Content Marketing Articles

  • Announcing the shortlist for the 2018 LinkedIn Marketing Awards

    The shortlist is here! Congratulations to our LinkedIn Marketing Awards finalists

    October 19, 2018

    The discussions have gone right down to the wire. The judging panel has been overwhelmed by the quality of the entries, the craft and commitment behind the campaigns, and the impact they’ve had on the future of businesses and the lives of those working for them. Now we’re thrilled to announce the finalists for the 2018 LinkedIn Marketing Awards. It’s a very...

  • How LinkedIn’s lead generation content went Supersonic

    How LinkedIn’s lead generation content went Supersonic

    October 17, 2018

    I’d like to tell you a story about two ‘Sliding Doors’ moments. You know the ones that I mean, right? Those moments that could so easily have never happened at all but which changed the course of your life when they did. The first of these moments happened in 1992, when an undiscovered creative genius from Leeds Polytechnic walked into a lift with a roadie and...

  • Why selecting our Awards shortlists is no easy task

    Why selecting our Awards shortlists is no easy task

    October 16, 2018

    Judging marketing awards isn’t meant to be easy – and as a judge, you don’t really want it to be. You want to have to consider a wide range of compelling campaigns that are all achieving great results but doing so in different ways. You want to see marketing that delivers against many different types of business needs. It’s a sign of the dynamism and health of...

  • The Saigon Kick secret to living a face-melting creative life, despite the setbacks

    The Saigon Kick secret to living a face-melting creative...

    October 16, 2018

    Ever felt kicked in the teeth by a marketing career? Stymied by constantly shifting politics at work? Sidelined by arbitrary budget...

  • Don’t let ‘best practice’ take over your brand

    Don’t let ‘best practice’ take over your brand

    October 10, 2018

    A couple of weeks ago, I was party to a conversation about ‘best practice’ for posting on LinkedIn. It wasn’t a bad-tempered...

  • How to transform your LinkedIn campaign effectiveness in just five minutes

    How to transform your LinkedIn campaign effectiveness in...

    October 8, 2018

    Don’t let anybody tell you that you can’t achieve anything meaningful in five minutes. In a busy B2B marketing life, that’s often all...