Trust: it’s something that most brands aspire to, that influences buying decisions across sectors, that consumers increasingly demand to feel when dealing with a business, and that’s essential to future growth. But what exactly is it? How can you earn it? And how can you defend it once you do? These were the issues on the virtual table at the latest gathering of...
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This has been the year of the virtual event. They haven’t just stepped into the breach as a substitute when in-person events became impossible. Rather, they’ve redefined what an event is, what its role in a marketing strategy should be, and what skills are involved in putting one on. They’ve done all of this at remarkable speed. So much so that it’s now...
- Topics:
- Virtual Events,
- Content Marketing,
- B2B Marketing
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Customer expectations are constantly rising, with demand for products and services that are faster, more convenient, more intuitive and more personalised. Brands must stay alert to keep up. B2B tech vendors are no different, with the latest LinkedIn Technology Buyers Report - The Age of Agility 20/21, a survey of 2,000+ tech buyers across Europe, the Middle East...
- Topics:
- Technology,
- B2B Marketing
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As the business world scrambled to adjust to the challenges and changes of 2020, EMEA event organisers were facing a perfect storm of...
- Topics:
- Virtual Events,
- Content Marketing,
- B2B Marketing
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Once upon a time, in the dim and distant past of late 2019, an event was something you went to. It could be large or small, intimate...
- Topics:
- Virtual Events,
- Content Marketing,
- B2B Marketing
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There was a time when IT was in the driving seat for nearly all technology buying decisions. Whether an organisation needed to...
- Topics:
- Technology,
- B2B Marketing