Content Marketing Articles

  • What is Conversational Marketing?

    What is Conversational Marketing? And why does it matter?

    March 17, 2020

    Imagine if, instead of guessing what your audience members are most interested in, your marketing campaign could simply ask each one of them? Instead of hoovering up data to try and figure out whether people are ready to buy from you or not, you could let them tell you? Instead of trying to figure out in advance what call to action they might respond to, you...

  • The skills you need to create magical marketing impact in 2020

    Do you have what it takes to be a Unicorn Marketer?

    February 27, 2020

    In investor speak, a Unicorn is a privately owned business that grows to be worth over a billion dollars. The reason it’s called a Unicorn, of course, is that there are very few of these businesses around. They’re almost as difficult to find as a mythical creature. Unicorn marketers don’t have to be worth a billion dollars. What makes them special, and what...

  • Personal Branding

    20 steps to a better LinkedIn profile in 2020

    February 20, 2020

    As marketers, we invest a lot of time and resource in building brands. We’re trained at it – and we’re good at it. But how often do we apply those skills to building our own personal brands? For many of us, it’s nothing like as often as we should. I know that there’s more that I could be doing to build my own profile on LinkedIn – and I know that I’m not alone....

  • Agencies: here’s how to set clients up for success on LinkedIn

    Agencies: here’s how to set clients up for success on...

    February 14, 2020

    The best agencies don’t just choose where their clients’ campaigns run. As growth partners, they use expert knowledge of different...

  • What’s Marketing sending to Sales this Valentine’s?

    What’s Marketing sending to Sales this Valentine’s?

    February 13, 2020

    The mystery deepens. A few days ago, it was a secret Valentine’s letter from Sales to Marketing that appeared in B2B marketing...

  • We’ve intercepted a Valentine’s letter revealing Sales’ true feelings about Marketing

    Sales’ secret Valentine’s message to Marketing

    February 11, 2020

    It appeared mysteriously in the kitchen area next to the Marketing department, attached to a box of chocolate truffles. The envelope...