Content Marketing Articles

  • agency interview

    25 Questions with Havas European and UK Group CEO Chris Hirst

    February 8, 2018

    LinkedIn’s 25 Questions is a B2B marketing Q&A like no other, sitting down with EMEA agency leaders to cover the most critical issues from the importance of a good breakfast to the impact of data on advertising. Scroll down for Havas European and UK Group CEO Chris Hirst’s take on the importance of breaking down siloes, preparing for the next wave of disruptive...

  • Trends

    Have You Heard? These 10 B2B Content Marketing Trends Are Going To Be Big(ger) In 2018.

    January 31, 2018

    The underlying DNA of B2B marketing has changed so much in the past decade, those of us who survived are practically a new species. Even if you’ve adapted to the digital environment – even if you’re thriving – now is not the time to rest. Evolution marches on, and we must continually evolve with the marketplace. To promote your continued adaptation and...

  • 11 Essential B2B Marketing SlideShare Presentations

    January 30, 2018

    It’s easy to see why SlideShare is a valued platform for marketing, and a popular destination for research. Most people are visual learners, and these digital decks provide the perfect vehicle for explaining a concept, or telling a story, in a way that hooks the viewer and keeps them following along. SlideShares usually scale back the copy in favor of bright...

  • For today’s sales leaders, it can be hard to accept the formula that consistently worked for us no longer works today

    Are today’s salespeople just not as good as we used to be?

    January 23, 2018

    If you’re a sales leader over the age of 40, then the chances are you’ve asked this question, probably accompanied by phrases along...

  • Could your business be like Amazon?

    Could your business be like Amazon?

    January 22, 2018

    Let’s be honest: using Amazon as a benchmark for your business can sound like a way to beat yourself up on a daily basis. Everything...

  • Anaplan CMO Maria Pergolino gave me my big break in B2B marketing – it’s a huge pleasure to welcome her to The Sophisticated Marketer’s Podcast

    Meet the marketer who changed my life – she could do the...

    January 19, 2018

    Let me introduce you to the marketing leader who changed my life. Maria Pergolino didn't just give me my big break in B2B content...