Content Marketing Articles

  • What do great video ads look like?

    What do great video ads look like?

    March 1, 2021

    While my colleagues left the office for team drinks in the pub in 2019, I sat alone in our London office so I could watch ads instead. At home, I ignored my partner’s suggestions to binge Netflix on weekends and I watched ads instead. In fact, I spent 10 months of my life analysing over 38,000 video ads that ran on LinkedIn –and watching those that performed...

  • At the World’s Watercooler: The Next Normal takes shape

    At the World’s Watercooler: The Next Normal takes shape

    February 26, 2021

    It goes without saying that the world is a very, very different place to a year ago. When we analysed the most influential content on LinkedIn at the start of 2020, there was no mention of the coronavirus or the lockdowns that would arrive in its wake. The world’s Watercooler buzzed with conversations about companies’ role in combatting climate change (Microsoft...

  • Inspirational stories of growth marketing on LinkedIn

    Inspirational stories of growth marketing on LinkedIn

    February 25, 2021

    Pandemic or no pandemic, successful campaigns always start with great ideas born of relevant audience insight. They achieve their impact through creative thinking that’s driven by a clear vision of what they need to achieve. They target the most relevant stages of the funnel for their objectives – and they do so by aligning with the motivations, priorities and...

  • Return to Growth 2021 Magazine Out Now

    Return to Growth 2021 Magazine Out Now

    February 12, 2021

    Few could have predicted how profoundly the business landscape would be disrupted by the COVID-19 pandemic. Equally though, few could...

  • Getting to know the investors of tomorrow

    Getting to know the investors of tomorrow

    February 10, 2021

    Many financial advisers (FAs) and financial services firms have built thriving businesses off the back of the baby boomer generation,...

  • Innovation illuminates the buyer journey for VMware

    Innovation illuminates the buyer journey for VMware

    February 9, 2021

    Marketing innovation marches hand-in-hand with audience understanding. It’s an opportunity to get closer to your audience and get a...