Content Marketing Articles

  • The five ingredients that great lead generation content needs

    The five ingredients that great lead generation content needs

    January 21, 2020

    There are many different levers marketers can pull when they’re optimising a lead generation campaign. Have they got the right targeting approach? Are their bids competitive enough? Do they need to go broad and chase volume or narrow down their campaign and chase quality? However, when it comes to ratcheting up the effectiveness of lead generation marketing it’s...

  • LinkedIn Marketing Awards: Meet the Judges

    LinkedIn Marketing Awards: Meet the Judges

    January 6, 2020

    The 12 days of Christmas officially come to an end today. It’s almost two weeks since those carefully hung stockings mysteriously filled up with gifts – and another 12 months until you next get to see whether Santa ranks you as naughty or nice. However, there’s one Christmas list that B2B marketers still get to look forward to. In amid all the festive cheer, a...

  • Is your content LinkedIn-ready?

    Is your content LinkedIn-ready?

    December 18, 2019

    You’ve got a great content asset and you’re ready to use it to generate leads on LinkedIn or build your brand’s profile through thought leadership. That’s great news. However, before you dive into launching a Sponsored Content campaign to promote your asset, take a few moments to ask yourself one crucial question: Is your content as ready as it could be for the...

  • Bust the B2B marketing myths with the new Sophisticated Marketer Quarterly

    Bust B2B marketing myths with the new Sophisticated...

    December 6, 2019

    How can you tell if you’ve fallen for a B2B marketing myth? The answer’s simple: read the latest issue of The Sophisticated Marketer...

  • Annotated marketing career advice (with the occasional pun)

    Asking for a Friend

    November 27, 2019

    Laid low with content creator withdrawal symptoms? Struggling to keep up with the supersonic schedule of blog posts you’ve committed...

  • We’re giving you until December 5 to get your entry in

    Our early Christmas present to you: two more weeks to enter...

    November 22, 2019

    “It’s amazing how much free time you have in Q4,” said no marketer, ever. The last few months of the year always seem to suck...