Recent posts

  • The B2B content marketer’s guide to SEO trends for 2019

    The B2B content marketer’s guide to SEO trends for 2019

    February 7, 2019

    Of all the disciplines in marketing, search engine optimisation (SEO) is the one that involves the most constant change – and this can make it intimidating. Nobody knows exactly how the rankings on search engine results are decided (or at least, nobody outside of Google, Bing and other search engines) – but everyone knows that the algorithms and formulas change...

  • 10 top sales authors on the books that inspired them

    10 top sales authors on the books that inspired them

    February 6, 2019

    Sales wisdom doesn’t usually have a best before date – and the most effective sellers know it. Their success depends on integrating the fundamental art and science of persuasion with the modern techniques, tools and data now available to them and their teams. Many of these top sales people have gone onto become authors in their own right – sharing ideas for how...

  • What Would David Ogilvy Do? Part 3 – An audience of one

    What Would David Ogilvy Do? Part 3 – An audience of one

    February 4, 2019

    It’s ironic that one of the most important ideas in digital marketing was set down in a book more than 50 years ago, and in a chapter devoted to the virtues of ads in newspapers and magazines. When David Ogilvy wrote Wanted – a Renaissance in Print Advertising, the seventh chapter of his classic Ogilvy on Advertising, there were no personalised media...

  • LinkedIn Interest Targeting

    Introducing Interest Targeting

    February 1, 2019

    At LinkedIn Marketing Solutions, our goal is to help businesses grow by enabling them to engage the audiences that matter most to them...

  • 5 templates for sales emails and InMails that really work

    5 templates for sales emails and InMails that really work

    January 31, 2019

    January is a time for big predictions – and so here’s the one sales reps out there may not have heard before. You’ll send a lot of...

  • LinkedIn Tactical Plan 2019

    New for 2019: Your LinkedIn Content Marketing Tactical Plan

    January 30, 2019

    Pablo Picasso once said, “Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon...