Content Marketing Articles

  • Our virtual events journey – what worked (and what didn’t)

    Our virtual events journey – what worked (and what didn’t)

    May 5, 2021

    Knowledge advances through experimentation – and for virtual events, there’s never been an experiment quite like the last year. At LinkedIn, we’ve had a front-row seat in this virtual events laboratory. We’ve seen brands making innovative and ambitious use of LinkedIn Live and LinkedIn Events to reach wider audiences with new, designed-for-digital experiences,...

  • At the World’s Watercooler: global themes through a regional lens

    At the World’s Watercooler: global themes through a regional lens

    April 29, 2021

    The most shared posts on LinkedIn in March were a reminder that, although the world’s professionals often focus on the same core subjects and issues, they respond to those issues in distinctly regional ways. For content creators and would-be influencers, it’s not just a case of picking on the right topic, but of approaching that topic from an angle and in a...

  • The most important skills for running virtual events

    The most important skills for running virtual events

    April 28, 2021

    Events aren’t what they used to be – they’re a whole lot more. The rise of virtual has greatly expanded the role that events can play in marketing strategies – and in the process it’s expanded the skills involved in planning and executing them. A successful virtual events marketer doesn’t just organise events. They produce and direct video content, grasp the...

  • How can FinServ engage new generations and drive lifetime value?

    How can FinServ engage new generations and drive lifetime...

    April 27, 2021

    Baby boomers may still hold the most wealth in society, but financial services brands are increasingly turning their attention to...

  • What Brand Trust means – and why it matters

    What Brand Trust means – and why it matters

    April 21, 2021

    Trust: it’s something that most brands aspire to, that influences buying decisions across sectors, that consumers increasingly demand...

  • Are virtual events here to stay?

    Are virtual events here to stay?

    April 20, 2021

    This has been the year of the virtual event. They haven’t just stepped into the breach as a substitute when in-person events became...