How can you tell if you’ve fallen for a B2B marketing myth? The answer’s simple: read the latest issue of The Sophisticated Marketer Quarterly. B2B marketing is filled with ideas that feel like common sense – because we’ve heard them so often. We’re trained to think that our strategy should always involve targeting senior decision-makers at the moment they’re...
Content Marketing Articles
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- Topics:
- Content Marketing,
- B2B Marketing
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Laid low with content creator withdrawal symptoms? Struggling to keep up with the supersonic schedule of blog posts you’ve committed to? Paranoid about putting your people in the spotlight? Fear not. There’s a space where content marketers can safely and anonymously unload their angst. It’s known as Asking for a Friend – and it’s the exclusive advice column that...
- Topics:
- Content Marketing,
- B2B Marketing
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“It’s amazing how much free time you have in Q4,” said no marketer, ever. The last few months of the year always seem to suck available hours and days out of your calendar. And we know this makes it a tricky time to finalise your entry to the LinkedIn Marketing Awards. We’ve heard plenty of stories from marketers struggling to fit completing their entry in...
- Topics:
- Content Marketing,
- B2B Marketing
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A LinkedIn Marketing Award can be the start of something special: for marketers, for their businesses, and for the agencies behind...
- Topics:
- Content Marketing,
- B2B Marketing
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Great news! We’ve been able to extend the entry deadline for this year’s LinkedIn Marketing Awards by two weeks – which means you’ve...
- Topics:
- Content Marketing,
- B2B Marketing
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It’s that night of the year when imagination runs wild, mysterious spirits appear on the streets – and extorting sweet treats from...
- Topics:
- B2B Content Marketing ,
- Content Marketing