Video Articles

  • We surveyed over 3,200 LinkedIn members to discover what persuades them to watch video in their feed

    Want to drive views for B2B video? Here’s what makes people watch

    May 17, 2018

    The pivot to video is here. Marketers are creating more of it; audiences are engaging with more of it. And as an inevitable result, there are more opinions than ever before about what drives success for video content. Some of these opinions are based on data, some of them are based on anecdotal evidence, and some of them aren’t based on any of these things. Boom...

  • Ideen für B2B-Videos

    Ideen für B2B-Videos

    April 25, 2018

    Ann Handley ist nicht nur eine Expertin für Content Marketing, sondern auch für Ideen. Dafür pflegt sie eine lange Liste mit Einfällen – und wenn sie einen braucht, hat sie ein ganzes Dutzend parat. Man könnte es das „Eichhörnchen-Prinzip“ nennen, denn die Idee ist die gleiche: Sammle im Sommer, dann hast du im Winter auch etwas zu beißen. Diese Methode...

  • B2B Video

    Welcome to the era of B2B video

    April 16, 2018

    Marketing industry awards tend to focus on one type of video advertising – the TV ads created by B2C brands with deep pockets and a drive to be famous. B2B marketers though, are forging their own path. Their use of video is more innovative, and in many ways more creative than the Super Bowl ads and other high-profile spots getting all the media attention....

  • La liste ultime des idées de vidéos BtoB

    La liste ultime des idées de vidéos BtoB

    April 1, 2018

    Ann Handley, experte en marketing de contenu, explique que l’un des aspects principaux de son processus créatif consiste à se...

  • B2B Video

    7 “Amateur” B2B Videos That Produced Professional Results

    March 20, 2018

    Video marketing can be an intimidating frontier. Examples like Squarespace’s latest ad, featuring big-name actor Keanu Reeves and...

  • Our Guide to Mastering with B2B Video in 2018

    Introducing Our Guide to Mastering B2B Video in 2018

    March 15, 2018

    Last year, the average adult in the UK spent nearly an hour per day watching digital video, per an eMarketer report. “By 2019,” the...