“LinkedIn is spot on for reaching the audiences we are trying to communicate to in B2B. We struck up a really strong partnership because we’re able to communicate in different ways to our different audiences. And we’ve seen some really impressive metrics.”

Lauren Goodfellow

Senior Manager, B2B Marketing Communications, Lloyds Bank

Marketing case studies from LinkedIn customers

Explore how businesses like yours have driven awareness, nurtured leads and transformed effectiveness, with our marketing case studies

  • ADP creates conversations between their subject-matter experts and Company Page followers.

  • The American Institute of CPAs builds community and membership with a LinkedIn Group.

  • Built awareness of digital marketing expertise.

  • Alteryx generates quality leads at a lower cost with LinkedIn Sponsored Updates.

  • AmeriFirst Home Mortgage increases leads and website traffic with LinkedIn Company Pages.

  • Brought new thinking to business decision-makers.

  • Driving awareness and high-quality leads with a targeted content marketing campaign.

  • LinkedIn Sponsored Updates drives 5x more social interaction for BT Financial.

  • Bislr uses Sponsored Updates to generate high-quality, high-value leads.

  • CA Technologies uses Spotlight Ads to deliver higher quality leads at a lower cost per lead.

  • CPA Australia drives brand engagement and builds followers with Sponsored Updates.

  • Callaway Golf Raises Brand Awareness with “Hit the Links” API Campaign on LinkedIn.

  • Generated 368,000 viral impressions through content.

  • Catavolt implements LinkedIn Autofill: sees increased data quality and decreased cost-per-conversion.

  • Targeted business-class flyers and measured success

  • Drives content-rich engagement through a Managed Group.

  • Dell engages small and medium businesses in India with meaningful dialogue.

  • Anticipation and understanding help ESCP Europe make the grade

  • Drove engagement across global markets.

  • Fujitsu shows the value of dialogue-led content.

  • Built a community through smart use of content.

  • An ‘always-on’, multi-product LinkedIn strategy provides relevant and real-time reach to put Globo on the Mobile World Congress agenda.

  • How LinkedIn Lead Accelerator is helping Groupon build a broader business.

  • Building advocacy amongst SMB owners.

  • Established its strategic partner credentials.

  • Hearsay Social generates new business with a LinkedIn campaign.

  • Drove more qualified leads through Sponsored Updates.

  • Turned its Company Page into a virtual showroom.

  • Quadrupled engagement rates through Sponsored Updates.

  • Reach and relevance: how LinkedIn pays dividends for Lloyds

  • Reconnecting with valued graduates through LinkedIn Groups.

  • MarketShare builds sales pipeline with high-quality leads.

  • Mercedes-Benz USA gets more mileage from shareable content with Sponsored Updates from LinkedIn..

  • NBC Congress Centre amplified the reach of its content by almost 50%.

  • Using Sponsored Updates, National Bank of Canada raises awareness of its brand and highlights community involvement.

  • Engaged a top-quality global audience with its brand story.

  • Engaged with more than 20,000 potential students.

  • Moving early on iPad delivers winning return.

  • Drove over 1 million impressions through a LinkedIn API.

  • Generated industry collaboration.

  • Prudential Retirement builds thought leadership with LinkedIn polls.

  • Queen’s School of Business attracts prospective students with insightful business content.

  • Connecting to affluent technology influencers through LinkedIn.

  • Service Brands International leverages Company Page engagement to improve overall online marketing effort.

  • Skillsoft uses Sponsored Updates to boost prospects’ knowledge of learning solutions and improve conversions.

  • Statoil sets the agenda on Energy.

  • Stevens Institute of Technology raises awareness among graduate degree candidates.

  • Telstra is developing and maintaining a thriving community of Alumni using LinkedIn

  • Toshiba draws 160,000+ new customer prospects worldwide.

  • Travelscene acquires 1,000+ followers in 4 weeks.

  • UQ Business School uses Sponsored InMail and Sponsored Polls to target a business professionals audience.

  • Utah State University attracts quality graduate students with targeted LinkedIn campaign.

  • Van Heusen engages with fashionable professionals with an innovative LinkedIn marketing campaign.

  • Vestas targets decision makers with dynamically customized LinkedIn advertising.

  • VistaVu Solutions Finds its Audience with LinkedIn.

  • Volkswagen India’s innovative campaign inspires car recommendations.

  • Wipro impacts the right decision-makers with targeting, Partner Messages and Display Advertising.

  • Woodland generates over 100K impressions and 1,000 new ideas around the World Environment Day.

  • You Move Me drives quality leads and brand engagement for franchise opportunities.

  • Drove sales leads with a personal approach.

  • eCornell nurtures prospective students and generates leads with LinkedIn Lead Accelerator.

  • iYogi generates verifiable leads by targeting the right audience with LinkedIn Sponsored Updates.

  • Salesforce.com increases follower engagement with LinkedIn Targeted Status Updates.