Products that are too complicated, information that’s too technical, budgets that are too small… as a B2B tech marketer it’s easy to find a reason why video won’t work for your brand. However, far too many of those reasons are based on myths and received wisdom about online video – or about tech marketing. A lot of this is outdated. Much of it was never true in...
Video Articles
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- Topics:
- Video,
- Content Marketing,
- B2B Marketing
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Contrary to what some best practice blog posts might claim, there is no one-size-fits-all approach to creating compelling and effective B2B video – on LinkedIn or on any other platform. The approach that you take, and the techniques that you adopt will always be guided by the particular audience you’re targeting, the stage of the buying journey that you’re...
- Topics:
- Video,
- Content Marketing,
- B2B Marketing
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Which characteristics of video content compel audiences to watch? And which are likely to send them scrolling down the page instead? There’s a lot of opinions flying around about what constitutes best practice for video content – but relatively few of them are based on hard science and data. Our quick video guide uses LinkedIn research, together with insights...
- Topics:
- Video,
- Content Marketing,
- B2B Marketing
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Video content will be responsible for 82% of internet traffic by 2021, according to Cisco, which suggests that a regular stream of...
- Topics:
- Video,
- Content Marketing,
- B2B Marketing
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When you distribute native video on any social media platform, you generate a lot of different metrics – and there can be some...
- Topics:
- Video,
- Content Marketing,
- B2B Marketing
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Video has been proven to increase engagement with your content dramatically on LinkedIn. It captivates audiences, builds awareness and...
- Topics:
- Video,
- Content Marketing,
- B2B Marketing