Netflix Series Articles

  • Let’s keep sales stereotypes in the early 80s where they belong

    Let’s keep sales stereotypes in the early 80s where they belong

    September 16, 2019

    My name is Becky Schnauffer. I work in sales. And I watch White Gold on Netflix. If it sounds like I’m introducing myself to a support group for unhealthy addictions then that’s because, for anyone who’s passionate about modern selling, this show can feel like a very guilty pleasure indeed. It follows the fortunes of double-glazing salesmen in 1980s Essex. And...

  • It’s not technology that inspires – it’s the way humans respond to it

    It’s not technology that inspires – it’s the way humans respond to it

    July 8, 2019

    My Netflix account categorises the film AlphaGo as ‘Inspiring’. For about two-thirds of the movie though, I wasn’t sure. Artificial Intelligence (AI) is something I’m fascinated and excited by. The way I see it, human beings have been trying to create technology that can transform our abilities since the beginning of time. We’ve designed tools to make tasks...

  • Exactly when does personalised marketing get creepy?

    Exactly when does personalised marketing get creepy?

    May 21, 2019

    You’re passionate about your target audience. You’re devoted to understanding them as deeply as possible, looking after them, solving problems they don’t even know they have, monitoring their sentiments and crafting an experience of your brand that reflects what you know they want and need. In fact, you’re so passionately devoted to your audience that you’re...

  • Are we missing the bigger marketing lessons of the FYRE Festival fiasco?

    Are we missing the bigger marketing lessons of the FYRE...

    April 30, 2019

    As an event marketer, I watched a large portion of the Netflix documentary, FYRE: The Greatest Party that Never Happened, from behind...

  • The Netflix Test: Tidying Up with Marie Kondo

    The Netflix Test: Tidying Up with Marie Kondo

    April 9, 2019

    A couple of weeks ago, our sales and marketing solutions team came up with a theory: that Netflix has a secret policy of commissioning...

  • Is Netflix secretly predicting the future of sales and marketing?

    Is Netflix secretly predicting the future of sales and...

    March 13, 2019

    If you’re a smart marketer or salesperson with your ear to the ground, then you’ll already have read plenty of blog posts and heard...