Recent posts

  • Singer-songwriter Anna Pancaldi (@annapancaldi) shares songs, stories and insights on creativity in our first video podcast

    Storytelling Lessons from Singer Songwriter Anna Pancaldi

    August 9, 2018

    When is an episode of a marketing podcast far more than an episode of a marketing podcast? When it’s also a live performance by one of the most exciting singer-songwriters of her generation – and one of the smartest minds you’ll find in music, creativity and marketing. Step forward Anna Pancaldi, the perfect opening act for Season Seven of The Sophisticated...

  • How to transform your LinkedIn campaign effectiveness in just five minutes

    How to transform your LinkedIn campaign effectiveness in just five minutes

    August 8, 2018

    Don’t let anybody tell you that you can’t achieve anything meaningful in just five minutes. In a busy marketers life, that’s often all the spare time that you can find in your schedule. However, five minutes can have a massive effect on the impact of your LinkedIn campaigns and your ability to meet your objectives – provided you know how to use the time. So what...

  • What’s Hot and what’s Not in B2B Marketing right now

    What’s Hot and what’s Not in B2B Marketing right now

    August 3, 2018

    B2B marketing is a fast-moving space – and it can be tricky staying on top of which ideas, technologies and tactics are flavour of the month. That’s why we developed the B2B Marketing Hot or Not gauge, as part of our Sophisticated Marketer Quarterly magazine. In each issue, we pick out the ideas, technologies and marketing tactics that are setting the agenda in...

  • The history and future of AI – all in one Infographic

    The history and future of AI – all in one Infographic

    August 1, 2018

    As I argued in a post a couple of weeks ago, it’s vital for marketers to understand the conversation around Artificial Intelligence –...

  • Are today’s salespeople just not as good as they used to be?

    Are today’s salespeople just not as good as they used to be?

    July 30, 2018

    Give us the blunt truth. Are sales people getting worse at their jobs? No, it’s not that sales people are getting worse, it’s that in...

  • It’s time for the content marketing conversation to evolve

    It’s time for the content marketing conversation to evolve

    July 26, 2018

    There’s a moment in awkward conversations when you realise the person you’re speaking to isn’t really engaged with the moment. They’re...