LinkedIn Casestudy Series Articles

  • The stories of six lead generation campaigns that drove real business results

    The stories of six lead generation campaigns that drove real business results

    June 18, 2019

    It tops almost every B2B marketer’s agenda: how can we meet our lead generation targets? We’re judged on the number and cost of Marketing Qualified Leads (MQLs) that we deliver – and if that flow doesn’t keep up, we come under pressure. Leads matter. However, not all leads matter in the same way. As marketers, we don’t just want impressive lead generation...

  • Inspiration from six brands transforming awareness levels on LinkedIn

    Inspiration from six brands transforming awareness levels on LinkedIn

    May 15, 2019

    Brand awareness: it’s difficult to measure, it’s complicated to relate to the bottom line, but it’s extremely difficult to drive measurable bottom-line results without it. As marketers focus ever-more closely on their contribution to revenue-based metrics like customer lifetime value and profitability, the powerful impact of brand-building on those metrics is...