most interested in, your marketing campaign could simply ask each one...

  • The skills you need to create magical marketing impact in 2020

    Do you have what it takes to be a Unicorn Marketer?

    February 27, 2020

    In investor speak, a Unicorn is a privately owned business that grows to be worth over a billion dollars. The reason it’s called a...