Video Articles

  • Le Storytelling vu par l’auteur Maxime Chattam

    Le Storytelling vu par l’auteur Maxime Chattam

    July 19, 2018

    Les clés du succès pour séduire votre audience Qu’est-ce qui engage une audience ? Comment, grâce au marketing émotionnel, placer sa marque au cœur des consommateurs ? La réponse est simple : le storytelling. Mais raconter des histoires serait-il la clé d’un marketing performant pour convaincre, fidéliser et se renouveler ? Maxime Chattam, romancier à succès et...

  • Our Infographic of the Week shows just how important online video has become to all marketing strategies

    The pivot to video by the numbers – and what B2B marketers need to do next

    June 27, 2018

    As marketers, we’ve quickly become familiar with the concept of the ‘pivot to video.’ So much so, in fact, that it can be easy to lose sight of just how staggering the numbers involved are. A new infographic from the Irish video production company, One Productions, provides a timely reminder. It doesn’t just show the exponential increase in the volume of video...

  • LinkedIn’s top 5 tips for creating video content this Cannes Lions Festival

    A shoestring budget for an award winning creative

    June 15, 2018

    Video opens up a whole new frontier of social engagement - immense storytelling power that allows you to take your message to the next level. At the end of last year, LinkedIn introduced native video for members, and more recently the ability for brands to sponsor video from the Company page. Every day, we see over a million posts, videos and articles course...

  • Key learnings from LinkedIn's Beta programme to help drive more value from your video content

    Ready to get started with video ads on LinkedIn? Here are 9...

    June 7, 2018

    Before LinkedIn launched Video for Sponsored Content, we ran a Beta programme with over 700 advertisers experimenting with video...

  • We surveyed over 3,200 LinkedIn members to discover what persuades them to watch video in their feed

    Want to drive views for B2B video? Here’s what makes people...

    May 17, 2018

    The pivot to video is here. Marketers are creating more of it; audiences are engaging with more of it. And as an inevitable result,...

  • Ideen für B2B-Videos

    Ideen für B2B-Videos

    April 25, 2018

    Ann Handley ist nicht nur eine Expertin für Content Marketing, sondern auch für Ideen. Dafür pflegt sie eine lange Liste mit Einfällen...