Sabina Sobinina heads up the Sales Solutions’ Insights team across APAC. The team’s mission of creating research and data-driven insights to fuel the world’s most effective sales and marketing allows for the perfect blend of investigative logic and creativity. She challenges her team to think critically, prioritize impact and answer the “so what”. Working closely with clients and internal stakeholders, Sabina aims to provide actionable recommendations backed by quantitative analysis to drive successful bottom-line results.

Sabina got an early start on working with mass quantities of data in her time as an SEM marketer at Razorfish New York and Sydney. Passionate about finding trends in consumer behavior through digital activity she was naturally drawn to LinkedIn’s data set. Today she spends her time staring intently at SQL or furiously scribbling on a whiteboard.