Keith Weed

Keith Weed

Chief Marketing and Communications Officer, Unilever

Keith Weed

As Chief Marketing and Communications Officer, Keith is a member of the Unilever Executive and responsible for the Marketing, Communications and Sustainable Business functions. His responsibilities are aligned to support Unilever’s vision: to double the size of the business while reducing its environmental footprint and increasing positive social impact. Keith sees sustainability as a driver of consumer-led profitable growth. He led the creation of the Unilever Sustainable Living Plan and has also pioneered new ways of integrating sustainability into the business. Keith has led a step change in marketing at Unilever, most notably with significant advances in digital marketing and technologies, and has championed the development of brands with purpose through Unilever’s crafting Brands for Life strategy. Outside Unilever he is a Fellow of The Marketing Society, and as an engineering graduate, a Fellow of the Institute of Mechanical Engineers. He is also Chairman of the World Economic Forum Consumer Industry Board, Chairman of Business in the Community International and a Non-Executive Director of Sun Products Corporation.

Sessions

  • Wednesday, October 21, 2015 10.30 - 11.00

    Keynote: Unleashing the power of purpose through people and brands

    Brands and people are central to driving Unilever’s company purpose. In Marketing, their crafting Brands for Life strategy is one that builds brands with a clear social mission at their heart. In HR, their talent mission is to ensure that Unilever’s growth ambition is never constrained by lack of the best available internal and external talent. Bringing these together unlocks the magic across the organisation. Be inspired and hear how Unilever’s collaboration across marketing and talent has driven them to success.