Recent posts

  • What Brand Trust means – and why it matters

    What Brand Trust means – and why it matters

    April 21, 2021

    Trust: it’s something that most brands aspire to, that influences buying decisions across sectors, that consumers increasingly demand to feel when dealing with a business, and that’s essential to future growth. But what exactly is it? How can you earn it? And how can you defend it once you do? These were the issues on the virtual table at the latest gathering of...

  • Are virtual events here to stay?

    Are virtual events here to stay?

    April 20, 2021

    This has been the year of the virtual event. They haven’t just stepped into the breach as a substitute when in-person events became impossible. Rather, they’ve redefined what an event is, what its role in a marketing strategy should be, and what skills are involved in putting one on. They’ve done all of this at remarkable speed. So much so that it’s now...

  • Post-sales support is the big untapped opportunity of tech marketing

    Post-sales support is the big untapped opportunity of tech marketing

    April 20, 2021

    Customer expectations are constantly rising, with demand for products and services that are faster, more convenient, more intuitive and more personalised. Brands must stay alert to keep up. B2B tech vendors are no different, with the latest LinkedIn Technology Buyers Report - The Age of Agility 20/21, a survey of 2,000+ tech buyers across Europe, the Middle East...

  • How have global brands evolved their approach to virtual events?

    How have global brands evolved their approach to virtual...

    April 16, 2021

    As the business world scrambled to adjust to the challenges and changes of 2020, EMEA event organisers were facing a perfect storm of...

  • The State of Virtual Events Today

    The State of Virtual Events Today

    April 13, 2021

    Once upon a time, in the dim and distant past of late 2019, an event was something you went to. It could be large or small, intimate...

  • Today, we’re all tech buyers: engaging the new, expanded buying committee

    Today, we’re all tech buyers: engaging the new, expanded...

    April 7, 2021

    There was a time when IT was in the driving seat for nearly all technology buying decisions. Whether an organisation needed to...