Business operations are the secret weapon of many businesses. They leverage a company’s assets to deliver recurring revenues. They turn streams of data into clear action plans for growth. They co-ordinate complex sales and marketing strategies – and they help to reveal the value of those strategies to the bottom line. And yet, despite its growing importance,...
Trends Articles
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You’re tasked with steering your company to programmatic advertising. No need to panic. Even if you’re brand new to programmatic, this SlideShare will help you speak the language in no time: Now that you’ve got the jargon down, allow me to congratulate you because your job just got easier. Programmatic advertising lifts the burdens of analysis and buying away...
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Editors Note: This Article Originally Appeared in the April issue of British Airways Business Life Magazine. At 36 my career in marketing was sinking. I was working as a marketer in the music business: a dying industry that had decided it wanted to fight digital technology and was losing. A side-effect of that sad state of affairs was that I was pretty much...
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At a time when the world has many genuine horrors, it seems trivial to write a post about the violence of marketing language. Recently...
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I’m writing this from the back of a taxi on my way back home from Dublin. I had to stop and think for a moment whether or not I...
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Diversity in marketing and marketing-related industries has been high on the agenda for most of the past year. The issue has received...
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