Video Articles

  • Our latest quick video guide reveals how to build a sustainable pipeline of compelling video ideas

    Where do great ideas for video content come from?

    September 7, 2018

    Video content will be responsible for 82% of internet traffic by 2021, according to Cisco, which suggests that a regular stream of compelling video content ideas will be essential for staying front-of-mind for any audience. How can you build a pipeline of video content that your chosen audiences will consistently want to watch? Our latest quick guide has the...

  • Your 60-second video guide to measuring video content

    Your 60-second video guide to measuring video content

    September 6, 2018

    When you distribute native video on any social media platform, you generate a lot of different metrics – and there can be some confusion about what those metrics really mean. What’s the difference between impressions and views? What does the completion rate really measure? Which metrics can show deeper engagement with your video content? We’ve created our quick...

  • Your 60-second video guide to making better professional videos

    Your 60-second video guide to making better professional videos

    September 5, 2018

    Video has been proven to increase engagement with your content dramatically on LinkedIn. It captivates audiences, builds awareness and fuels demand generation. Just as with other forms of content, your audiences will respond to signals of quality when they encounter native video. The good news is, it’s remarkably easy to create professional quality video content...

  • Our Infographic of the Week shows just how important online video has become to all marketing strategies

    The pivot to video by the numbers – and what B2B marketers ...

    June 27, 2018

    As marketers, we’ve quickly become familiar with the concept of the ‘pivot to video.’ So much so, in fact, that it can be easy to lose...

  • LinkedIn’s top 5 tips for creating video content this Cannes Lions Festival

    A shoestring budget for an award winning creative

    June 15, 2018

    Video opens up a whole new frontier of social engagement - immense storytelling power that allows you to take your message to the next...

  • Key learnings from LinkedIn's Beta programme to help drive more value from your video content

    Ready to get started with video ads on LinkedIn? Here are 9...

    June 7, 2018

    Before LinkedIn launched Video for Sponsored Content, we ran a Beta programme with over 700 advertisers experimenting with video...