Recent posts

  • LinkedIn as a Content Marketing Strategy Building Block

    7 Reasons Why LinkedIn Needs To Be Part of Your Content Strategy

    February 12, 2018

    By this point, almost everyone seems to understand what content marketing is. Content strategy? Not so much. We continue to see a widespread disconnect around content marketing strategy and what it means. Some folks don’t think it exists. Others define it in their own unique ways. But very few organisations have a definitive grasp of the concept, helping to...

  • What Harry Potter can teach Content Marketers

    What the Four Hogwarts Houses Can Teach Muggle Content Marketers

    February 9, 2018

    It’s been 20 years now since J.K. Rowling first transported us to the world of Hogwarts with Harry Potter and the Philosopher’s Stone, the introductory installment in her now-legendary series on wizardry, witchcraft, and magic. One of the most memorable moments in that book, laying groundwork for the rest of the saga, is the Sorting Ceremony, where first-years...

  • The story behind The Big Rock

    The story behind The Big Rock

    February 8, 2018

    If you’re a regular reader of our blog, then you’ll be familiar with the concept of The Big Rock. This is the monumental piece of content on which you can build a content marketing strategy for months – or even years. It’s your definitive take on an issue that matters. It’s your home run – the greatest and most important piece of content that you can conceive of...

  • agency interview

    25 Questions with Havas European and UK Group CEO Chris...

    February 8, 2018

    LinkedIn’s 25 Questions is a B2B marketing Q&A like no other, sitting down with EMEA agency leaders to cover the most critical issues...

  • Trends

    Have You Heard? These 10 B2B Content Marketing Trends Are...

    January 31, 2018

    The underlying DNA of B2B marketing has changed so much in the past decade, those of us who survived are practically a new species....

  • 11 Essential B2B Marketing SlideShare Presentations

    January 30, 2018

    It’s easy to see why SlideShare is a valued platform for marketing, and a popular destination for research. Most people are visual...