Content Marketing Articles

  • En LinkedIn queremos celebrar el mejor marketing B2B. ¡Es tu momento de gloria!

    LinkedIn Marketing Awards 2018

    August 9, 2018

    ¿Has hecho un gran marketing B2B en LinkedIn el año pasado? ¿Tu trabajo ha supuesto un gran cambio para tu empresa, tus clientes o tus compañeros? ¿Has dado un paso al frente para impulsar el crecimiento, generar contactos o aumentar la presencia de tu marca? Pues da un paso más, porque ha llegado tu momento de gloria. Los LinkedIn Marketing Awards (enlace a...

  • Singer-songwriter Anna Pancaldi (@annapancaldi) shares songs, stories and insights on creativity in our first video podcast

    Storytelling Lessons from Singer Songwriter Anna Pancaldi

    August 9, 2018

    When is an episode of a marketing podcast far more than an episode of a marketing podcast? When it’s also a live performance by one of the most exciting singer-songwriters of her generation – and one of the smartest minds you’ll find in music, creativity and marketing. Step forward Anna Pancaldi, the perfect opening act for Season Seven of The Sophisticated...

  • How to transform your LinkedIn campaign effectiveness in just five minutes

    How to transform your LinkedIn campaign effectiveness in just five minutes

    August 8, 2018

    Don’t let anybody tell you that you can’t achieve anything meaningful in just five minutes. In a busy marketers life, that’s often all the spare time that you can find in your schedule. However, five minutes can have a massive effect on the impact of your LinkedIn campaigns and your ability to meet your objectives – provided you know how to use the time. So what...

  • The history and future of AI – all in one Infographic

    The history and future of AI – all in one Infographic

    August 1, 2018

    As I argued in a post a couple of weeks ago, it’s vital for marketers to understand the conversation around Artificial Intelligence –...

  • It’s time for the content marketing conversation to evolve

    It’s time for the content marketing conversation to evolve

    July 26, 2018

    There’s a moment in awkward conversations when you realise the person you’re speaking to isn’t really engaged with the moment. They’re...

  • Introducing Confessions of the LinkedIn Insiders: the tell-all eBook that will save you time and money

    LinkedIn insiders on the secret techniques that help top...

    July 25, 2018

    My name is Grace MacDonald. And I want to confess. I’ve spent years sharing insider knowledge to help top advertisers win on LinkedIn....