Ads that give you clear facts, straight up; that focus on price and performance; that feature a lot of words on-screen; that present a single, logical view of things; that empower an audience to succeed and remind them how talented and smart they are. If this sounds like a pretty good description of most B2B advertising to you, then there are few observers that...
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- Topics:
- B2B Marketing
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Content marketing has always been about solving your customers’ problems, and it’s fair to say the first nine months of this year have thrown up a few. The success of your business is inextricably linked with that of your customers, which is why a solid content marketing strategy can be a sound investment in your company’s long-term growth. Check out our...
- Topics:
- Content Marketing,
- B2B Marketing
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“Why is McDonald’s more successful than Burger King?” the smooth-talking gangster asks the naïve investment banker. “Many reasons,” the investment banker replies. “One reason,” corrects the gangster. “There are more of them.” Sound familiar? It’s one of the more memorable scenes from the big budget crime TV series McMafia, which hit screens across the world a...
- Topics:
- Content Marketing
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As a marketing manager, your role involves meeting needs and expectations that come from several directions simultaneously. You manage...
- Topics:
- Content Marketing
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People have been trying to align sales and marketing for decades, with limited success. However, our new commissioned research...
- Topics:
- Content Marketing,
- B2B Marketing
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What’s your favourite on-hold music? You must have one by now. Classical muzak? Easy-listening pop? Or perhaps you prefer the soothing...
- Topics:
- LinkedIn Sales Solutions