It often feels as if the buying process is broken - buyers get automated emails and continuous phone calls from sellers that seem to know nothing about us. The irony is we have never had so much data at our finger tips and this presentation will examine how LinkedIn views the sales & marketing engine of the very near future.

What does owning the buying experience mean in real life? We bring together sales and marketing leaders from a number of industries to discuss how they are delivering better experiences to their customers.

The ongoing communications revolution has profoundly affected the marketing and sales process. Buyers are now in charge, often bypassing the traditional selling model by learning for themselves about your products and services.

David Meerman Scott shows how to create authentic and effective marketing and sales strategies that are aligned with the needs of the buyer. Scott offers tactics for creating agile engagement with buyers that salespeople can easily adopt.

Sales and marketing leaders are asking themselves how to effectively compete and grow their business in a connected society where traditional business value drivers have become a commodity.

Insights2020 is a global initiative focused on uncovering the drivers of customer-centric growth and helping leaders:

- Define the role of insights & analytics in driving business strategy and growth
- Build and organize the function for success
- Emulate the leadership competencies and behaviors of over-performing organizations

There are plenty of great examples of how organisations are moving toward a more customer focused business - and it normally starts with the sales & marketing functions. Three senior leaders will share their experiences on what has worked in their organisations and where they see opportunity when it comes to bringing the sales & marketing together.