Content Marketing Articles

  • Can marketing be business to business AND machine to machine?

    Can marketing be business to business AND machine to machine?

    February 19, 2019

    Imagine if forgetting Valentine’s Day didn’t have to mean that you forgot Valentine’s Day. Instead of waking up last Thursday morning in a panic, desperately trying to figure out how to create a charming homemade card by the time your other half got out of bed, you miraculously received a package with a gift that their favourite store had picked out specifically...

  • What Would David Ogilvy Do? Part 5 – What you say vs How you say it

    What Would David Ogilvy Do? Part 5 – What you say vs How you say it

    February 18, 2019

    Our thought for the week from David Ogilvy this week feels like a classic piece of bumper sticker or marketing meme wisdom – the kind of idea that feels so intuitively true that it’s impossible to disagree with it. Just over 55 years ago, Ogilvy wrote in his Confessions of an Advertising Man, that: “In advertising, what you say is more important than how you say...

  • What Would David Ogilvy Do? Part 4 – Don’t ignore the decodes

    What Would David Ogilvy Do? Part 4 – Don’t ignore the decodes

    February 11, 2019

    David Ogilvy is rightly revered as the owner of one of the most creative minds ever to have addressed itself to an advertising brief. He was one of the originators of the concept of ‘Big Ideas’ in advertising; someone who thought long and hard about unconscious aspects of the creative process and the importance of having fun; a writer with carefully honed,...

  • The B2B content marketer’s guide to SEO trends for 2019

    The B2B content marketer’s guide to SEO trends for 2019

    February 7, 2019

    Of all the disciplines in marketing, search engine optimisation (SEO) is the one that involves the most constant change – and this can...

  • 10 top sales authors on the books that inspired them

    10 top sales authors on the books that inspired them

    February 6, 2019

    Sales wisdom doesn’t usually have a best before date – and the most effective sellers know it. Their success depends on integrating...

  • What Would David Ogilvy Do? Part 3 – An audience of one

    What Would David Ogilvy Do? Part 3 – An audience of one

    February 4, 2019

    It’s ironic that one of the most important ideas in digital marketing was set down in a book more than 50 years ago, and in a chapter...