Content Marketing Articles

  • We surveyed over 3,200 LinkedIn members to discover what persuades them to watch video in their feed

    Want to drive views for B2B video? Here’s what makes people watch

    May 17, 2018

    The pivot to video is here. Marketers are creating more of it; audiences are engaging with more of it. And as an inevitable result, there are more opinions than ever before about what drives success for video content. Some of these opinions are based on data, some of them are based on anecdotal evidence, and some of them aren’t based on any of these things. Boom...

  • Bestselling author Brian Solis explains why storytelling isn’t just a tactic – it’s a whole new marketing philosophy

    Brian Solis on How Storytelling Can Save Marketing

    May 16, 2018

    “Marketers really need to consider that this is a very sacred word.” That’s how Brian Solis, the author of Engage! and X: The Experience When Business Meets Design, launched into our discussion of storytelling. Straight away, it told me that this wasn’t going to be your average discussion about marketers telling stories. It was going to be a lot more challenging...

  • Planning your summer reading? Here are 10 books to fire you up for the second half of the year

    The 10 most motivating books for marketers to read this summer

    May 14, 2018

    It’s time to finalise those summer holiday plans. And that includes deciding which books are worth cramming into your suitcase, taking to the beach, or grabbing a few moments with, while your nearest and dearest incinerates chicken on a barbecue. You’ll probably come across several essential summer reading lists for marketers over the next couple of months. But...

  • 50 ideas, 18 guests, 1 unique book of marketing wisdom

    50 ideas, 18 guests, 1 unique book of marketing wisdom

    May 10, 2018

    Season Six of The Sophisticated Marketer’s Podcast was the most fun that any marketer could hope to have with a microphone. We couldn’...

  • Read these eBooks if you want to sell better on LinkedIn

    Read these eBooks if you want to sell better on LinkedIn

    May 3, 2018

    It’s hard to imagine a modern sales strategy that doesn’t include LinkedIn: for identifying the right prospects, reaching out to them...

  • Mentors are fantastic sources of inspiration and career guidance

    Not sure about having a mentor? These alternatives might...

    May 2, 2018

    You’ll struggle to scroll through your LinkedIn newsfeed without finding at least one post or article discussing mentoring: the...