Contrary to what some best practice blog posts might claim, there is no one-size-fits-all approach to creating compelling and effective B2B video – on LinkedIn or on any other platform. The approach that you take, and the techniques that you adopt will always be guided by the particular audience you’re targeting, the stage of the buying journey that you’re...
Video Articles
-
- Topics:
- Video,
- Content Marketing,
- B2B Marketing
-
Which characteristics of video content compel audiences to watch? And which are likely to send them scrolling down the page instead? There’s a lot of opinions flying around about what constitutes best practice for video content – but relatively few of them are based on hard science and data. Our quick video guide uses LinkedIn research, together with insights...
- Topics:
- Video,
- Content Marketing,
- B2B Marketing
-
Video content will be responsible for 82% of internet traffic by 2021, according to Cisco, which suggests that a regular stream of compelling video content ideas will be essential for staying front-of-mind for any audience. How can you build a pipeline of video content that your chosen audiences will consistently want to watch? Our latest quick guide has the...
- Topics:
- Video,
- Content Marketing,
- B2B Marketing
-
When you distribute native video on any social media platform, you generate a lot of different metrics – and there can be some...
- Topics:
- Video,
- Content Marketing,
- B2B Marketing
-
Video has been proven to increase engagement with your content dramatically on LinkedIn. It captivates audiences, builds awareness and...
- Topics:
- Video,
- Content Marketing,
- B2B Marketing
-
As marketers, we’ve quickly become familiar with the concept of the ‘pivot to video.’ So much so, in fact, that it can be easy to lose...
- Topics:
- Video,
- Content Marketing,
- B2B Marketing