“LinkedIn is spot on for reaching the audiences we are trying to communicate to in B2B. We struck up a really strong partnership because we’re able to communicate in different ways to our different audiences. And we’ve seen some really impressive metrics.”

Lauren Goodfellow

Senior Manager, B2B Marketing Communications, Lloyds Bank

Marketing case studies from LinkedIn customers

Explore how businesses like yours have driven awareness, nurtured leads and transformed effectiveness, with our marketing case studies

  • Built awareness of digital marketing expertise.

  • Brought new thinking to business decision-makers.

  • Generated 368,000 viral impressions through content.

  • Targeted business-class flyers and measured success

  • Drives content-rich engagement through a Managed Group.

  • Drove engagement across global markets.

  • Fujitsu shows the value of dialogue-led content.

  • Built a community through smart use of content.

  • An ‘always-on’, multi-product LinkedIn strategy provides relevant and real-time reach to put Globo on the Mobile World Congress agenda.

  • How LinkedIn Lead Accelerator is helping Groupon build a broader business.

  • Building advocacy amongst SMB owners.

  • Established its strategic partner credentials.

  • Drove more qualified leads through Sponsored Updates.

  • Turned its Company Page into a virtual showroom.

  • Quadrupled engagement rates through Sponsored Updates.

  • Reach and relevance: how LinkedIn pays dividends for Lloyds

  • Changing career gear provides perfect opportunity for Mercedes-Benz.

  • NBC Congress Centre amplified the reach of its content by almost 50%.

  • Engaged a top-quality global audience with its brand story.

  • Engaged with more than 20,000 potential students.

  • Moving early on iPad delivers winning return.

  • Drove over 1 million impressions through a LinkedIn API.

  • Generated industry collaboration.

  • Connecting to affluent technology influencers through LinkedIn.

  • Statoil sets the agenda on Energy.

  • Drove sales leads with a personal approach.