Recent posts

  • Want to improve the buying journey? Here are five changes that can make a real difference

    Want to improve the buying journey? Here are five changes that can make a real difference

    February 3, 2021

    As B2B marketers, we know that the experiences of buyers and customers are everything – and we also know that we can’t improve those experiences by acting alone. The buying journey that people take with our businesses travels across marketing touchpoints but also through conversations with sales, customer support and more. Designing it, curating it and...

  • LinkedIn Sales Solutions Blog 2021 Buyer First

    A day in a buyer-first life

    January 28, 2021

    The gap between sales teams and their most important buyers is growing. In our latest States of Sales survey, 90% of C-suite executives said they no longer respond to impersonal sales outreach. Instead, they choose to engage selectively with reps that they already see as trusted advisors. The problem is, with the average sales professional now spending only 34%...

  • At the World’s Watercooler: regional conversations diverge

    At the World’s Watercooler: regional conversations diverge

    January 26, 2021

    Our latest edition of the Watercooler is a first. In each of our previous analyses of content sharing on LinkedIn, several posts have resonated equally strongly across regions. There have always been overlaps in the top ten most shared posts for Europe, Latin America, The Middle East and Africa. On this occasion, the common ground on content has disappeared. For...

  • Using digital channels to drive action amongst financial advisers

    Using digital channels to drive action amongst financial...

    January 19, 2021

    The economic volatility of 2020 brought both risks and opportunities to the financial services sector. While unpredictable markets...

  • Switch on to the Value of Always-on

    Switch on to the Value of Always-on

    January 15, 2021

    One of the most damaging myths in content marketing is that it has to be timely; that it will only feel relevant and have impact if it...

  • Three shifts in marketing strategies heading into 2021

    How to talk the language of content ROI

    January 15, 2021

    As B2B marketers plan their return to growth strategies, they know that proving the value of marketing spend matters more than ever....