Content Marketing Articles

  • Strive for sales and marketing alignment

    Strive for sales and marketing alignment

    September 15, 2020

    The stress test. An age-old tool which can help you understand how robust your processes are during times of high pressure. Generally speaking they can cover any scenario, but very few businesses will have tested for the six months of turmoil that 2020 has brought along. Nevertheless, in 2018 the Harvard Business Review put B2B sales and marketing through a...

  • Infographic: How has 2020 affected your content strategy?

    Infographic: How has 2020 affected your content strategy?

    September 4, 2020

    Content marketing has always been about solving your customers’ problems, and it’s fair to say the first nine months of this year have thrown up a few. The success of your business is inextricably linked with that of your customers, which is why a solid content marketing strategy can be a sound investment in your company’s long-term growth. Check out our...

  • Thinking big matters in marketing – here’s why

    Thinking big matters in marketing – here’s why

    September 2, 2020

    “Why is McDonald’s more successful than Burger King?” the smooth-talking gangster asks the naïve investment banker. “Many reasons,” the investment banker replies. “One reason,” corrects the gangster. “There are more of them.” Sound familiar? It’s one of the more memorable scenes from the big budget crime TV series McMafia, which hit screens across the world a...

  • Resilience tips for Marketing Managers

    Resilience tips for Marketing Managers

    August 28, 2020

    As a marketing manager, your role involves meeting needs and expectations that come from several directions simultaneously. You manage...

  • A four pillar framework  for sales and marketing alignment

    A four pillar framework for sales and marketing alignment

    August 27, 2020

    People have been trying to align sales and marketing for decades, with limited success. However, our new commissioned research...

  • Secrets of the most successful activation campaigns

    Secrets of the most successful activation campaigns

    August 20, 2020

    It’s fair to say B2B marketers spend a lot of their time thinking about action – and how best to get people to take it. It could be...