Marketing case studies from LinkedIn customers

Explore how businesses like yours have driven awareness, nurtured leads and transformed effectiveness, with our marketing case studies

  • ADP creates conversations between their subject-matter experts and Company Page followers.

  • The American Institute of CPAs builds community and membership with a LinkedIn Group.

  • Built awareness of digital marketing expertise.

  • Alteryx generates quality leads at a lower cost with LinkedIn Sponsored Content.

  • AmeriFirst Home Mortgage increases leads and website traffic with LinkedIn Company Pages.

  • Aspect amplifies thought leadership content and brand awareness using Sponsored Content.

  • Brought new thinking to business decision-makers.

  • How Avaya connected to the real mid-market on LinkedIn.

  • Driving awareness and high-quality leads with a targeted content marketing campaign.

  • LinkedIn Sponsored Content drives 5x more social interaction for BT Financial.

  • How Baume & Mercier found more Moments of Success on LinkedIn.

  • Bislr uses Sponsored Content to generate high-quality, high-value leads.

  • Inspiring growth through shared ideas.

  • CA Technologies uses Spotlight Ads to deliver higher quality leads at a lower cost per lead.

  • CPA Australia drives brand engagement and builds followers with Sponsored Content.

  • Callaway Golf Raises Brand Awareness with “Hit the Links” API Campaign on LinkedIn.

  • Generated 368,000 viral impressions through content.

  • Catavolt implements LinkedIn Autofill: sees increased data quality and decreased cost-per-conversion.

  • Targeted business-class flyers and measured success

  • Drives content-rich engagement through a Managed Group.

  • CrossKnowledge brings the value of learning to life on LinkedIn.

  • Relevant retargeting transforms ROI for CustomerGauge.

  • Dell engages small and medium businesses in India with meaningful dialogue.

  • Anticipation and understanding help ESCP Europe make the grade

  • How EY reconnected with its alumni network to drive growth.

  • Drove engagement across global markets.

  • Fujitsu shows the value of dialogue-led content.

  • Built a community through smart use of content.

  • Thought leadership through building online communities.

  • Building advocacy amongst SMB owners.

  • Established its strategic partner credentials.

  • Hearsay Social generates new business with a LinkedIn campaign.

  • Drove more qualified leads through Sponsored Content.

  • Generous nurturing reveals value of learning for ICM.

  • Turned its Company Page into a virtual showroom.

  • Sharing targeted content through Sponsored Content allowed Kinvey to significantly increase high-quality leads for their business.

  • Quadrupled engagement rates through Sponsored Content.

  • Giving content the lead transforms pipeline value for Lenovo.

  • Reach and relevance: how LinkedIn pays dividends for Lloyds.

  • Reconnecting with valued graduates through LinkedIn Groups.

  • MarketShare builds sales pipeline with high-quality leads.

  • Mercedes-Benz USA gets more mileage from shareable content with Sponsored Content from LinkedIn.

  • Changing career gear provides perfect opportunity for Mercedes-Benz.

  • Microsoft acquires 2,500+ new members into the Australian Software Developer Community.

  • NBC Congress Centre amplified the reach of its content by almost 50%.

  • Using Sponsored Content, National Bank of Canada raises awareness of its brand and highlights community involvement.

  • Engaged a top-quality global audience with its brand story.

  • Engaged with more than 20,000 potential students.

  • Moving early on iPad delivers winning return.

  • Drove over 1 million impressions through a LinkedIn API.

  • Generated industry collaboration.

  • Trading in content fills the sales pipeline for Platts Petrochemicals.

  • Prudential Retirement builds thought leadership with LinkedIn polls.

  • Queen’s School of Business attracts prospective students with insightful business content.

  • Connecting to affluent technology influencers through LinkedIn.

  • Service Brands International leverages Company Page engagement to improve overall online marketing effort.

  • Skillsoft uses Sponsored Content to boost prospects’ knowledge of learning solutions and improve conversions.

  • Statoil sets the agenda on Energy.

  • Stevens Institute of Technology raises awareness among graduate degree candidates.

  • Telstra is developing and maintaining a thriving community of Alumni using LinkedIn

  • Toshiba draws 160,000+ new customer prospects worldwide.

  • Commitment to content energises brand awareness for Total.

  • Travelscene acquires 1,000+ followers in 4 weeks.

  • UQ Business School uses Sponsored InMail and Sponsored Polls to target a business professionals audience.

  • Utah State University attracts quality graduate students with targeted LinkedIn campaign.

  • Van Heusen engages with fashionable professionals with an innovative LinkedIn marketing campaign.

  • Vestas targets decision makers with dynamically customized LinkedIn advertising.

  • VistaVu Solutions Finds its Audience with LinkedIn.

  • Volkswagen India’s innovative campaign inspires car recommendations.

  • Wipro impacts the right decision-makers with targeting, Partner Messages and Display Advertising.

  • Woodland generates over 100K impressions and 1,000 new ideas around the World Environment Day.

  • You Move Me drives quality leads and brand engagement for franchise opportunities.

  • Drove sales leads with a personal approach.

  • eCornell nurtures prospective students and generates leads with LinkedIn Lead Accelerator.

  • iYogi generates verifiable leads by targeting the right audience with LinkedIn Sponsored Content.

  • Salesforce.com increases follower engagement with LinkedIn Targeted Status Content.

“LinkedIn is spot on for reaching the audiences we are trying to communicate to in B2B. We struck up a really strong partnership because we’re able to communicate in different ways to our different audiences. And we’ve seen some really impressive metrics.”

Lauren Goodfellow

Senior Manager, B2B Marketing Communications, Lloyds Bank