There are many different levers marketers can pull when they’re optimising a lead generation campaign. Have they got the right targeting approach? Are their bids competitive enough? Do they need to go broad and chase volume or narrow down their campaign and chase quality? However, when it comes to ratcheting up the effectiveness of lead generation marketing it’s...
Content Marketing Articles
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The 12 days of Christmas officially come to an end today. It’s almost two weeks since those carefully hung stockings mysteriously filled up with gifts – and another 12 months until you next get to see whether Santa ranks you as naughty or nice. However, there’s one Christmas list that B2B marketers still get to look forward to. In amid all the festive cheer, a...
- Topics:
- Content Marketing,
- B2B Marketing
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You’ve got a great content asset and you’re ready to use it to generate leads on LinkedIn or build your brand’s profile through thought leadership. That’s great news. However, before you dive into launching a Sponsored Content campaign to promote your asset, take a few moments to ask yourself one crucial question: Is your content as ready as it could be for the...
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How can you tell if you’ve fallen for a B2B marketing myth? The answer’s simple: read the latest issue of The Sophisticated Marketer...
- Topics:
- Content Marketing,
- B2B Marketing
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Laid low with content creator withdrawal symptoms? Struggling to keep up with the supersonic schedule of blog posts you’ve committed...
- Topics:
- Content Marketing,
- B2B Marketing
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“It’s amazing how much free time you have in Q4,” said no marketer, ever. The last few months of the year always seem to suck...
- Topics:
- Content Marketing,
- B2B Marketing