Content Marketing Articles

  • Bust the B2B marketing myths with the new Sophisticated Marketer Quarterly

    Bust B2B marketing myths with the new Sophisticated Marketer Quarterly

    December 6, 2019

    How can you tell if you’ve fallen for a B2B marketing myth? The answer’s simple: read the latest issue of The Sophisticated Marketer Quarterly. B2B marketing is filled with ideas that feel like common sense – because we’ve heard them so often. We’re trained to think that our strategy should always involve targeting senior decision-makers at the moment they’re...

  • Annotated marketing career advice (with the occasional pun)

    Asking for a Friend

    November 27, 2019

    Laid low with content creator withdrawal symptoms? Struggling to keep up with the supersonic schedule of blog posts you’ve committed to? Paranoid about putting your people in the spotlight? Fear not. There’s a space where content marketers can safely and anonymously unload their angst. It’s known as Asking for a Friend – and it’s the exclusive advice column that...

  • We’re giving you until December 5 to get your entry in

    Our early Christmas present to you: two more weeks to enter the LinkedIn Marketing Awards

    November 22, 2019

    “It’s amazing how much free time you have in Q4,” said no marketer, ever. The last few months of the year always seem to suck available hours and days out of your calendar. And we know this makes it a tricky time to finalise your entry to the LinkedIn Marketing Awards. We’ve heard plenty of stories from marketers struggling to fit completing their entry in...

  • LinkedIn Marketing Awards – Deadline Extended

    The difference a LinkedIn Marketing Award can make

    November 15, 2019

    A LinkedIn Marketing Award can be the start of something special: for marketers, for their businesses, and for the agencies behind...

  • LinkedIn Marketing Awards – Deadline Extended

    LinkedIn Marketing Awards – Deadline Extended

    November 8, 2019

    Great news! We’ve been able to extend the entry deadline for this year’s LinkedIn Marketing Awards by two weeks – which means you’ve...

  • B2B Marketing Tricks for Treats

    B2B Marketing Tricks for Treats

    October 31, 2019

    It’s that night of the year when imagination runs wild, mysterious spirits appear on the streets – and extorting sweet treats from...