Les clés du succès pour séduire votre audience Qu’est-ce qui engage une audience ? Comment, grâce au marketing émotionnel, placer sa marque au cœur des consommateurs ? La réponse est simple : le storytelling. Mais raconter des histoires serait-il la clé d’un marketing performant pour convaincre, fidéliser et se renouveler ? Maxime Chattam, romancier à succès et...
Video Articles
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As marketers, we’ve quickly become familiar with the concept of the ‘pivot to video.’ So much so, in fact, that it can be easy to lose sight of just how staggering the numbers involved are. A new infographic from the Irish video production company, One Productions, provides a timely reminder. It doesn’t just show the exponential increase in the volume of video...
- Topics:
- Video,
- Content Marketing,
- B2B Marketing
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Video opens up a whole new frontier of social engagement - immense storytelling power that allows you to take your message to the next level. At the end of last year, LinkedIn introduced native video for members, and more recently the ability for brands to sponsor video from the Company page. Every day, we see over a million posts, videos and articles course...
- Topics:
- Video,
- Content Marketing,
- B2B Marketing
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Before LinkedIn launched Video for Sponsored Content, we ran a Beta programme with over 700 advertisers experimenting with video...
- Topics:
- Video,
- Content Marketing,
- B2B Marketing
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The pivot to video is here. Marketers are creating more of it; audiences are engaging with more of it. And as an inevitable result,...
- Topics:
- Video,
- Content Marketing,
- B2B Marketing
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Ann Handley ist nicht nur eine Expertin für Content Marketing, sondern auch für Ideen. Dafür pflegt sie eine lange Liste mit Einfällen...