Content Marketing Articles

  • The stories of six lead generation campaigns that drove real business results

    The stories of six lead generation campaigns that drove real business results

    June 18, 2019

    It tops almost every B2B marketer’s agenda: how can we meet our lead generation targets? We’re judged on the number and cost of Marketing Qualified Leads (MQLs) that we deliver – and if that flow doesn’t keep up, we come under pressure. Leads matter. However, not all leads matter in the same way. As marketers, we don’t just want impressive lead generation...

  • Our infographic reveals what CMOs are thinking – and where marketing strategy is headed next

    Your at-a-glance guide to the CMO agenda

    June 10, 2019

    LinkedIn Content Intelligence is our quarterly analysis of LinkedIn data on content engagement, which reveals the issues setting the agenda and shaping the thinking of key audiences. Earlier this year, we focused our analysis on Chief Marketing Officers (CMOs), tracking the posts that this highly influential group engages with, and the subjects dominating their...

  • Congratulations to LinkedIn’s Director of Field and Product Marketing for a thoroughly deserved award

    LinkedIn’s Andrew Monu – Number 2 in Empower’s 50 Future Ethnic Minority Leaders

    June 7, 2019

    It was a fantastic experience to celebrate with my colleague Andrew Monu at the Empower Gala in London last night. Andrew had just been named in second place on Empower’s global ranking of 50 future ethnic minority leaders. It’s a huge achievement that’s thoroughly deserved. It recognises the immense contribution that Andrew makes, and the impact that role...

  • Exactly when does personalised marketing get creepy?

    Exactly when does personalised marketing get creepy?

    May 21, 2019

    You’re passionate about your target audience. You’re devoted to understanding them as deeply as possible, looking after them, solving...

  • Asking for a Friend

    Asking for a Friend

    May 20, 2019

    Fed up of mollycoddled MBA students looking down on marketing as the easy option? Struggling with the content saboteurs side-lining...

  • Are businesses sleepwalking into a new era of voice search?

    Are businesses sleepwalking into a new era of voice search?

    May 17, 2019

    Are professionals complacent about the impact that voice search will have on their businesses? Or do they know something that...