Return to Growth 2021 Articles

  • Return to Growth 2021 Magazine Out Now

    Return to Growth 2021 Magazine Out Now

    February 12, 2021

    Few could have predicted how profoundly the business landscape would be disrupted by the COVID-19 pandemic. Equally though, few could have predicted how dynamically marketers would respond. Everywhere you look, there are businesses innovating new solutions, new ways to bring them to market, and new ways to create value for themselves and their customers. And...

  • Innovation illuminates the buyer journey for VMware

    Innovation illuminates the buyer journey for VMware

    February 9, 2021

    Marketing innovation marches hand-in-hand with audience understanding. It’s an opportunity to get closer to your audience and get a clearer idea about what makes them tick. This is the type of mindset that has been guiding VMware’s use of LinkedIn. Its marketing teams have developed a sophisticated approach to full-funnel marketing that focuses on serving the...

  • How Adobe Successfully Pivoted to Virtual Events

    How Adobe Scaled a New Type of Event on LinkedIn

    February 4, 2021

    The venue is booked, the speakers are confirmed, the plans are all in place and your 23,000-person conference is just a month away. Until suddenly, it isn’t. That was the situation in which software giant Adobe found itself in early 2020, after the Covid-19 pandemic forced the cancellation of its annual showpiece event, The Adobe Summit. It’s been far from a...

  • Switch on to the Value of Always-on

    Switch on to the Value of Always-on

    January 15, 2021

    One of the most damaging myths in content marketing is that it has to be timely; that it will only feel relevant and have impact if it...

  • Three shifts in marketing strategies heading into 2021

    How to talk the language of content ROI

    January 15, 2021

    As B2B marketers plan their return to growth strategies, they know that proving the value of marketing spend matters more than ever....