The Netflix Test Articles

  • The Netflix Test: Tidying Up with Marie Kondo

    The Netflix Test: Tidying Up with Marie Kondo

    April 9, 2019

    A couple of weeks ago, our sales and marketing solutions team came up with a theory: that Netflix has a secret policy of commissioning TV shows that send coded messages about the future of marketing. When we compared notes, we found the shows we were spending hours watching aren’t just entertaining us or helping us switch off – they keep planting ideas about...

  • Is Netflix secretly predicting the future of sales and marketing?

    Is Netflix secretly predicting the future of sales and marketing?

    March 13, 2019

    If you’re a smart marketer or salesperson with your ear to the ground, then you’ll already have read plenty of blog posts and heard plenty of speakers at conferences telling you about how Netflix is the future: of marketing, of sales, of media, of personalised communications. This isn’t one of those blog posts. Or at least, not in the way you might think. It’s...