A few weeks ago, an unusual man walked into our pop-up podcast recording studio in LinkedIn’s London offices. He wasn’t somebody who would usually be found in an office of any kind, still less one occupied by a marketing team. He had an unusual air about him, and an unusual intensity that made interviewing him face-to-face both thrilling and just a little bit...
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The discussions have gone right down to the wire. The judging panel has been overwhelmed by the quality of the entries, the craft and commitment behind the campaigns, and the impact they’ve had on the future of businesses and the lives of those working for them. Now we’re thrilled to announce the finalists for the 2018 LinkedIn Marketing Awards. It’s a very...
- Topics:
- Content Marketing,
- B2B Marketing
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I’d like to tell you a story about two ‘Sliding Doors’ moments. You know the ones that I mean, right? Those moments that could so easily have never happened at all but which changed the course of your life when they did. The first of these moments happened in 1992, when an undiscovered creative genius from Leeds Polytechnic walked into a lift with a roadie and...
- Topics:
- Content Marketing,
- B2B Marketing
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Judging marketing awards isn’t meant to be easy – and as a judge, you don’t really want it to be. You want to have to consider a wide...
- Topics:
- Content Marketing,
- B2B Marketing
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Ever felt kicked in the teeth by a marketing career? Stymied by constantly shifting politics at work? Sidelined by arbitrary budget...
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A couple of weeks ago, I was party to a conversation about ‘best practice’ for posting on LinkedIn. It wasn’t a bad-tempered...
- Topics:
- B2B Content Marketing ,
- Content Marketing