The Content Consultancy Articles

  • It’s not just content that benefits from editorial expertise

    It’s not just content that benefits from editorial expertise

    February 4, 2020

    What do content marketers and content marketing agencies do? The answer seems obvious: they create and distribute content. However, if you think that their expertise only applies to eBooks, white papers, videos or thought leadership blog posts, then you could be missing out on one of the most valuable applications of editorial thinking. It’s amazing what a...

  • The five ingredients that great lead generation content needs

    The five ingredients that great lead generation content needs

    January 21, 2020

    There are many different levers marketers can pull when they’re optimising a lead generation campaign. Have they got the right targeting approach? Are their bids competitive enough? Do they need to go broad and chase volume or narrow down their campaign and chase quality? However, when it comes to ratcheting up the effectiveness of lead generation marketing it’s...

  • Is your content LinkedIn-ready?

    Is your content LinkedIn-ready?

    December 18, 2019

    You’ve got a great content asset and you’re ready to use it to generate leads on LinkedIn or build your brand’s profile through thought leadership. That’s great news. However, before you dive into launching a Sponsored Content campaign to promote your asset, take a few moments to ask yourself one crucial question: Is your content as ready as it could be for the...