Recent posts

  • Read these eBooks if you want to sell better on LinkedIn

    Read these eBooks if you want to sell better on LinkedIn

    May 3, 2018

    It’s hard to imagine a modern sales strategy that doesn’t include LinkedIn: for identifying the right prospects, reaching out to them in the most compelling way, and building a personal brand that they will respond to. If you want to close more deals and grow the size of those deals, then selling more effectively on LinkedIn is where you need to start. That’s...

  • Mentors are fantastic sources of inspiration and career guidance

    Not sure about having a mentor? These alternatives might suit you better

    May 2, 2018

    You’ll struggle to scroll through your LinkedIn newsfeed without finding at least one post or article discussing mentoring: the benefits it brings, the different experiences that people have, or perhaps, the challenges of finding the right mentor for you. These days most companies seem to operate some form of mentorship programme, and there’s rarely been more...

  • Not all deals are equal – 7 tips on how to land bigger ones this year

    Not all deals are equal – 7 tips on how to land bigger ones this year

    April 30, 2018

    Securing a deal is great – but as any sales rep knows, there are deals and there are DEALS. Pilot projects, cautious investments, a buyer who’s ready to put his or her toe in the water and see how things progress: these are all well and good, but they are not going to get you towards your quota anywhere near as quickly as a business that goes all-in with your...

  • The author of Unbranded wraps up Season Six of The Sophisticated Marketer’s Podcast in style

    Five Scott Stratten stories any marketer should hear

    April 27, 2018

    You’ve got to wrap things up in style. And for Season Six of The Sophisticated Marketer’s Podcast, that’s exactly what we’re doing....

  • Welcome to the Age of Experience for B2B marketing

    Welcome to the Age of Experience for B2B marketing

    April 26, 2018

    At the start of this year, I read an inspiring short piece in Forbes by HP’s Chief Marketing and Communications Officer, Antonio Lucio...

  • Ideen für B2B-Videos

    Ideen für B2B-Videos

    April 25, 2018

    Ann Handley ist nicht nur eine Expertin für Content Marketing, sondern auch für Ideen. Dafür pflegt sie eine lange Liste mit Einfällen...