Video Articles

  • The live video experiences your audiences are looking for

    The live video experiences your audiences are looking for

    June 18, 2020

    Live video has dominated the experience of the last month or so for most professionals – and most marketers. As people have navigated the pivot to remote working, the on-screen connection to a colleague, friend or family member has become a constant part of work and life. But live video hasn’t just been a replacement for face-to-face meetings and personal...

  • Using existing video content to talk to audiences today

    Using existing video content to talk to audiences today

    May 11, 2020

    As B2B marketers, we know that our audiences are experiencing the world in a very different way to just a few weeks ago. Their professional life no longer involves the same routines or the same emotions. And yet, despite the huge shifts in how they do business and how they feel about the future, one thing hasn’t changed. B2B audiences, like most others, still...

  • How to create compelling video content from home

    How to create compelling video content from home

    April 23, 2020

    B2B marketers have learned that one of the most effective ways to share an idea is to put it in a video. Whether live-streamed or pre-recorded, thought leadership video content helps to humanise expertise and bring brand and product narratives to life. It turns concepts into conversations and makes insights feel interactive. With face-to-face meetings off the...

  • The Guide to B2B Video that every tech marketer should read

    The Guide to B2B Video that every tech marketer should read

    April 10, 2019

    Products that are too complicated, information that’s too technical, budgets that are too small… as a B2B tech marketer it’s easy to...

  • How to create an Oscar-worthy B2B video strategy on LinkedIn

    How to create an Oscar-worthy B2B video strategy on LinkedIn

    November 13, 2018

    Contrary to what some best practice blog posts might claim, there is no one-size-fits-all approach to creating compelling and...

  • What keeps audiences watching? A quick guide to video best practices

    What keeps audiences watching? A quick guide to video best ...

    September 10, 2018

    Which characteristics of video content compel audiences to watch? And which are likely to send them scrolling down the page instead?...