Content Marketing Articles

  • Could your business be like Amazon?

    Could your business be like Amazon?

    January 22, 2018

    Let’s be honest: using Amazon as a benchmark for your business can sound like a way to beat yourself up on a daily basis. Everything about Amazon seems unique: it’s one of the fastest-growing companies in history and recognised as one of the most innovative ever to have existed. It uses data differently, approaches customer experience differently, brings unique...

  • Anaplan CMO Maria Pergolino gave me my big break in B2B marketing – it’s a huge pleasure to welcome her to The Sophisticated Marketer’s Podcast

    Meet the marketer who changed my life – she could do the same for you

    January 19, 2018

    Let me introduce you to the marketing leader who changed my life. Maria Pergolino didn't just give me my big break in B2B content marketing, when she hired me into a role at Marketo back in 2011. She also showed me just how exciting, innovative and value-adding such a role could be. That’s because Maria is a living lesson in how to develop as a marketing leader,...

  • We asked IBM’s CMO for the UK and Ireland, Lisa Gilbert about how she’s approaching the coming year

    Setting up a marketing team for success in 2018 – insights from IBM

    January 17, 2018

    Lisa Gilbert’s priority list for 2018 will feel familiar to many marketers. As Chief Marketing Officer for IBM in the UK and Ireland she’s spent the last few months thinking about how to motivate a marketing team, how to balance building a brand with customer acquisition, how to work with sales and how to demonstrate value to the business bottom line. And she’s...

  • Jared Polin of Fro Knows Photo shares his expertise on The Sophisticated Marketer’s Podcast

    How to turn your expertise into influential video content...

    January 15, 2018

    There’s never been more potential for leveraging video as a content marketing asset – and there’s nobody who knows more about using...

  • Get your free copy of the marketing magazine like no other

    New issue of Sophisticated Marketer Quarterly out now

    January 11, 2018

    Issue 2 of the Sophisticated Marketer is out now. It’s packed with insight and ideas from pioneering marketing thinkers and content...

  • LinkedIn Video

    How to make a quick and easy professional video for...

    January 11, 2018

    I get this question every day, so I thought I would share a quick and easy setup for shooting good quality video and audio to help...