Content Marketing Articles

  • Not all deals are equal – 7 tips on how to land bigger ones this year

    Not all deals are equal – 7 tips on how to land bigger ones this year

    April 30, 2018

    Securing a deal is great – but as any sales rep knows, there are deals and there are DEALS. Pilot projects, cautious investments, a buyer who’s ready to put his or her toe in the water and see how things progress: these are all well and good, but they are not going to get you towards your quota anywhere near as quickly as a business that goes all-in with your...

  • The author of Unbranded wraps up Season Six of The Sophisticated Marketer’s Podcast in style

    Five Scott Stratten stories any marketer should hear

    April 27, 2018

    You’ve got to wrap things up in style. And for Season Six of The Sophisticated Marketer’s Podcast, that’s exactly what we’re doing. When you’ve been lucky enough to interview the likes of Seth Godin, The Marketoonist, Lori Joyce, Mark Schaefer, Ron Tite and Shannon Brayton, you don’t want to end the series with a nice, quiet episode. What you really want is...

  • Welcome to the Age of Experience for B2B marketing

    Welcome to the Age of Experience for B2B marketing

    April 26, 2018

    At the start of this year, I read an inspiring short piece in Forbes by HP’s Chief Marketing and Communications Officer, Antonio Lucio. He was talking about a fundamental shift that he predicted would dominate CMOs’ agendas in 2018. Lucio predicted that, “2018 will be a breakthrough year for shifting from the boundless options and multiple devices of the...

  • Ideen für B2B-Videos

    Ideen für B2B-Videos

    April 25, 2018

    Ann Handley ist nicht nur eine Expertin für Content Marketing, sondern auch für Ideen. Dafür pflegt sie eine lange Liste mit Einfällen...

  • Saying ‘Yes’ without thinking is the wrong way to engage audiences through new platforms

    To be a better early adopter, remember how to say ‘No’

    April 25, 2018

    In 2008 Jim Carrey made a bad comedy film. It was called Yes Man. It’s premise was that a sad individual’s life could be transformed...

  • Becoming a better marketer through the art of the side-hustle

    How to not quit your day job and follow your dreams anyway

    April 23, 2018

    Far too many people are still trying to live their professional lives by a piece of wisdom from 2,500 years ago. That’s when the...