Content Marketing Articles

  • woman holding a disposable coffee cup, looking at laptop

    Most B2B Brands Aren’t Playing the Long Game. They Should Be. [Pocket Guide]

    July 30, 2021

    A recent headline offers a message today’s marketers are wise to take to heart: 95% of B2B buyers are not in the market for your products. This takeaway comes from a recent study carried out by Ehrenberg-Bass for the LinkedIn B2B Institute. The math isn’t all that complicated: Companies change providers of B2B services every five years or so; therefore, only 20%...

  • At the World’s Watercooler: time to talk opportunities

    At the World’s Watercooler: time to talk opportunities

    July 27, 2021

    Last month’s edition of The Watercooler showed audiences responding to content that explored a new workplace ethos for a post-pandemic world. This month, the focus is on a different aspect of the future: the start-up and investment opportunities created by the disruption of last 18 months. From the rapid growth of digital banking in Latin America to innovative...

  • Two women collaborating in a meeting room at a laptop

    Get Down to Business with These LinkedIn Marketing Resources

    July 16, 2021

    If there's one word that best summarizes the evolution of digital marketing from its early days to the current era, I think it would be: intent. When the internet was a shiny new object some 25 years ago, people were fascinated by the ability to reach spectacularly large quantities of folks – all around the world – with a message. In many cases, they didn't care...

  • Do marketing strategies need new thinking for a post-pandemic world?

    Do marketing strategies need new thinking for a...

    July 5, 2021

    When the world changes, how radically should the way we think about marketing and media strategy change in response to it? The balance...

  • Tim Harford on the real relationship between technology, disruption and innovation

    Tim Harford on the real relationship between technology,...

    July 1, 2021

    Ridley Scott’s 1982 film Blade Runner presents a startling vision of an imagined 2019. Artificial Intelligence and genetics have...

  • At the World’s Watercooler: is kindness professional life’s new superpower?

    At the World’s Watercooler: is kindness professional life’s...

    June 29, 2021

    After the devastation, the disruption and the pivots, a profound and lasting change is coming. That’s the evidence of our latest...