A couple of weeks ago, our sales and marketing solutions team came up with a theory: that Netflix has a secret policy of commissioning TV shows that send coded messages about the future of marketing. When we compared notes, we found the shows we were spending hours watching aren’t just entertaining us or helping us switch off – they keep planting ideas about...
The Netflix Test Articles
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If you’re a smart marketer or salesperson with your ear to the ground, then you’ll already have read plenty of blog posts and heard plenty of speakers at conferences telling you about how Netflix is the future: of marketing, of sales, of media, of personalised communications. This isn’t one of those blog posts. Or at least, not in the way you might think. It’s...