Ann Handley is the Wall Street Journal bestselling author of Everybody Writes, the Chief Content Officer at Marketing Profs and one of the pioneers of content marketing as a discipline today. She is also the exclusive advice columnist for Sophisticated Marketer Quarterly magazine, training her wit and wisdom on the marketing dilemmas that our readers face....
Content Marketing Articles
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- Topics:
- Content Marketing,
- B2B Marketing
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The moment has finally arrived. We locked our expert judges away at our LinkedIn offices, and asked them to bring their superb range of client and agency experience to bear on deciding the winners of this year’s LinkedIn Marketing Awards. After some fascinating discussions, here are the results: the campaigns that emerged from some very high-quality shortlists...
- Topics:
- Content Marketing,
- B2B Marketing
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Anybody who’s studied or worked in marketing knows that the choice to buy something is influenced by many different factors – and many different kinds of marketing activity. Brand equity and product awareness combine with more immediate, motivating marketing messages. A buyer’s conscious consideration of options is intertwined with instinctive responses shaped...
- Topics:
- Content Marketing,
- B2B Marketing
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Content marketing varies hugely depending on where in the world you are. Across regions, markets and cultures, marketers encounter...
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I love my job as a senior online ads strategist for LinkedIn. I get to work closely with advertisers on their Sponsored Content...
- Topics:
- B2B Content Marketing ,
- Content Marketing
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The latest research into brand safety highlights an apparent dilemma for marketers. It’s clear that they are hugely concerned about...
- Topics:
- B2B Content Marketing ,
- Content Marketing