Malin  Liden

Malin Liden

VP, Global Sales Enablement, SAP

Malin Liden

Malin leads an organisation within SAP Marketing responsible for community driven innovation. The goal of her organisation is to work with the SAP ecosystem in an inclusive model to deliver a simplified, world-class SAP experience regardless of digital channel. Her team identifies, tests and pilots new ways to communicate with buyers in the digital age and social economy.
Malin is a pragmatic and innovative leader who is known for challenging the status quo. She is an active influencer and speaker on topics related to leadership, digital innovation, community and social selling. She is a champion of diversity and early talent who believes strongly in mentoring and coaching as a way to achieve sustainable business success.
Malin reports to a global organisation but is also a member of the APJ Field Marketing Leadership team.