Simon created YO! Sushi and appeared as a Dragon on the first series of Dragons’ Den. His early career was spent on the road with the likes of Rod Stewart and The Moody Blues before becoming a stage designer. After a spell in television, he conceived and launched YO! Sushi in 1997. The business established conveyor belt sushi bars featuring call buttons, robot drinks trolleys, Japanese TV, self-heating plates and other such novelties. Simon received an OBE in 2006 and along with his business partner Gerard Greene has gone on to create YOTEL, the world’s most radical hotel.