Content Marketing Articles

  • 5 templates for sales emails and InMails that really work

    5 templates for sales emails and InMails that really work

    January 31, 2019

    January is a time for big predictions – and so here’s the one sales reps out there may not have heard before. You’ll send a lot of prospecting emails and InMails in 2019 – and you’ll spend a fair bit of time racking your brains for the combination of words and phrases to improve your response rate. Okay, so maybe that wasn’t the most original prediction that you...

  • What Would David Ogilvy Do? Part 2 – Why big ideas matter

    What would David Ogilvy do? Part 2 – Why big ideas matter

    January 28, 2019

    The biggest idea that advertising legend David Ogilvy ever had was about the importance of big ideas. It’s influenced every corner of marketing since he first set it down in the 1963 classic Ogilvy on Advertising – and not just because he expressed it with such a poetic turn of phrase. Ogilvy’s warning that, “unless your advertising contains a big idea, it will...

  • 14 tips to get your LinkedIn profile selling harder for you this year

    14 tips to get your LinkedIn profile selling harder for you this year

    January 24, 2019

    As a seller, take a moment to think about how you set about qualifying leads. You search, research, size up, and scrutinise. You examine the digital clues at your disposal and then ask yourself if a prospect is really worth your time. The irony, of course, is that B2B buyers do exactly the same thing. They qualify sales reps by evaluating their credibility,...

  • What Would David Ogilvy Do?

    What Would David Ogilvy Do? Part 1 - The Best Ideas Come as...

    January 21, 2019

    Marketers are often guilty of passing up the wisdom of the past. It’s easy to assume that any idea that applied before the arrival of...

  • Seven selling resolutions to set you up for 2019 success

    Seven selling resolutions to set you up for 2019 success

    January 15, 2019

    A new year means new targets – and if you’re anything like my sales team, you’ll have come back from the Christmas holiday with...

  • What’s Hot and what’s Not in B2B Marketing for 2019

    What’s Hot and what’s Not in B2B Marketing for 2019

    January 11, 2019

    Which ideas, technologies and tactics are flavour of the B2B marketing month as we head into 2019? Which are the platforms and formats...