What Would David Ogilvy Do? Articles

  • What Would David Ogilvy Do? Part 6 – The sole purpose of advertising is to sell

    What Would David Ogilvy Do? Part 6 – The sole purpose of advertising is to sell

    February 25, 2019

    If you had to distil David Ogilvy’s entire thinking on marketing and advertising down to two sentences, it would be hard to come up with something better than this: “Your role is to sell. Don’t let anything distract you from the sole purpose of advertising.” This was a theme that Ogilvy reminded his readers of repeatedly throughout his classic books Ogilvy on...

  • What Would David Ogilvy Do? Part 5 – What you say vs How you say it

    What Would David Ogilvy Do? Part 5 – What you say vs How you say it

    February 18, 2019

    Our thought for the week from David Ogilvy this week feels like a classic piece of bumper sticker or marketing meme wisdom – the kind of idea that feels so intuitively true that it’s impossible to disagree with it. Just over 55 years ago, Ogilvy wrote in his Confessions of an Advertising Man, that: “In advertising, what you say is more important than how you say...

  • What Would David Ogilvy Do? Part 4 – Don’t ignore the decodes

    What Would David Ogilvy Do? Part 4 – Don’t ignore the decodes

    February 11, 2019

    David Ogilvy is rightly revered as the owner of one of the most creative minds ever to have addressed itself to an advertising brief. He was one of the originators of the concept of ‘Big Ideas’ in advertising; someone who thought long and hard about unconscious aspects of the creative process and the importance of having fun; a writer with carefully honed,...

  • What Would David Ogilvy Do? Part 3 – An audience of one

    What Would David Ogilvy Do? Part 3 – An audience of one

    February 4, 2019

    It’s ironic that one of the most important ideas in digital marketing was set down in a book more than 50 years ago, and in a chapter...

  • What Would David Ogilvy Do? Part 2 – Why big ideas matter

    What would David Ogilvy do? Part 2 – Why big ideas matter

    January 28, 2019

    The biggest idea that advertising legend David Ogilvy ever had was about the importance of big ideas. It’s influenced every corner of...

  • What Would David Ogilvy Do?

    What Would David Ogilvy Do? Part 1 - The Best Ideas Come as...

    January 21, 2019

    Marketers are often guilty of passing up the wisdom of the past. It’s easy to assume that any idea that applied before the arrival of...