Inside Voices Articles

  • Global content marketing

    Meet two people with a real passion for global content

    February 2, 2017

    I’m very lucky to work with Christina O’Connor and Jane Fleming – two marketers who really get what it takes to succeed in our profession today. They came into marketing by slightly different routes, but they share a passion and enthusiasm for what they do – and in particular, for one of the trickiest briefs in the current marketing playbook. These two have...

  • Why Data is the new Oil

    September 12, 2016

    In its natural form, it’s difficult to access and impossible to use. Extract it, refine it for a particular purpose and pipe it to where it is needed, and it becomes the most valuable commodity on earth. Not so very long ago, Ben Weeden of LinkedIn’s Insights Team would most likely have been talking about oil. Today, he’s talking about data. Ben features in the...