Recent posts

  • The live video experiences your audiences are looking for

    The live video experiences your audiences are looking for

    June 18, 2020

    Live video has dominated the experience of the last month or so for most professionals – and most marketers. As people have navigated the pivot to remote working, the on-screen connection to a colleague, friend or family member has become a constant part of work and life. But live video hasn’t just been a replacement for face-to-face meetings and personal...

  • How do you strike a balance between brand building and lead generation?

    How do you strike a balance between brand building and lead generation?

    June 17, 2020

    Editorial Note: This episode of Live with Marketers was recorded back in March, before COVID-19 changed the world of work. The conversation and topics are still relevant today, so we wanted to share. Have you looked at how much of your marketing budget goes on brand building compared to lead gen? According to new research from the LinkedIn B2B Institute, the...

  • Content marketing in times of uncertainty

    Content marketing in times of uncertainty

    June 15, 2020

    As the world starts to come to terms with the profound impact of COVID-19, businesses are now either resetting or focusing on business continuity. That’s why our expert content marketers Grace MacDonald and Jane Fleming have created Content Marketing in Times of Uncertainty, a new guide designed to help you plan a long-term route to growth that can navigate the...

  • Guess Who’s Buying – Round 1

    Guess Who’s Buying – Round 1

    June 12, 2020

    Need a quick break to keep your mind fresh when working remotely? If you’re a B2B tech marketer then we’ve got a familiar game for you...

  • Read Me to Level-Up Your Digital Sales

    Read Me to Level-Up Your Digital Sales

    June 11, 2020

    When you’re considering if it’s worth putting pants on for your next Zoom call, it’s probably time to admit we’re no longer in a...

  • How business schools can thrive in a new era

    Reforming the Learning Bank: How business schools can...

    June 2, 2020

    When it came to investing in knowledge, everyone used to follow the same strategy. They front-loaded their learning, amassing the vast...