Trends Articles

  • Are businesses missing the value in marketing ops? Here’s what the LinkedIn data shows

    August 4, 2017

    Business operations are the secret weapon of many businesses. They leverage a company’s assets to deliver recurring revenues. They turn streams of data into clear action plans for growth. They co-ordinate complex sales and marketing strategies – and they help to reveal the value of those strategies to the bottom line. And yet, despite its growing importance,...

  • programmatic

    Programmatic Ad Buying for B2B: A Getting Started Guide

    May 16, 2017

    You’re tasked with steering your company to programmatic advertising. No need to panic. Even if you’re brand new to programmatic, this SlideShare will help you speak the language in no time: Now that you’ve got the jargon down, allow me to congratulate you because your job just got easier. Programmatic advertising lifts the burdens of analysis and buying away...

  • How to Survive a Mid-Career Crisis in Marketing

    May 5, 2017

    Editors Note: This Article Originally Appeared in the April issue of British Airways Business Life Magazine.  At 36 my career in marketing was sinking. I was working as a marketer in the music business: a dying industry that had decided it wanted to fight digital technology and was losing.  A side-effect of that sad state of affairs was that I was pretty much...

  • peace

    Time to give peace a chance in marketing language?

    April 24, 2017

    At a time when the world has many genuine horrors, it seems trivial to write a post about the violence of marketing language. Recently...

  • keynote

    Confessions of an Accidental Keynote Speaker

    April 20, 2017

    I’m writing this from the back of a taxi on my way back home from Dublin. I had to stop and think for a moment whether or not I...

  • Diversity in marketing – how is the industry doing?

    March 14, 2017

    Diversity in marketing and marketing-related industries has been high on the agenda for most of the past year. The issue has received...