Live video has dominated the experience of the last month or so for most professionals – and most marketers. As people have navigated the pivot to remote working, the on-screen connection to a colleague, friend or family member has become a constant part of work and life. But live video hasn’t just been a replacement for face-to-face meetings and personal...
Video Articles
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- Topics:
- Video,
- B2B Marketing
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As B2B marketers, we know that our audiences are experiencing the world in a very different way to just a few weeks ago. Their professional life no longer involves the same routines or the same emotions. And yet, despite the huge shifts in how they do business and how they feel about the future, one thing hasn’t changed. B2B audiences, like most others, still...
- Topics:
- Video,
- B2B Marketing
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B2B marketers have learned that one of the most effective ways to share an idea is to put it in a video. Whether live-streamed or pre-recorded, thought leadership video content helps to humanise expertise and bring brand and product narratives to life. It turns concepts into conversations and makes insights feel interactive. With face-to-face meetings off the...
- Topics:
- Video,
- B2B Marketing
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Products that are too complicated, information that’s too technical, budgets that are too small… as a B2B tech marketer it’s easy to...
- Topics:
- Video,
- Content Marketing,
- B2B Marketing
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Contrary to what some best practice blog posts might claim, there is no one-size-fits-all approach to creating compelling and...
- Topics:
- Video,
- Content Marketing,
- B2B Marketing
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Which characteristics of video content compel audiences to watch? And which are likely to send them scrolling down the page instead?...
- Topics:
- Video,
- Content Marketing,
- B2B Marketing