Demand Generation Articles

  • Your questions on B2B Marketing Success – Answered

    June 2, 2016

    One of the great things about a webcast is hearing directly from the audience about the top issues on their minds. This was the part of our 6 Steps to B2B Marketing Success session that I most enjoyed last week. We received hundreds of great questions during the session, and I wanted to start answering some of the most interesting of these on our blog. They...

  • How’s your creative judgment? Take our test to find out

    May 16, 2016

    Can you pick the creative winner from a line-up of potential candidates? Can you spot which combination of headlines, images and calls to action will grab an audience’s attention and drive engagement? As part of our upcoming webcast on the 6 Steps to B2B Marketing Success on LinkedIn, we’ll be revealing which variations of Sponsored Content and Display Ad...

  • 6 things we’ve learned on the way to quadrupling marketing effectiveness on LinkedIn

    May 10, 2016

    As someone who works in LinkedIn’s marketing team, I’m often asked how we use our own platform to achieve our marketing objectives. It’s been a question that I’ve been able to give very useful answers to recently – because in the last year, we’ve managed to quadruple the effectiveness of the campaigns we run on LinkedIn. Those campaigns have featured a mix of...

  • The daily actions that will drive revenue on LinkedIn

    February 9, 2016

    There’s a lot of big-picture strategic thinking in marketing – but success ultimately depends on translating that strategy into daily,...

  • Where does brand building end and lead generation begin?

    January 18, 2016

    Smart B2B marketers know that they can’t separate their approach to demand generation from their approach to brand building. You can’t...

  • Why it’s time to rethink demand generation

    January 14, 2016

    Demand generation is a growing challenge for B2B marketers. Your performance is often measured in leads and conversions, but with a...