Content Marketing Articles

  • Annotated marketing career advice

    Asking for a Friend

    December 6, 2018

    Ann Handley is the Wall Street Journal bestselling author of Everybody Writes, the Chief Content Officer at Marketing Profs and one of the pioneers of content marketing as a discipline today. She is also the exclusive advice columnist for Sophisticated Marketer Quarterly magazine, training her wit and wisdom on the marketing dilemmas that our readers face....

  • Announcing the winners for the 2018 LinkedIn Marketing Awards

    And this year’s LinkedIn Marketing Awards go to…

    December 5, 2018

    The moment has finally arrived. We locked our expert judges away at our LinkedIn offices, and asked them to bring their superb range of client and agency experience to bear on deciding the winners of this year’s LinkedIn Marketing Awards. After some fascinating discussions, here are the results: the campaigns that emerged from some very high-quality shortlists...

  • How to give your marketing full-funnel power

    How to give your marketing full-funnel power

    November 26, 2018

    Anybody who’s studied or worked in marketing knows that the choice to buy something is influenced by many different factors – and many different kinds of marketing activity. Brand equity and product awareness combine with more immediate, motivating marketing messages. A buyer’s conscious consideration of options is intertwined with instinctive responses shaped...

  • The audience-building plays that inspire a content marketing evangelist

    The audience-building plays that inspire a content...

    November 23, 2018

    Content marketing varies hugely depending on where in the world you are. Across regions, markets and cultures, marketers encounter...

  • 10 Top Tips for a Successful Sponsored Content Campaign

    10 Top Tips for a Successful Sponsored Content Campaign

    November 21, 2018

    I love my job as a senior online ads strategist for LinkedIn. I get to work closely with advertisers on their Sponsored Content...

  • Brand safety or ad performance? Here’s why it’s a false choice

    Brand safety or ad performance? Here’s why it’s a false...

    November 16, 2018

    The latest research into brand safety highlights an apparent dilemma for marketers. It’s clear that they are hugely concerned about...