Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

Learn More

Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

Sign in

Create ad

Google Tag Manager

Google Tag Manager delivers simple, reliable, easily integrated tag management solutions. Manage all your website tags without editing code.

Learn more about Google Tag Manager

Google Tag Manager is a tag management system that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

How Google Tag Manager and LinkedIn work Together

With Google Tag Manager’s server-side tagging and LinkedIn’s Conversions API, you can seamlessly connect your marketing data from Google’s web tag to a server container, and to LinkedIn via the Conversions API to power your measurement and campaign optimization objectives.

Benefits

  • Optimize your campaigns: Data sent from Google’s server-side tags to LinkedIn via Conversions API allows you to improve measurement and optimize your LinkedIn campaign performance
     

  • Increase website performance: Server containers reduce reliance on client-side processing, leading to faster page load times and better website performance
     

  • Enhanced privacy and compliance: Keep sensitive data on the server-side to reduce the risk of data breaches
     

  • Better control: Server-side tagging allows you to better control how data flows from your website to 3rd party tools

Earned badges

LinkedIn marketing partner badge

LinkedIn Certified

Details

Visit Google Tag Manager website

Specialty
Signals

Region support
Americas
Asia Pacific
Europe
Middle East & Africa

Service Model
Self Service

Pricing Model
Free to set up
Variable costs depending on usage

Resource
Implementation guide

Privacy Policy
Google Tag Manager Privacy Policy

"The LinkedIn CAPI for Server-Side Google Tag Manager is a fantastic tool that empowers advertisers to streamline the implementation process to swiftly address browser restrictions and privacy mandates while potentially boosting conversion attribution."

Picture of Michael Nicolosi

Michael Nicolosi

Data & Analytics Director, Jellyfish

Highlights of using Google Tag Manager with LinkedIn

Google Tag Manager - Dashboard

Google Tag Manager - Tag Configuration

Integrates with these products or features

Platform:
Campaign Manager

Features:

Online Conversions

Get started with LinkedIn and Google Tag Manager

Visit Google Tag Manager
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