When is an episode of a marketing podcast far more than an episode of a marketing podcast? When it’s also a live performance by one of the most exciting singer-songwriters of her generation – and one of the smartest minds you’ll find in music, creativity and marketing. Step forward Anna Pancaldi, the perfect opening act for Season Seven of The Sophisticated...
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Don’t let anybody tell you that you can’t achieve anything meaningful in just five minutes. In a busy marketers life, that’s often all the spare time that you can find in your schedule. However, five minutes can have a massive effect on the impact of your LinkedIn campaigns and your ability to meet your objectives – provided you know how to use the time. So what...
- Topics:
- B2B Content Marketing ,
- Content Marketing
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B2B marketing is a fast-moving space – and it can be tricky staying on top of which ideas, technologies and tactics are flavour of the month. That’s why we developed the B2B Marketing Hot or Not gauge, as part of our Sophisticated Marketer Quarterly magazine. In each issue, we pick out the ideas, technologies and marketing tactics that are setting the agenda in...
- Topics:
- B2B Marketing
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As I argued in a post a couple of weeks ago, it’s vital for marketers to understand the conversation around Artificial Intelligence –...
- Topics:
- B2B Content Marketing ,
- Content Marketing
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Give us the blunt truth. Are sales people getting worse at their jobs? No, it’s not that sales people are getting worse, it’s that in...
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There’s a moment in awkward conversations when you realise the person you’re speaking to isn’t really engaged with the moment. They’re...
- Topics:
- B2B Content Marketing ,
- Content Marketing