Content Marketing Articles

  • Why selecting our Awards shortlists is no easy task

    Why selecting our Awards shortlists is no easy task

    October 16, 2018

    Judging marketing awards isn’t meant to be easy – and as a judge, you don’t really want it to be. You want to have to consider a wide range of compelling campaigns that are all achieving great results but doing so in different ways. You want to see marketing that delivers against many different types of business needs. It’s a sign of the dynamism and health of...

  • The Saigon Kick secret to living a face-melting creative life, despite the setbacks

    The Saigon Kick secret to living a face-melting creative life, despite the setbacks

    October 16, 2018

    Ever felt kicked in the teeth by a marketing career? Stymied by constantly shifting politics at work? Sidelined by arbitrary budget cuts? Your very existence threatened by the next disruptive technology? Wondering why you keep going and considering whether now might be the time to pack it all in? Then I have a post that you really should read. It’s written by...

  • Don’t let ‘best practice’ take over your brand

    Don’t let ‘best practice’ take over your brand

    October 10, 2018

    A couple of weeks ago, I was party to a conversation about ‘best practice’ for posting on LinkedIn. It wasn’t a bad-tempered conversation – but there was something about it I didn’t like. It left me pondering how restrictive the concept of ‘best practice’ can become when we apply it too widely or thoughtlessly. Best practice can be a great source of insight when...

  • How to transform your LinkedIn campaign effectiveness in just five minutes

    How to transform your LinkedIn campaign effectiveness in...

    October 8, 2018

    Don’t let anybody tell you that you can’t achieve anything meaningful in five minutes. In a busy B2B marketing life, that’s often all...

  • Join us to find your formula for success on LinkedIn

    LinkedIn Marketing Masterclasses are now LinkedIn Marketing...

    October 2, 2018

    The LinkedIn Marketing Masterclasses that we launched last year were some of the most popular events we’ve ever held: lively,...

  • Measuring peak performance

    Read This Guide to Solve for Marketing ROI & Measure Your...

    October 1, 2018

    What’s on your mind these days? If you’re anything like the majority of your marketing peers, ROI ranks near the top.  With the end of...