It’s hard to imagine a modern sales strategy that doesn’t include LinkedIn: for identifying the right prospects, reaching out to them in the most compelling way, and building a personal brand that they will respond to. If you want to close more deals and grow the size of those deals, then selling more effectively on LinkedIn is where you need to start. That’s...
Recent posts
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- Topics:
- LinkedIn B2B Marketing,
- Content Marketing
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You’ll struggle to scroll through your LinkedIn newsfeed without finding at least one post or article discussing mentoring: the benefits it brings, the different experiences that people have, or perhaps, the challenges of finding the right mentor for you. These days most companies seem to operate some form of mentorship programme, and there’s rarely been more...
- Topics:
- B2B Content Marketing ,
- Content Marketing
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Securing a deal is great – but as any sales rep knows, there are deals and there are DEALS. Pilot projects, cautious investments, a buyer who’s ready to put his or her toe in the water and see how things progress: these are all well and good, but they are not going to get you towards your quota anywhere near as quickly as a business that goes all-in with your...
- Topics:
- LinkedIn B2B Marketing,
- Content Marketing
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You’ve got to wrap things up in style. And for Season Six of The Sophisticated Marketer’s Podcast, that’s exactly what we’re doing....
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At the start of this year, I read an inspiring short piece in Forbes by HP’s Chief Marketing and Communications Officer, Antonio Lucio...
- Topics:
- B2B Content Marketing ,
- Content Marketing
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Ann Handley ist nicht nur eine Expertin für Content Marketing, sondern auch für Ideen. Dafür pflegt sie eine lange Liste mit Einfällen...