It tops almost every B2B marketer’s agenda: how can we meet our lead generation targets? We’re judged on the number and cost of Marketing Qualified Leads (MQLs) that we deliver – and if that flow doesn’t keep up, we come under pressure. Leads matter. However, not all leads matter in the same way. As marketers, we don’t just want impressive lead generation...
Content Marketing Articles
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LinkedIn Content Intelligence is our quarterly analysis of LinkedIn data on content engagement, which reveals the issues setting the agenda and shaping the thinking of key audiences. Earlier this year, we focused our analysis on Chief Marketing Officers (CMOs), tracking the posts that this highly influential group engages with, and the subjects dominating their...
- Topics:
- Content Marketing,
- B2B Marketing
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It was a fantastic experience to celebrate with my colleague Andrew Monu at the Empower Gala in London last night. Andrew had just been named in second place on Empower’s global ranking of 50 future ethnic minority leaders. It’s a huge achievement that’s thoroughly deserved. It recognises the immense contribution that Andrew makes, and the impact that role...
- Topics:
- Content Marketing
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You’re passionate about your target audience. You’re devoted to understanding them as deeply as possible, looking after them, solving...
- Topics:
- Netflix Series,
- Content Marketing,
- B2B Marketing
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Fed up of mollycoddled MBA students looking down on marketing as the easy option? Struggling with the content saboteurs side-lining...
- Topics:
- Content Marketing,
- B2B Marketing
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Are professionals complacent about the impact that voice search will have on their businesses? Or do they know something that...
- Topics:
- Content Marketing,
- B2B Marketing