Content Marketing Articles

  • Content Heroes: Sir David Attenborough

    Content Heroes: Sir David Attenborough

    October 15, 2019

    He’s the UK’s most recognisable and revered national figure, second only to the Queen in his symbolic value for the country. For international TV audiences, he’s the face and voice of the highest-quality natural history filmmaking on earth, perhaps most famous for his Blue Planet films that have focused global attention on the issue of plastic waste. Sir David...

  • Calling all B2B marketing heroes – The 2019 LinkedIn Marketing Awards are here

    Calling all B2B marketing heroes – the 2019 LinkedIn Marketing Awards are here

    October 3, 2019

    The LinkedIn Marketing Awards recognise marketers as the B2B heroes that you are – heroes that make a real difference to your businesses. With new categories this year, and entries now open to businesses across EMEA and Brazil, we’ll be celebrating more of these marketing heroes than ever before. And the time to put your entry forward is now. Our Awards are open...

  • How much marketing best practice are you practising on your sales team?

    How much marketing best practice are you practising on your sales team?

    September 23, 2019

    As B2B marketers today, we spend most of our time thinking about strategies for engaging external audiences – and how we can apply the latest trends and best practices to doing so. It’s our job. It’s how we contribute to the business bottom line. However, there’s another engagement challenge that data shows can have an equally significant revenue impact for our...

  • Let’s keep sales stereotypes in the early 80s where they belong

    Let’s keep sales stereotypes in the early 80s where they...

    September 16, 2019

    My name is Becky Schnauffer. I work in sales. And I watch White Gold on Netflix. If it sounds like I’m introducing myself to a support...

  • Get growing with the new Sophisticated Marketer Quarterly

    Get growing with the new Sophisticated Marketer Quarterly

    August 2, 2019

    Growth! It’s any marketer’s top priority: expected by your business, depended on by your fellow employees and crucial for your career...

  • What’s in your bag, Keith Richey?

    What’s in your bag, Keith Richey?

    July 12, 2019

    Keith Richey is a passionate B2B storyteller, who grew up in a library and today tells the story of how LinkedIn’s marketing and sales...