Virtual Events Articles

  • Our virtual events journey – what worked (and what didn’t)

    Our virtual events journey – what worked (and what didn’t)

    May 5, 2021

    Knowledge advances through experimentation – and for virtual events, there’s never been an experiment quite like the last year. At LinkedIn, we’ve had a front-row seat in this virtual events laboratory. We’ve seen brands making innovative and ambitious use of LinkedIn Live and LinkedIn Events to reach wider audiences with new, designed-for-digital experiences,...

  • The most important skills for running virtual events

    The most important skills for running virtual events

    April 28, 2021

    Events aren’t what they used to be – they’re a whole lot more. The rise of virtual has greatly expanded the role that events can play in marketing strategies – and in the process it’s expanded the skills involved in planning and executing them. A successful virtual events marketer doesn’t just organise events. They produce and direct video content, grasp the...

  • Are virtual events here to stay?

    Are virtual events here to stay?

    April 20, 2021

    This has been the year of the virtual event. They haven’t just stepped into the breach as a substitute when in-person events became impossible. Rather, they’ve redefined what an event is, what its role in a marketing strategy should be, and what skills are involved in putting one on. They’ve done all of this at remarkable speed. So much so that it’s now...

  • How have global brands evolved their approach to virtual events?

    How have global brands evolved their approach to virtual...

    April 16, 2021

    As the business world scrambled to adjust to the challenges and changes of 2020, EMEA event organisers were facing a perfect storm of...

  • The State of Virtual Events Today

    The State of Virtual Events Today

    April 13, 2021

    Once upon a time, in the dim and distant past of late 2019, an event was something you went to. It could be large or small, intimate...