Many people confuse building a brand with building awareness. Making the right people aware of you is a big part of brand marketing, of course, but it’s not the only thing you have to achieve. There’s far more to it than that. The art of building a brand involves moving people through several different stages of consideration, having different conversations at...
Content Marketing Articles
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- Topics:
- B2B Content Marketing ,
- Content Marketing
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On the face of it, the 2018 Marketing Measurement and Attribution Survey from Demand Gen Report doesn’t make massively positive reading. B2B marketers might be forgiven a resigned shrug of the shoulders at the news that over half of their peers aren’t happy with the state of their marketing measurement and analysis. In fact, 40% of their peers say their ability...
- Topics:
- B2B Content Marketing ,
- Content Marketing
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I’m proud of the B2B marketer that I was when I first walked into LinkedIn’s offices five years ago. I had come a long way in a short space of time: from the frustrations of working in a music industry that was fighting digital technology and losing, to establishing myself as the type of digital marketer I really wanted to be. I was confident in the skills I had...
- Topics:
- B2B Content Marketing ,
- Content Marketing
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When marketers imagine a future filled with virtual digital assistants, we tend to assume that everyone will have one AI assistant of...
- Topics:
- B2B Content Marketing ,
- Content Marketing
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Votre action marketing BtoB sur LinkedIn a-t-elle porté ses fruits au cours de l’année écoulée ? Vos efforts ont-ils été couronnés de...
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Haben Sie im letzten Jahr erfolgreiche B2B-Kampagnen auf LinkedIn geschaltet? Haben Sie für Ihr Unternehmen und für Ihre Kunden etwas...