Bruce has spent most of his career at the cross section of Marketing, Sales, Technology and Analytics. To say that he is passionate about these topics would be an understatement. He embraces the challenges that exist in complex B2B sales and marketing environments and looks forward to identifying or architecting the technology based solutions that will deliver the desired results.

As the Chief Technology Officer, he is responsible for the strategic technology direction of the company as well as the strategy to innovate the digital delivery as the company's IP. He is also responsible for several specific functions of the business including the Benchmarking and Analytics practice area, the new and expanded data strategy, new software development, the company website, portal and tools.

Bruce is an advocate for his customers and their needs, working tirelessly to ensure their success. He loves to solve problems by blending the art and science that is available into the best possible solution.

When not working, Bruce loves spending time with friends and enjoying time with his wife and 4 children. He has spent many years volunteering as a coach and leader of many teams and organizations that his children were involved in.