The pivot to video is here. Marketers are creating more of it; audiences are engaging with more of it. And as an inevitable result, there are more opinions than ever before about what drives success for video content. Some of these opinions are based on data, some of them are based on anecdotal evidence, and some of them aren’t based on any of these things. Boom...
Content Marketing Articles
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- Topics:
- Video,
- Content Marketing,
- B2B Marketing
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“Marketers really need to consider that this is a very sacred word.” That’s how Brian Solis, the author of Engage! and X: The Experience When Business Meets Design, launched into our discussion of storytelling. Straight away, it told me that this wasn’t going to be your average discussion about marketers telling stories. It was going to be a lot more challenging...
- Topics:
- B2B Content Marketing ,
- Content Marketing
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It’s time to finalise those summer holiday plans. And that includes deciding which books are worth cramming into your suitcase, taking to the beach, or grabbing a few moments with, while your nearest and dearest incinerates chicken on a barbecue. You’ll probably come across several essential summer reading lists for marketers over the next couple of months. But...
- Topics:
- B2B Content Marketing ,
- Content Marketing
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Season Six of The Sophisticated Marketer’s Podcast was the most fun that any marketer could hope to have with a microphone. We couldn’...
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It’s hard to imagine a modern sales strategy that doesn’t include LinkedIn: for identifying the right prospects, reaching out to them...
- Topics:
- LinkedIn B2B Marketing,
- Content Marketing
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You’ll struggle to scroll through your LinkedIn newsfeed without finding at least one post or article discussing mentoring: the...
- Topics:
- B2B Content Marketing ,
- Content Marketing